Chapter 32 Smallholder Consciousness
"I'm going to focus on baby products, so I want to use products like milk powder as a sign on the main page. Pen Fun Pavilion wWw. biquge。 info" Hang Yu sat behind Zhao Hongyi and the three of them, pointing out the general policy of web page production, and the details were naturally thought of by them.
"You, a Chinese baby purchasing network, sell clothes and cosmetics, why do you focus on milk powder?" Fu Lei said curiously.
"Trade Secrets. Hang Yu replied.
Wen Yisheng and Zhao Hongyi were also very strange, but Hang Yu said that it was confidential, so they didn't ask.
Focusing on baby products, Hang Yu decided after careful consideration.
He carefully analyzed the sales share of various products in daigou stores, cosmetics, skin care products, fashion and shoes accounted for 70%, baby products accounted for about 23%, and the remaining 7% was food and jewelry.
Why should it be divided in this way, because the customers of cosmetics are mostly young women, while the customers of baby products are women, and the food and jewelry category is temporarily put aside. However, considering that women also buy cosmetics and skin care products, it is not enough to look at the data.
Hang Yu considered three points, one is data, the second is necessities and luxuries, and the third is the direction of publicity.
Milk powder is a necessity to some extent, many boys don't understand, can't breastfeed? If you look closely, you will know that there are the following reasons: women begin to participate in work, the amount of milk is small or there is no time to feed, breastfeeding to five or six months later, the baby only drinks breast milk is not enough, but also needs to eat some supplementary food, and milk powder is the most suitable supplementary food.
In the past, when there was no milk powder, the mother chewed the food and fed it to the child, but now that there is milk powder, why bother wronging the child. Kindergarten has to go to kindergarten for thousands of dollars a month, what parent would be stingy with the most important food?
So milk powder can be counted as a necessity, and it is in great demand in the country.
Finally, when it comes to the direction of publicity, it is a risky plan formulated by Hang Yu, he plans to find a suitable time to hire a water army to uncover the poisoned milk powder incident on the Internet in advance. When the time comes, take the opportunity to launch the "China Baby Purchasing Network", which will inevitably be a hit.
"Although the main focus is on milk powder purchasing, I want to add links to fashion, cosmetics, and electronic products in the upper left corner of the homepage, which should be more eye-catching. Of course, Hang Yu will not give up the category of fashion cosmetics with large sales, young mothers have completed the purchase of milk powder, and when they see the purchasing link of fashion care products, they don't believe that they don't click in.
Zhao Hongyi and the three of them are all house programmers, where do they know the importance of milk powder, and they listened to Hang Yu's instructions in a daze.
"The store and reputation system can imitate Taobao, but it also has some characteristics, and it is not good to copy. "Hang Yu said to Wen Yisheng, the background program is very important, and naturally Wen Yisheng, who has the best technology, will do it.
"The color tone of the main page, the color of the large and small fonts should be eye-catching and distinguishable. The middle column increases the reputation of the store, the volume of goods, the praise of the new store several rankings, the front twelve of the homepage, and the back of the addition of a secondary page link. Hang Yu said.
"You have to do a leaderboard, Taobao doesn't seem to have this system. Fu Lei is in charge of making the page.
"Taobao has rankings, but it's not public, so I'm going to make the rankings public. There are advantages to cover-up, and there are advantages to being public, and how to know which one is better if you don't try. Hang Yu smiled slightly.
"Okay, listen to you. "Fu Lei is just a part-time job, no matter what the result is.
This is Hang Yu's personal habit, before he bought something on Taobao and clicked on a product, the store information of the product was not eye-catching. Hang Yu felt very uncomfortable, and he didn't have the habit of collecting stores, and Taobao was the main product, not the main store.
Hang Yu thought about it for a long time, and decided to add another store classification to the product classification and brand classification.
It is to put the name of the store directly on the homepage leaderboard, and the store owner knows the importance of the leaderboard, so he will naturally pay attention to the name. Taobao Jingdong sells too many things to be suitable for this method, but the "China Baby Purchasing Network", which focuses on milk powder on the homepage, is very suitable for this method.
When buyers browse the homepage, they don't know which milk powder is safer, just look at the rankings. Maybe there will be some insider information after the ranking is out, but as long as it is properly controlled, the stores on the reputation list will not be worse than those unknown and chaotic individual stores.
"Boss Hang, Taobao's reputation rating is limited, and there are a lot of top reputation stores at that time, how do you arrange them?" Wen Yisheng went to take a look at it in order to imitate Taobao's backstage system, and found that it was not very suitable.
"How can it be so easy, you look at how many stores on Taobao have a reputation cap, and none of them are capped. And my ranking can't be dead, it has to be divided into years and months, and the homepage only shows the top twelve of the month. Hang Yu said.
In this way, the credibility system should also be revised. Wen Yisheng said.
"Imitate, but not copy. Hang Yu said.
The reputation rankings are mostly dominated by some established stores, while the rankings of goods and new stores with good reviews give others some opportunities. Anyway, in addition to the rankings, the other columns are the main products, and the impact should not be too great.
According to the guidance of Hang Yu, the main page is divided into three columns, the top is the event promotion and popular products, the middle is the leaderboard, the following is Japan and South Korea, Germany and the United States are classified by country, and the bottom gives a "recommended store" column.
There are many details, Zhao Hongyi and the three of them put it forward while doing it, and Hang Yu guided them one by one.
"Senior sister, how much can you earn a month by doing this purchasing shop?" Cheng Fu is a sophomore who lives in a dormitory building next to Qiu Xueyan, and heard that they can buy foreign fashion here, so she came over to see it curiously. It happened that Qiu Xueyan was managing the purchasing store, and after Cheng Fu saw it, she immediately bought two sets of clothes. After placing the order, Cheng Fu did not leave immediately, but stood behind Qiu Xueyan and watched.
She found that Qiu Xueyan's business was very good, and there were always customers inquiring, and sometimes more than a dozen customers were asking at the same time, and Qiu Xueyan was so busy that she was about to break the keyboard. With such a good business, you can definitely make a lot of money in a month.
When many girls come to buy things, they will look curiously and ask, Qiu Xueyan is used to it. If it was before, Qiu Xueyan didn't want too many people to know about purchasing agents, lest others steal business.
But after listening to Hang Yu's next step, Qiu Xueyan's mind changed.
"When business is good, it is 70,000 or 80,000 yuan a month, and when it is bad, it is 20,000 or 30,0 Qiu Xueyan said a relatively acceptable figure, in fact, she can now earn two or three hundred thousand a month, and the trading volume is increasing month by month.
"So much!" Cheng Fu guessed that the business was very good, but the figure of seventy or eighty thousand was still very shocked.
A small dormitory, a small computer, a small sister paper, a little money, a month to earn 70,000 or 80,000 yuan. Cheng Fu remembered that her parents worked hard and only earned five or six thousand a month, and she was immediately moved.
Li Yaxi was also beside her, and frowned after hearing Qiu Xueyan's words: If you don't tell others, why did you change your hexagram.
When someone came to ask before, they only earned a few hundred yuan in a unified voice, and Qiu Xueyan's answer made Li Yaxi very dissatisfied. What if Cheng Fu spreads the word and a bunch of people come to grab the business? She is still a small farmer and thinks that the longer it drags on, the better.
"Do you also want to open a purchasing store, I can help you. Qiu Xueyan didn't seem to see Li Yaxi's expression, and said quite enthusiastically.
"Really. Cheng Fu was overjoyed.