"I'll just say it directly, it's definitely not comparable. In order to achieve the current sales of Jinzai, Xiao Lazui must pay a lot of marketing expenses. And even if the marketing expenses are paid, it is difficult to stabilize that amount in the end. According to our previous operational experience, online shopping consumers either look at the brand, or the quality, and then look at the cost performance. These three points, at present, we do not have a brand, if you want to do a good job, you can only find a way to increase traffic. Wu Bin simply analyzed, whether it is in terms of brand awareness or cost performance, Jinzai is far from being comparable to Xiaolazui, Xiaolazui wants to exceed the current sales of Jinzai, just kidding. Consumers buy what they eat, not the packaging.

"So unconfident, we will give great support in brand marketing, but we can't do it?" Shao Jinlan continued to say with a smile.

It's just that Wu Bin has been reborn for so many years, and for the small fish market, Tong Ji Sanli and the status of the original threat to Jinzai, as for other brands, it is unlikely.

Maybe it is also possible to reach the level of sales, but the energy and activity resources spent are too much, if you want to achieve that amount, the first must be the activity to rush up sales, and the second must maintain a stable daily volume for at least one to two months, only in this way can it be possible to achieve that goal. But for a brand with such a low cost performance, if it wants to achieve such a goal, the effort is not proportional to the income.

The most important thing is not your own brand, those resources and energy are spent on other brands casually, and the harvest is far more than that of Xiao Lazui.

"No, the value for money and popularity are here. With the same energy and activity investment, and the operation and planning continue, Jinzai will definitely be able to bring several times the sales and income of Xiao Lazui, which not only affects our operational tendency, but also Xiao Er's side will take the initiative to tilt the activities to the goods that are easy to produce. What we can do is to try to impact the second or third in the category, as for the first, the gap between brand and cost performance is too big. Of course, we will definitely find a way to do it well, but we will also do what we can. Wu Bin shrugged.

Although it is not good to put it bluntly, Wu Bin still thinks it is better to make it clear, because Shao Jinlan did not give Wu Bin an honest low price from the beginning, after all, Wu Bin has not made similar brands, even if the packaging cost is indeed high, it cannot be so high. The premise of good cooperation is to be honest with each other, under the premise of such a high 'cost', they have actually made enough profits, and then they still want high sales, consumers are stupid?

Shao Jinlan was also choked for a moment, but then his face returned to normal, Li Feng returned to his desk at this time, looking at what else he was doing, and this matter was completely handed over to Shao Jinlan.

When Shao Jinlan first talked to Jin Fei'er, she only gave Jin Fei'er a settlement commission of five points, and Jin Fei'er didn't know how to say it, so she agreed in a daze.

Now it is definitely not so easy to improve this point again.

"Okay, I also understand, our brand is indeed not as good as Jinzai, but after all, you are the most professional team in Tmall supermarket, if we cooperate, the time will definitely be longer and more stable than Jinzai, and you will have to worry more about it, hand it over to you, and we can rest assured." Shao Jinlan said with a smile, there was a stalk in her heart, but this matter was understandable, so she didn't talk about it anymore.

If there is a better choice, she will definitely choose a better one, but at least the other teams she has contacted and understood, there are not many Tmall supermarkets themselves, as for doing well, it is even less, compared with Wu Bin's current achievements, there is really no one, and even many operators can't get any good results.

In other words, the companies or teams they are currently in contact with that are involved in the operation of Tmall Supermarket are actually charged higher than Wu Bin on the premise that their strength is not as good as Wu Bin's.

"The details of the cooperation, we have almost communicated, and then the specific contract, and then we talked about it on QQ. Now it's time for dinner, so let's go have a meal together. ”

Changsha and his party, Wu Bin originally thought that he was going out for a walk, but in the end, he was too busy at work, and he had to go back to the company as soon as possible.

After returning to Hangzhou in the future, Jin Feier followed up the details of the follow-up cooperation agreement, and the sales volume exceeded 5 million in the first year of the cooperation agreement, and the contract was automatically renewed for the second year. The sales target for the second year is 7 million, which will be automatically renewed to the third year.

There is no assessment of profit indicators, mainly sales indicators.

Brand information, contract signing follow-up, settlement follow-up, etc., Jin Feier has to be busy, but because it is close to Double 11, the juniors are very busy, even if the information is ready, it is difficult to progress quickly.

At 10 o'clock on October 27th, the set of knives was launched, and the number of people who want to buy it has reached 9152, and many people have also gone up.

The number of people who want to buy is not only pushed out by those Weibo celebrities, but also the strength is also big enough.

Wu Bin is directly authorized by Zhang Yang, and he has made great efforts to do it, and the top 300 are half price. The original price is 599, the price is 499, and the price of the top 300 is 249. The brand has just been established, and it is not too possible to do it offline, so do it online and do it quickly.

Wu Bin has high hopes for this Juhuasuan, and as long as the output of this Juhuasuan activity is sufficient, there will be no shortage of Juhuasuan in the future.

Starting at 10 o'clock, at that moment, Wu Bin was staring, and the consumer payment figure was also constantly changing.

Wu Bin was excited when he looked at the increase in sales, not to mention Zhang Yang's operation, his face was a little swollen and red.

Three minutes have passed in a blink of an eye, and there are only 20 sets left in the limited edition of 300 sets of knives, and one minute later, 300 sets have been sold, which means that in just ten minutes, this single product has created 75,000 sales.

At this point, it is necessary to quickly revise the promotion plan of the event.

The half-price of 300 sets is over, 300 places, and a discount of 100 yuan will drop directly, on a first-come, first-served basis.

Although the consumer conversion is not as high as before, there is no problem with more than 100 sets of knives in ten minutes.

Half an hour later, more than 100 sets of knives were sold, and by an hour, the 100 preferential places had finally ended. These 300 sets of knives have brought 150,000 sales, which means that in just one hour, this Juhuasuan pit has brought 220,000 outputs. For Juhuasuan Xiaoer, the output of this pit is passing. But it's only been one hour now, and there's still a long way to go.

And now there is a very special situation on the Juhuasuan page, that is, the same tool on the Juhuasuan activity. However, the sales of kitchen knives can be said to be outstanding, maverick to describe.

Zwilling set of knives, which ranks second, has only sold 11 sets so far, but the price of his knives is also expensive, 838, which is almost twice as expensive. Zwilling other knife combinations are also active, big brands are good, and there are many cost-effective.

The price of the two-piece set is cheaper, 299, but the sales volume is also 291, but even so, the sales volume is more than double that of the kitchen master.

There is no way to do this, Zwilling people, Tsundere brand, it is impossible to achieve the intensity of this kind of activity of the chef.

And now these knives are moving together, but just looking at the activity map, the gap is still very obvious, at least visually, the sense of grade of the kitchen bully is much better than that of Zwilling people.

This is the credit of Zhao Lingling, the main picture of this activity, as well as the daily picture, she is not less worried, and now is also the time to witness the effect.

"Continue the third set of activity plans, 80 yuan discount coupon, limited to 500 people. ”

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