Chapter Ninety-Three: Can You Be Similar to Jinzai?
"The only highlight of this brand is actually the packaging, so try to see if there can be a breakthrough in the packaging and make some good-looking main pictures. Jin Fei'er didn't know, so Wu Bin said, otherwise, at least give her an idea, so that she can do it purposefully.
"Yes. Jin Fei'er nodded and continued to look at Wu Bin. "This product is not cost-effective, so we can do cost-effective and invisible price reduction?"
"Of course you can do this, the original price must be much higher, then we will make the second half price, then it will definitely not be so high, or, directly make a two-piece five-fold discount, this price is lower than the current price of other competitors." After going back, discuss it, and ask again later to see what the main purpose of their brand is in the first year. Wu Bin nodded and said, if the brand wants to assess profits, the so-called cost-effective way is definitely not feasible, and it has to be leisurely, and if the small spicy mouth brand is mainly to assess sales and market share, it will be easy to say. As far as the current Tmall supermarket platform is concerned, it is still possible to do a good job of doing ruthless activities.
At present, there is no snack food for this kind of large-scale activity, only a few merchants occasionally have their own hands, and the vast majority of merchants are still lying on the platform when they are making money with traffic dividends.
"I'm sorry, I'm sorry, I've been in contact with a factory manager just now, and I hung up the phone, so I made you wait for a long time, Manager Shao should have told you about our products." "A middle-aged man walked in, dressed in a slim-fitting coat and a somewhat scruffy beard. Li Feng, this is an inconspicuous appearance of a person in the crowd, and it will not be difficult for you to think of such a person, who has created a brand with sales of more than 200 million in just two years.
"It's okay, it's okay, the specifics are pretty much the same, and there are only some details left. Mr. Li, I want to know what is the main goal of our company to make an e-commerce platform, whether it is market share, sales volume, or profit and market consideration. There is a difference between the two, there are still some differences between the two, and we will also plan the overall operation model in combination with the requirements of the brand. Although it was the first time to meet, Wu Bin still made some preparations before coming, for example, he looked up the name and photo of the company's boss on the Internet, which are available on the Internet. In fact, before he came, Wu Bin had the expectation of a hillbilly entering the city, thinking that this kind of company, which has an annual sales of more than 200 million, would be in a very beautiful office building, but he didn't expect that what he saw after coming in was...
"We are a new company, and we have developed so fast in the past two years, firstly, our Mr. Li has a unique vision, sees a lot of opportunities, and seizes a lot of opportunities. However, compared with some other competing brands in the market, we are still latecomers, so we still need to make some efforts, and e-commerce is the area that our company is currently focusing on. Shao Jinlan said with a smile, patted the boss's ass, Li Feng is also a very casual person, there is no shelf, after coming in, he simply said a few words, and fiddled with the tea set by himself, and by the way, he poured a cup for Wu Bin and Jin Fei'er, and they all poured a cup, which looked good.
"E-commerce will continue to develop rapidly in the next few years, and it will be a lot slower to pay attention to it a year later. Wu Bin nodded and said, in the next few years of e-commerce, sales will increase by fifty or sixty percent every year, such a high-speed channel, if you really find a very good team, it will definitely not be worse than offline, but these Wu Bin will not say it.
"Well, yes, our company actually thought that the e-commerce department was doing it ourselves, but the Tmall flagship store has been doing it for a year, and the volume has not risen, and it has lost more than 600,000 yuan, even if it is, it is directly outsourced to a professional operating company, and the current monthly sales are more than 500,000, and it is still profitable. We are also satisfied, so in the Tmall supermarket, we also hope that professional people do professional things, and finally found you. Li Feng said with a smile, as for whether Wu Bin wanted the market or profits at the beginning, he didn't say anything. Even if Wu Bin didn't explain it, he probably knew what he meant, but he had to leave some room for himself.
Wu Bin listened to it for a while, and probably understood the meaning, the flagship store, more than 500,000 yuan, profitable, satisfied, which means that it is a model that takes into account both profits and the market.
"Well, there is definitely no problem with handing over to our company, although our company has been established for only a year, it is already a home furnishing TOP1 business, home textile TOP3 and leisure food TOP10 merchants, and our office is very close to Ali, almost once a week or two, and the relationship with Xiao Er is also very good. If the little spicy mouth is handed over to us to operate, it will definitely not be bad. At this time, Jin Fei'er also said with a smile.
Li Feng looked at Shao Jinlan.
Then Shao Jinlan asked. "Jinzai, I remember that you are operating, what is the sales of Jinzai a month now?"
"Last month, it was 780,000, and it is expected to break one million by the end of the year. Jin Feier continued, Jin Feier still knows about Jinzai's sales situation. After all, she handled all the operation processes of this brand, so the details and later estimates can be roughly counted.
"Wow, this amount is not small, the volume of Tmall supermarket is so large. Shao Jinlan was also a little surprised, if she hadn't known about this platform by chance, she wouldn't have thought about making a Tmall supermarket, and she originally thought that it would be good to be two or three hundred thousand. But there are nearly 800,000 yuan for a strong boy, and this is only a category of leisure snacks, and according to what Jin Feier said before, this amount is only the top 10 leisure foods, the top 1 in the home category, and the top 3 in the home textile category, how much sales do you have.
At this moment, Shao Jinlan only reacted a little in her heart, these two young people in front of her really can't be underestimated at all.
"Well, the platform of Tmall Supermarket is still very good, and the current annual growth should be about 150-200%, but because of this, there must be more and more brands that want to settle in. The pressure of platform competition in the later stage will definitely be much greater than now, so it is indeed a good opportunity to enter the Tmall supermarket platform at present. Wu Bin said, for the later development of the platform, of course Wu Bin is clear, after all, he has personal experience, if it is 16 years, a brand like Xiangxiangzui, if it wants to enter Tmall Supermarket, it is not so easy, and even said that the opportunity is slim. Because 16 years later, there are only two options for the brands that Tmall Supermarket attribute, either the best sold offline or the best sold online. Obviously, Xiangxiangzui is not up to standard in both of these items.
"Then do you think that if you operate our little spicy mouth, what sales volume can you get, and it can be similar to Jinzai?"
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