Chapter Ninety-Five: Price Increases
Dad Zhang Guoqing sat on a small bench in front of the door, sucking soft China, like an honest janitor, Xiao Huang honestly lay at Zhang Guoqing's feet, sticking out his long tongue and staring vigilantly at the stranger in the room.
Zhang Guoqing smoked cigarettes that Zhang Yang bought for him, and he bought a total of ten. Zhang Yang lied to his father that the fake cigarettes confiscated by the Tobacco Monopoly Bureau were given to him by a friend. Zhang Guoqing didn't say anything, but cherished it very much, Zhang Yang believed that his father had decades of experience as an old smoker, and he still knew the quality of cigarettes.
But his mother scolded Zhang Yang, scolding him for deliberately hurting his father's body, Zhang Yang had no way to refute it, this grievance had to be suffered, otherwise if he told the truth, his mother would probably go crazy for these thousands of dollars.
Zhang Yang saw that his father did not react to his opening remarks, and he completely handed over today's business negotiations to him, so he continued:
"This publicity strategy of my family has been successful, not only has the TV station done free advertising for my home, but also attracted the attention of many sellers. To tell you the truth, the people here, except for Boss Xu, the other five are selected by me from dozens of companies that call, and my selection criteria are not based on which company has strength, but which company has a more correct attitude when calling. ”
Everyone snickered, doing business and doing this. But they also heard a hint from the young man's words, that is, my fruit does not have to be sold to you, and there are many people who want it.
"Brother Zhang, I'm still very lucky to say that. Xu Youhe said jokingly.
"Maybe, Boss Xu, maybe one day, you will be glad to be able to come to this warehouse today. Zhang Yang also joked.
He also didn't want to take the atmosphere of the business meeting too seriously, after all, these people could be his long-term customers, and a good relationship was a must.
Zhang Yang's self-confidence provoked a burst of laughter from everyone, although some of the laughter was not good-natured, and even had malicious ridicule and disdain, but the atmosphere seemed to be a lot more harmonious.
Zhang Yang saw everyone's expressions in his eyes, but he didn't get frightened, but continued:
"These fruits are authentic organic fruits, no chemical fertilizers, no pesticides, no heavy metals, and they are nutritious and delicious, and you will not find the same quality anywhere in the world.
I don't have any exaggerations, if you have the heart, you can find the testing department to do an identification, and I can assure you that each batch of fruit is of the same quality, if there is not up to standard, I am willing to make ten times the compensation to you, but there is one, after pulling to your warehouse, and then say unqualified, I will not care, as long as you do not leave my warehouse, I will let you sample. ”
"Xiao Zhang, there is no novice here, they know everything, now let's talk about the price you gave. If you can bear it, stay behind, and if you can't bear it, retreat quickly, don't waste time here. ”
Ms. Du, the owner of Du Shuangjie's chain store, is an impatient. She has more than 60 chain stores in Fengjing, and her daily sales are large, but most of the fruits take the civilian route and promote the quantity at low prices, so she is particularly sensitive to price.
And none of the more than a dozen people in this room are simple people, except for Du Wenjuan and Xu Youhe and the CEOs of the two chain stores, the others are the company's managers in charge of procurement, it can be said that they have been in this industry for many years, and the rules in this industry are clearer than Zhang Yang, so they didn't want to listen to Zhang Yang's words.
Zhang Yang smiled awkwardly. It makes people feel that he is a chick.
"Sister Du, don't worry, I still have two more words to say. Because of the constraints of production, these fruits are taking the high-end route, and the target consumers are the middle class and above, and ordinary people will not eat this fruit every day. To be honest, I can't afford to eat.
One more thing I want to make special is not to ask me where these fruits come from, you are all businessmen, you should know that this is a trade secret, I will not say. You only need to put the "Yang Yang" brand on the sale, because this is what my Yang Yang company produces itself. And, I asked for it to be branded. ”
Zhang Yang said this because he had his thoughts, his purchase channel would be discovered sooner or later, so he didn't want to leave a deceptive impression, as for why ordinary fruits became high-end fruits when they entered his warehouse, I don't tell you what, you bite me.
Moreover, he raised the price of fruits in order to reduce the number of purchases and minimize the opportunity of exposing purchase channels. Because of this, Zhang Yang signed a confidentiality agreement with his buyer, and in the future, the goods that Zhang Yang wants will be sent directly to his warehouse from the place of origin, and will not go through the intermediate link of the fruit wholesale market.
Zhang Yang's words made everyone present very uncomfortable, Huaguo fruit market has always been a buyer's market, they are the most important people by the origin and large wholesalers, they will often get extraordinary respect. I didn't expect them to be taken by a small kid here.
If they give up this business because of this, they are a little reluctant, after all, the so-called "Yang Yang" fruit is the only one of the scorpion baba, and there is no other semicolon.
Zhang Yang's strategy was successful, not only did he break up the verbal alliance that had not been united, but he also bought his family's fruit at an unprecedented price. For example, now is the season when peaches and watermelons are on the market in large quantities, and ordinary peaches in the wholesale market cost about two yuan per catty, and watermelons cost about four cents a catty. However, Zhang Yang sold his purified ordinary peaches for ten yuan a catty, and watermelons for two yuan a catty. That's more than five times over.
In fact, before this, Zhang Yang didn't want to set the price so high, and he was secretly happy when it was two or three times higher, but the fact that these companies got together to discuss countermeasures stimulated him, and asked him to multiply it by five on the basis of the purchase price, and then remove the fraction, which became his wholesale price.
But this so-called success is only what he thinks, his lack of understanding of the market and lack of experience made him suffer a big loss when setting prices, and he is still complacent, thinking that he has cheated others.
However, this mistake also made his fruit sales increase greatly, and it became a commodity in short supply in Fengjing City and even the whole of Liaodong Province, and perhaps the Zhang family earned more from it than the high-price strategy.
But it was only bitter for Zhang Yang, he had to go to the warehouse every day to purify the two warehouses full of fruits, although the time could be determined by himself, and he didn't have to get up before seven o'clock in the morning, but he also tied his body firmly to the city of Fengjing.