"In terms of cooperation, there are actually two kinds, the first is the dealer model. The second is the operation of the brand on behalf of the brand. "After choosing a restaurant and ordering the food, it's time to talk about the details of the cooperation.

There are many ways to cooperate, and Wu Bin chose two more typical ones.

"The dealer model, in fact, as the name suggests, Yo You Company, that is, your company directly authorizes us, supplies us every month, invoicing, and doesn't care about the rest. ”

"The generation operation model is to settle in Tmall Supermarket in the name of your company's brand, you are responsible for delivery, invoicing, we are responsible for operation and operation, and communicate with Xiaoer. ”

After Wu Bin finished speaking, he looked at Meng Han and the three of them.

"Let's put it simply. If we choose the dealer model, we must operate this part to ensure that we can make money, and if we can't make money, we will definitely not be willing to do it, which I think everyone should understand. Of course, even if it is a dealer model, we definitely hope to do a good job, because only if we do a good job, mutual benefit and win-win results, and finally the cooperation can last for a long time. However, the operation of this brand, the purpose of our operation, must be to make money first, and then to expand the actual market share of the brand and increase sales. ”

"Well, this understands, we also have a lot of dealers, they must be able to make money to do it, and if they don't make money, they won't take our brand to do it, this understands. Yao Hua said with a smile.

"What does your brand generation operation model say?" Zhu Zhenglin said with a smile.

"The agency operation model is that we take operating expenses and expenses to raise the income. For example, the amount of payment from the manufacturer in a month is 1 million, and our fee is 6 points of the 1 million. That is, 60,000 yuan, the better we do, the better the sales, the higher our income will definitely be, which is more suitable for brands who want to increase sales and expand market share. Wu Bin explained.

Yao Hua nodded, she is the person in charge of e-commerce, so this negotiation is still dominated by her, and she also has this authority.

"Well, that's true, but according to what you said, our brand side is also at risk, because if you completely disregard the profit to do sales, then even if the sales are high. But as for our brand, on the premise of profit loss, we also have to give you operating expenses, and no brand will be willing to do it. Our company actually plans to go public in the next two years. Therefore, we attach great importance to the market and sales, but profit is the basis for maintaining the stability of a company. You should also know this, after all, you also have your own company. Yao Hua voiced his concerns. If you have concerns, you need to say it face to face, otherwise some operators will operate indiscriminately, which will only lead to huge profit losses for the entire brand and disrupt the market at prices. So there is a profit, even if it is less. And the price must also be controlled, because this is related to the later development of the brand.

"To understand what you mean, let's briefly explain that none of the seven brands we operate at the moment are losing money. What we want to do is mutual benefit and win-win, because what we mainly do is to cooperate with the brand, if we want to make a long-term profit, we must get what we want, and the brands we cooperate with continue to cooperate with us, definitely because we have achieved what they want, or sales, or market share, or profits, etc. The operation mode of operation will also be adjusted according to the requirements of the brand. Wu Bin said with a smile and glanced at Yao Hua. Finally, he continued to explain.

"Then according to Sister Hua, you said that the first one, we need to sign a contract with each other, and the contract can make clear provisions on profits. If we can't meet the requirements stipulated in the contract, then the brand, that is, you, can directly take back the brand and not do it for us. Of course, we need to scrutinize the details in the future. For example, in the case of profit, the price must be given to the ex-factory price that we have calculated in place, and if the ex-factory price is too high, the profit margin is too thin, and we can't do it, so we must be able to give the ex-factory price in our activity price range. ”

Wu Bin said that because some brands give the price of the operation is the ex-factory price of all the expenses. That is to say, if the operator operates according to this ex-factory price, then the brand is making money, and then keeps saying that this price is the ex-factory price, not low. This kind of part is not bad, and some brands give the price of the operation on behalf of the dealer, which is even far higher than the price of the dealer.

If this is the case, Wu Bin's model of operating on behalf of the brand is not as good as the dealer. Because the second model introduced by Wu Bin, in fact, from another point of view, is that they are working for the brand, but they are not working for the brand. As for the increase in operating expenses, it is equivalent to a disguised salary. If you do well, the salary will be high, and if you don't do well, the salary will be low.

"Okay, then let's check the cost with the factory after we go back, and then we will communicate by phone or QQ to discuss the details." In fact, we mainly want to do the market, because our company's plan is to be listed on the New Third Board next year. In fact, our company also has an e-commerce department, but it is also because we have an e-commerce department, so we also understand that there is a specialization in the art industry, and professional people do professional things. So it's better to work directly with some more powerful Tmall supermarket operation teams, so that the results of the operation will be more efficient, I still prefer the second model you said. After Yao Hua finished speaking, he looked at Zhu Zhenglin with a smile, wanting to understand Zhu Zhenglin's thoughts, after all, he was the general manager of the company, and he could also be regarded as the boss.

"Well, I also prefer the second way of cooperation, and we will communicate some details later, so there should be no problem. Zhu Zhenglin said with a smile, but looked at Meng Han at this time. I saw that at the moment, she was eating the food she had just served, and she was eating with relish.

"Xiaohan, look at the young people who have their own companies and brands, you look at you again, tsk. ”

Zhu Zhenglin didn't mean anything else, just made some jokes.

"What's wrong with our Xiaohan, Jingdong and Tmall flagship stores are not doing well. Yao Hua glared at Zhu Zhenglin with a smile and defended Meng Han.

"Meng Han is also a very powerful old operation, and now she is responsible for the company's JD self-operated and Tmall flagship stores, JD.com's self-operated sales of more than 600,000 a month, and the flagship store is more than 800,000. We haven't spent much money on the flagship store, and both platforms are profitable. Yao Hua introduced Meng Han's operational strength and spoke directly in numbers, which was more convincing.

Hearing Yao Hua's introduction, Wu Bin's eyes lit up, and he had some thoughts in his heart.

.....

(Just the code came out, thinking about whether to send it out, or send it out again tomorrow morning, and finally think about sending it out.) Remember to give me the ticket... I went to sleep)