Chapter 957: Wan Jiehou

At this moment, the previous couple came out with grateful expressions, and Cao Geng and his wife hurriedly greeted him and asked, "Lao Wan, how is it?" They came together and were business partners.

Wan Jiehou said: "Li Daochang is really a god, he actually calculated that I played with fire and burned the house when I was a child, I said that I was not afraid of fire in my life, and he said that I would add more fire, and only after burning the old will there be a new one." I thought about it, didn't I, if I hadn't burned down my house when I was thirteen years old, we wouldn't have moved, and if we hadn't moved, we wouldn't have met Master Zhen, if we hadn't met Master Zhen, we wouldn't be where we are today. I used to blame myself all the time, but now that I think about it, I am simply the lucky star of our family. ”

Cao Geng smiled and said, "Your family itself is a rich and noble family, even if you don't meet Master Zhen, you won't be far behind." ”

Wan Jiehou said: "That's far from it, compared to before I burned the house, now the assets of Wanjia have increased at least seven times! I pondered that the business has not been good recently, and I can't go up, it seems that I have to burn the house again when I go back." ”

Cao Geng suddenly felt ridiculous and said, "This is not necessary, at most it will be moved again." ”

Wan Jiehou laughed and said: "Just kidding, Daochang Li has already calculated for me, asking me to go back and change my son's name, if it is popular, the business will definitely rise in less than three years." ”

Cao Geng said: "Yes, then I have to congratulate you in advance." ”

Wan Jiehou patted his beer belly and said, "Rejoice and rejoice, Brother Geng hurry up and go in." ”

After Cao Geng and his wife entered the inner hall, Wan Jiehou immediately livened up the atmosphere as soon as he sat down, obviously a very talkative person who liked to be lively. is also in the medicinal herb business, Wan Jiehou's impression of the Internet is much better, and he is more active in dealing with new things.

"It sounds very reasonable, but I always feel like there's something wrong. After listening to the O2O business system, Wan Jiehou pondered: "We sell traditional Chinese medicine no more than other commodities, more doctors see patients, and doctors prescribe medicines. Although it is also possible to sell some finished drugs online, the sales have not been very good, after all, medicine is not something that everyone has the courage to eat casually. ”

This question is the same as Cao Geng's worries, but Cao Geng is more direct, while Wan Jiehou is more tactful.

As I said before, not everything sells well online.

For example, in the medical industry, because the number of doctors is limited and their capabilities are limited, even if they are put online, they cannot increase the amount of business. In other words, even if they increase the volume of business, they can't take on too much business.

And when the goods are put online, as long as there are enough orders, the factory will be at full capacity.

"We must be targeted in our business. Because the other party's attitude is better, it is difficult for Hang Yu to say a few words: "If you want to do a good job in e-commerce, you must grasp the six-character truth of good quality and low price." The reason why people rarely buy Chinese herbal medicines online is usually not that the quality of the medicinal materials themselves is not good, but that the public lacks a systematic understanding of Chinese herbal medicines. Is it possible that what is made in a factory is very good? The public knows the shortcomings of industrial products, but because they understand it, they can explain even if there are certain shortcomings. On the contrary, if the public does not understand a thing, even if your thing is really good, not many people will dare to buy it. ”

"That's right, medicine can't be eaten indiscriminately, not to mention on the Internet, even if it is placed in reality, you can't buy it casually, and if you eat it wrong, it's life-threatening. Wan Jiehou said.

"If you want Chinese herbal medicines to sell well online, you must first address the lack of understanding of Chinese herbal medicines. Then, you'd better have a physical store sign, and the word of mouth should be good, and promote it for your physical store sign. As soon as people on the Internet see that you have a physical store and have a good reputation, they will dare to buy your things online. It's best to have physical stores across the country to increase trust and speed up shipping. A brick-and-mortar store with a good reputation is a reassuring pill for customers. Hang Yu said.

"This is easy, our Four Seasons Hall is very famous in China, and it is even more famous in PJ Province. But if you don't say it, I really don't know how to promote the reputation of the physical store, I thought that as long as the quality of the medicinal herbs is promoted, it will be fine. Wan Jiehou said.

"Finally, as you said, not all herbs are suitable for selling online. Like some more complex diseases, users can't figure out their condition at all, and they must go to the hospital to see it before they can rest assured. However, there are many medical conditions that do not require or do not necessarily need to be seen in the hospital. For example, for common colds and fevers, many people go to the hospital to see them, and they simply delay until they get better. There are also some diseases that are not diseases, such as athlete's foot, anemia, obesity, diarrhea and other diseases. These diseases plague many people, but if you go to the hospital, you may not be optimistic, and the price is a little expensive. These diseases have several characteristics, one is characterized by prolongedness, one is particularly frequent, and the other is characterized by non-danger. Hang Yu said.

"Not dangerous, this word is used well, this disease is indeed more troublesome. Although it is very troublesome, it is not dangerous to the body, so many people are incurable or intermittent. "Wan Jiehou is very good at talking.

"You have to carry out some effective medical knowledge popularization for this kind of disease, and sell medicinal herbs in a package. In fact, I suggest that you start a diet therapy business, because I think people will feel more at ease with diet therapy than those strange herbs. For example, our common red dates, brown sugar, ginger, black rice, etc., have a certain therapeutic effect on colds, fevers, and anemias. If you can, it's better to add a little more Chinese herbal medicine to enhance the effect, I think it will sell very well. Hang Yu said.

"There are already a lot of people selling these things online, and it's not good to open an online store, everyone is crowded on one platform, and it's not easy for customers to buy our medicinal herbs. Wan Jiehou said.

"Publicity and marketing are indeed a major focus of e-commerce, and when you open up channels offline, you must be more engaged in relationships, gifts and the like, right? Hang Yu said with a smile.

"I didn't pay attention to it before, but now that I think about it, it seems like this, it's just pulling relationships and drinking all day long, you see my beer belly, it's eating and drinking. Wan Jiehou said.

"Online publicity and marketing are similar, except that the object of your relationship has changed from a certain person to the public. When you invite someone powerful to drink, you must think that it is right to please the other person, but when you are facing the public, you don't think so. Hang Yu saw that Wan Jiehou was a good person, so he said it more bluntly.

"Hearing you say that, it seems that I have to think about how to please the public. Wan Jiehou said.

"It's not enough to simply please, the public is not a certain person, you want to do what the public likes, do you know what the public likes?"

"Good quality and low price. "Wan Jiehou learns and uses it.

Hang Yu was quite surprised, and then gave him a thumbs up and said: "Boss Wan is more suitable for online business than I imagined, but this six-character scripture is the most basic, network marketing is a science, I suggest you learn more." ”

Wan Jiehou said: "Boss Hang, when I was young, I didn't study seriously, my foundation was not good, and it was more difficult to learn the Internet. But I have one advantage as a person, I can listen to both good and bad words. And after I hear it, I will remember it in my heart. If you have anything to say, I will take it all, and I will remember your good words. ”

When Hang Yu found out that he said this, his wife showed a rather reverent look.

Hang Yu thought to himself: Probably this is where Wan Jiehou's personal charm lies, what he should say is true.