Although Shao Jinlan is now in charge of the overall online of Xiaolazui, that is, the manager of the e-commerce department of Xiaolazui, in the past, she started from offline, and of course she knows that the cost is much higher than that of similar brands.

But even if you know that it is high, you must convince the people in front of you that the high cost is acceptable, and even make them feel that it is worth it.

So when Wu Bin talked about the cost, Shao Jinlan said a lot of others.

The packaging is better than similar brands, which Wu Bin still agrees with, and it can be seen that as for the taste, it is the wisdom of the benevolent and the wise, and Wu Bin does not feel much difference.

So after that, Shao Jinlan just let the two of them taste some subtle differences.

Wu Bin still hasn't tasted it, but it's not good to say it, so I won't talk about this topic, the difference in taste is very small, and the only difference is the packaging.

"Sister Lan, now we are doing an online platform, not to mention offline, offline, consumers can directly see the actual packaging, and they may pay for the packaging because of the difference in the packaging. But now we are doing online, and we can do it online, in fact, it is done from the beginning of the price, at least the current consumption of buying things, when I hear about online buying, the first point that comes to mind is that it is cheaper than offline. Wu Bin said that there was a deliberate pause here, although the generation operation model, which was discussed before, is a model of taking the point, and the actual amount of money is raised.

However, the amount of payment and sales are the same as the same period, and if you want to do a good job in sales, it takes a lot of effort not only in operation, but also in goods. Now the dried tofu and fish of the brand of Xiaolazui have seen the price, and Wu Bin has seen it, and he has also learned about similar brands before. Xiao Spicy Mouth does not have an advantage in the brand, and it is not obvious in taste, and even the best ones are now such as the Jinzai in their hands now, the taste is better than that of Xiao Spicy Mouth, and another one, Tong Ji Sanli He who has just been eaten, the taste is also very good, and these two brands, both in terms of brand time and sales, are far higher than Xiao Spicy Mouth's.

Needless to say, Jinzai is one of the first companies to think of marketing and publicity as a brand, so now it has become the first brand of Xiaoyuzai. Tong Ji Sanli and, the starting time is about the same as Jinzai, although the taste is not much different, but the emphasis on marketing and advertising to promote the brand, a little later, so now in the market, it is much worse than Jinzai, but this difference, at least relatively speaking, Tong Ji Sanli and a year also have a billion sales.

As for the little spicy mouth, the branding and consumer awareness are far inferior to these two predecessor brands, and the price is so much higher now.

"Mr. Wu, we are currently selling very well offline, the brand has only been online for two years, and the sales volume has been almost 200 million so far this year, and the end of the year is the peak season for snacks, and the sales will definitely grow again. Then there is JD.com, and the sales of the platform in September reached more than 700,000, so the problem of price must be okay. Shao Jinlan said with a smile.

This series of data makes Wu Bin and Jin Feier a little confused, but one thing is certain, whether it is why the offline growth is so fast, or why the online Jingdong sells so well, there must be some doorways that Wu Bin does not know, and these doorways, Shao Jinlan will definitely not say.

"And our brand fully supports the platform activities, we are a new brand, and the boss also hopes to expand the market as soon as possible, so when you operate, you can rest assured and boldly do it." Shao Jinlan continued.

Wu Bin sighed. This price is so much higher, if you compare it with the same price and cost on the market, the cost given by Shao Jinlan is too empty, and the current activities of Tmall Supermarket have not yet reached the point where they are all over the place, so even if they participate in any activities, they will definitely not lose money.

And then there is what is said now that it sounds good, but can it really be done?

"Okay, since you said so, let's try it at this price when the time comes. And then there is the length of the contract, and we want to have a long contract, at least three years. "The price given by the brand is still cost, and after saying so much, I don't want to reduce it, so there is no need to continue, just talk about cooperation, and talk slowly when I have time later.

"Three years, it's too long, our company and dealers are signed year by year, three years is too long. And as long as there is no major change, our company will definitely continue to cooperate with you, rest assured, now the company does not have a professional talent reserve in this area, what about this place, no, who will not hand it over to you. Shao Jinlan said with a smile, although there was a general understanding of Wu Bin and their company before, but after all, this kind of cooperation, from the perspective of the brand, also has to take into account the risks, for example, if the effect of the operation is not very good, or the loss is too serious, completely in the blind operation, and then there is a better choice for the company, then the contract will also affect the interests of the brand.

As for the verbal, after all, it is only a verbal promise, and it is not what the boss said, as long as the reason is pushed to the boss, it is required by the boss, and there is no way to do it, then the contract will naturally not be renewed, so the contract is signed, and it must be short.

Although Wu Bin knows Shao Jinlan's thoughts, he can probably guess that it is normal to have concerns, empathy, if Wu Bin's own brand, he will also choose to sign a short contract, and the risk of a long contract is too great.

"The contract, we will do some details, for example, in the first year, what kind of volume we want to achieve, the contract will be renewed, and in the second year, what kind of volume will be achieved, and continue to be renewed until the third year. If the sales target for each year is not completed, it is up to the brand to feel that the contract will continue to be fulfilled. Wu Bin said directly, if Shao Jinlan didn't say this, he really trusted them, then Wu Bin would not add these to restrain himself, even if Wu Bin is very confident in completing the sales target, but all kinds of things may happen during the operation, accidents are always unavoidable, and if because of these accidents, there is no way to continue to cooperate, it is not a big loss.

"Well, that's it, then you wait a while, I'll urge the boss, he has to make the final decision on this kind of thing, you sit down first." Shao Jinlan withdrew, and in the end, Wu Bin and Jin Fei'er were left.

"A brand that has no brand, and the cost performance is very poor, the only bright spot is the packaging, have you figured out how to operate?" Anyway, idle is idle, Wu Bin tasted the taste again, not as good as Shao Jinlan said, and then asked Jin Fei'er.

Jin Fei'er pouted, it has come to this point, and it is impossible not to do it, but how to do it?

......