For the subsequent changes of Tmall supermarket, Wu Bin is based on reality.

The overall trend change of Tmall supermarket is actually from low to high, step by step. Of course, the corresponding thing is Jingdong, and the follow-up trend of the standard for entry is from high to low.

Although Wu Bin's goods are actually a little inconsistent with the trend of the platform, from the beginning, the price of Wu Bin's things is generally slightly higher than that of other goods, but step by step, as long as there are no major changes in Wu Bin's follow-up operation, this step will allow Wu Bin to accumulate a large number of old customers of Tmall Supermarket. Now Tmall supermarket Wu Bin They can still get a lot of resources to promote, even if the price is high, it will affect the conversion rate of some consumers, but Wu Bin can still win the flow of goods.

In addition, the probability of such old customers who just want low-priced goods to be poached by other brands is too great, and once there are lower products, most of them will be directly lost. So for the sake of these old customers, there is no need.

You get what you pay for, and low prices often mean low quality, Wu Bin doesn't want to do it, and he doesn't do anything like that.

Yudao's operating idea is to look at the whole, control the loss of activities, and control the overall profitability. As long as the overall profitability is okay, then part of the loss is definitely acceptable, and the profit of profitable goods makes up for the loss of single products, and these money are used as marketing expenses. From the current point of view, Yu Dao's strategy is still very successful, and he rushed up to the first brother of red wine.

Shen Lang's words, the cards in his hand are really good, what he shared more is that the sales data of a certain brand on what platform, offline sales data, sales data in the flagship store, etc. are very good, and they can win this brand in the future, or they are already talking about it, so what Shen Lang said, other people present have no way to copy it. Many of these big brands are difficult to find a way to connect, let alone use them. And Shen Lang's family is directly the senior management of the brand.

So, just listen to it, envy it, and then there is no then, there is no possibility of copying.

Zheng Xiang also talked about his operational experience, which is actually much more detailed.

"Our boss is a dealer, has a good relationship with some brands, and knows how to communicate and get resources, so after I take over the brand, the first thing is generally to analyze the sales of all products in the past, and then select one or two products, the single product with the highest daily traffic conversion of the brand. Secondly, according to the category involved in the operation of the brand, find a category with the largest category and the largest volume, find the corresponding product in your own brand, and do analysis. ”

Zheng Xiang was more specific, paused for a moment, and then continued.

"Analyze the advantages of your own single products, analyze the price and quality of your single products in the industry, and analyze the advantages of those popular products. After comprehensive consideration, if the unit price is too high, negotiate with the brand to see if the price can be reduced. If the brand has price control (price control, to avoid disrupting the market), then communicate with the brand whether it can make e-commerce customizations, combine the products they need, give them them, and let them do it. If it is a gap in the main picture of the product, then do a good job in the optimization of the main picture, if it is the difference in the outer packaging, let the artist find a way, the artist has no way, then it is still to find the brand, anyway, in summary, find the problem and solve the problem. Because this kind of single product has great potential, after all, the category consumer demand is there. ”

After Zheng Xiang finished speaking, everyone nodded, this method is still very reproducible, although some brands are not good at doing this, but if you have a private brand like Wu Bin, these requirements are not a big problem.

"Again, the second one-size-fits-all formula for sales is traffic * conversion * customer order. First of all, start from the traffic, find the second child to ask for resources, and if the resources can't be obtained, then replace the resources. There are some activities on each little second-hand every month. So how to maximize the use of these activities, with some giveaways, or some low-cost good things to attract customers to place orders. Free shipping requires 88 yuan to be available, so you definitely need to make up the order, and a single order, so the conversion is not going up. Many juniors are considered from this perspective. But they lack low-cost good things, we talk to the brand, the brand gives us support, we give Xiaoer, and then Xiaoer gives us more activity pits. So in the end, we didn't have the money, the brand market had it, the giveaways on the Xiaoer side, and the traffic on my side, killing three birds with one stone. "The brand must also attach importance to profits, but they also attach great importance to market share. As long as the plan is done well and he can see the output brought by the input, as long as the output reaches the level point in their hearts, the brand will generally agree. But Zheng Xiang doesn't plan to say this in detail, if you can understand it, then you understand, if you can't understand it, then you don't say it.

"The third word, in fact, is some daily careful, old activities, today's crazy rush to pay attention, the amount of this activity is actually very large, as long as it is well controlled, it can actually bring a lot of sales increase every month. When there is a daily operation, pay more attention to the dynamics of competing products, know yourself and the enemy, and only by understanding the opponent can we surpass the opponent. After understanding, we can also learn. If these can be done, the brand sales will definitely increase. Zheng Xiang said with a smile, of course, there are some tips and the like, but those that are certain cannot be fully shared. Now what he's talking about is also some dry goods.

Wu Bin also nodded when he listened, these things that Zheng Xiang said actually coincided with Wu Bin and many of them. Now the platform of Tmall supermarket is not big, so many merchants are not willing to invest resources at all, which also causes a serious lack of gifts on Xiao Er's side, and the merchants who provide Xiao Er's gifts at this time are not only in exchange for more activity pits, but also get the favor of Xiao Er.

The icing on the cake is better than sending charcoal in the snow, Zheng Xiang can see this so early, which is enough to show that he understands the world very well, and success is definitely not occasional. They tend to see a lot of things that others can't.

Just like at this time, Wu Bin is sure that after hearing Zheng Xiang's sharing, the vast majority of people are thinking more about whether it is worth it, whether they can change to enough pits, and what they see is whether the economic benefits are proportional or not, and they can't see the other long-term benefits brought by this move.

However, Wu Bin will not say this, Wu Bin will not do this in a short time, if he teaches them, then he may have more opponents by then. Although everyone is talking and laughing at the moment, when they are working, they are still opponents of each other.

After the party, Wu Bin chatted with Zheng Xiang alone.

"Xiangye, do you want to consider coming to my company, I will give you shares of the company. ”

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