Chapter Seventy-Seven: Not Afraid of Competition

There is a good saying, if you don't die, you won't die.

If Sister Wang hadn't made such a fuss at the end, the little friendship between them would have been directly exhausted, and they would not be as embarrassed as they are now.

If they communicate with each other normally, they will not leak such a bad side in front of Xiao Er.

If they have a good relationship with each other, Wu Bin and they will definitely not fall into the ground.

Brother Wang and Sister Wang, they never found out that Zhang Mulin was the second child. And I've been looking bad since I came over.

So after leaving, Zhang Mulin asked what the situation was.

Wu Bin briefly explained that he was the boss of the former company, because I was unhappy when I left the company.

At this time, Jin Feier interjected again and explained the situation in detail, for example, Wu Bin wanted to do a good job in Tmall Supermarket, but their boss couldn't do it with all kinds of cooperation, but even so, the performance still improved significantly, but even so, for various reasons, the salary almost did not increase, and when he finally left, he also deducted a lot of Wu Bin's salary.

Of course, Zhang Mulin also has his own judgment on things, and overall, what Wu Bin and Jin Fei'er said must be true.

Combined with the development of Wu Bin's own business from scratch on the Tmall supermarket platform after Wu Bin's resignation, combined with the comparison of the previous company. The so-called non-cooperation, in fact, is obvious, if you cooperate, it is impossible to be so measured, plus the attitude just now.

So the results are obvious...

This matter, the direct consequences are not obvious, but the indirect consequences are definitely much more obvious, a lot of activity pits, excluding a few big brand pits, KA brand pits (the top sales are called KA in the top few), if there is any left, give other brands to compete.

And Brother Wang and Sister Wang's brand itself has no share in the category, and it belongs to a small brand. There is no brand benefit, and at the same time, the quality is only average, especially after Wu Bin left, he has been following Wu Bin's buttocks, and they want to do whatever Wu Bin does. But they don't dare to set too much. Therefore, high-quality things will not be done at all, the cost is too high, and the main centralized procurement of goods are low-grade things.

So this kind of low-grade and low-cost thing, Xiao Er himself doesn't like it very much. Now that there is such a place, the probability of being selected for subsequent activities is much lower. Similar competing brands are active, and they don't, for a long time, the whole brand will definitely continue to decline, and if it declines to a certain point, it will be eliminated.

Later, Zhang Mulin found a pleasant brand, Zhang Xiaoquan, there is a saying that there is Zhang Xiaoquan in the south, Wang Mazi in the north, talking about the two scissors brands in the north and south of the country, these two brands are the leaders of the national traditional handicrafts, also originated in the Ming and Qing dynasties, it is the history of the industry has not been developed, the handicraft industry is at its peak.

Of course, it is obvious that it is not only scissors that are made, kitchen knives are available, and the quality is definitely not bad.

If this brand is used, Wu Bin will definitely not act as an agent, and Wu Bin's own brand kitchen is a bit of a high degree of overlap in products.

Of course, Zhang Mulin is also clear, so I can only talk about it again, well, this time I finally met someone who knows how to do it, Zhang Xiaoquan and their family attach great importance to e-commerce, and the online flagship store team has long been there, and it is okay to do it, so the company also attaches great importance to online channels, this time, as soon as Zhang Mulin said that he was Ali's little two, they attached great importance to it, although it was said that it was the platform of Tmall Supermarket, they hadn't heard much about it, but after all, it belonged to Ali, and now Ali has such a large volume, and then slightly guide some traffic into this brand, and the amount can be less?

So in the end, Zhang Xiaoquan agreed on the spot, and then prepared the materials and must enter the Tmall supermarket.

Zhang Mulin's originally tragic exhibition ended in a comedy.

After Zhang Xiaoquan finished, he contacted another brand, Meiya, a brand that belongs to the cleaning category of daily necessities, the brand quality is OK, and there is a certain brand awareness. and Wu Bin's Lijie also have a high degree of commodity overlap. But this company is also interested in e-commerce, but due to local reasons, the location of the brand, the scarcity of e-commerce talents, and finally the whole brand has been in a situation where it wants to do online e-commerce, but has not done it.

This time, Zhang Mulin said that there was another senior executive of the company at the exhibition, and he also made a direct decision, and he will enter the Tmall supermarket platform in the future.

After two good news in a row, Zhang Mulin was still very happy.

"There's pressure, our Tmall supermarket platform will definitely get bigger and bigger in the future, and when the time comes, good brands will definitely rush to enter our platform, so before that, you have to do it well and stand firm, you don't have much time left." Zhang Mulin said to Wu Bin and the others.

"Well, there must be pressure, but there is pressure to be motivated. Moreover, good brands settle in, and the bad side is that the competitive pressure is high, but the good side also means that the platform is rich in products, and the subsequent attraction to customers is enhanced. This is a good thing in expanding the platform market, the platform is a big cake, 5% of 100 yuan is only 5 yuan, and 3% of 200 yuan is 6 yuan. Besides, our things are not afraid of competition, consumers are not fools, you can buy better products at the same price, why not buy our things.

Wu Bin said with a smile, full of confidence.

Two times of good luck in a row, Zhang Mulin was not so lucky, and chatted about two brands, and after sticking a cold ass again, Zhang Mulin withdrew, but after turning for most of the day, it still hasn't been all transferred, and it will definitely continue tomorrow.

So tomorrow I will definitely continue to stay in SH, in the evening, Wu Bin made an appointment with Xiao Er, hoping to have a meal together in the evening or something, but it was refused. Reason,Ali does not allow merchants to contact Xiao Er privately,Once discovered,Xiao Er will definitely be punished,Today we went to the department store exhibition together,This can be said to be a coincidence,But if you eat together privately or something,,It's not going to be round。

Wu Bin also understood, so he didn't say anything more, just said I'll see you tomorrow.

After finding a nearby hotel, I contacted the business in SH and asked who would have time to gather in the evening.

Wu Bin and Zhang Rui's appeal in daily necessities is still enough.

I contacted a few people, almost all of them were free, and came over in the evening. Some people say that they are not available, but it is also because they are on a business trip and cannot come.

Three stinkers, one Zhuge Liang on top, communicate more with the top businesses in the industry, not only in terms of operation, but also in interpersonal relationships, and a good channel for understanding some insiders in the industry.

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