Chapter 64 Brands are hard to find
", Mr. Wu, you are really developed, I haven't seen you for more than half a year, and Porsche has it. After Zhu Wenhong arrived in Hangzhou, Wu Bin could only drive directly to him, as for the car, Wu Bin hadn't bought it yet, and when he needed it, he drove Jin Feier's Porsche directly.
"Not mine, friend's. Wu Bin waved his hand.
"Can a friend lend you such a good car? Tut-tut, Mr. Wu, you are hiding too deeply, why didn't you see it before, I knew that I came out with you at the beginning, and now I may be able to mix with a shareholder, maybe, I also bought a car." After Zhu Wenhong got in the car, he looked around and touched it.
"No, I need to take a picture, my buddy is also a Porsche person. Zhu Wenhong said and took out his mobile phone to take a selfie.
This move made Wu Bin shake his head helplessly.
"Take you to see the office place, let's officially go to work tomorrow, I am short of people here, hurry up and work." ”
"There is still a shortage of people, Zhang Rui and which Li Xiaoxiao are not all from your family? I am anxious to add a Fei'er to the group, plus you, now I am also here, count as 5 operations, is there still a shortage?" Zhu Wenhong said and counted, and after counting, even he was startled.
In Brother Wang and Sister Wang before, he also needed an assistant, and the main reason was because the things he did for this operation were too miscellaneous. Ordering, warehouse help, invoicing, keeping an eye on inventory, etc., all need to be followed by himself, and he has to do operational work on weekdays, which is too miscellaneous. So there is an assistant who can also hand over some of these chores.
But he had heard Wu Bin complain that the content of the work was too miscellaneous before, and in his opinion, Wu Bin would definitely not do this. Those five operations are still few.
"Well, no, you will know after you go to work, the kind of comfort that you used to work in SH is impossible, you prepare yourself. Don't blame me for not reminding you, but there is no cap on the salary, as long as you do well and deserve that income, I will definitely give you that income. Wu Bin said.
"Okay, okay, I hope I don't jump out of a pit and fall into another one. Just kidding, just kidding, haha..."
Zhu Wenhong's official job, Wu Bin arranged him in the department store group, after all, he is also familiar with the department store group.
The second is that there are many more department stores than snack foods at present, and the Paradise Umbrella is still in the stage of impacting basic sales. Xiangmeng has almost gone through the process, no accident this week can be built, it will be on the shelves next week, the mosquito coil brand Chaowei has just obtained the e-commerce authorization, Yager electric mosquito swatter is in the details of the contract, it should not be a big problem, a small high-level in this brand and Yang Xuecheng know each other, and they were college classmates before.
Now in the home category, the brands we are doing are Yifeng, Lijie, 3M, Miaojie, Paradise Umbrella, Chaowei, Yager and Xiangmeng. Among them, Yifeng, Lijie, 3M, Miaojie, and Paradise Umbrella belong to the category of daily necessities, Chaowei, Yager and Xiangmeng belong to the category of home textiles, two small two, eight brands, and only 3 are currently operating with Zhu Wenhong.
As for snack food, what we are currently doing is Jinzai and Weilong, but there are more brands to talk about, but most of them either have distributors who have been authorized, or the brand does not plan to authorize it and wants to get it themselves.
Wu Bin was talking about the authorization, and he was going to sign the contract, but in the end, the brand broke the contract, saying that the senior management had already given the authorization, I was sorry, and then Wu Bin could do nothing?
Juewei duck neck is also in the negotiation, but the competitor is also a big dealer, Wu Bin has been communicating for a while, it is already a year to give up, too tired, want to persuade the brand not to give to the big dealer, but to give yourself, not so easy. These big dealers themselves have been in contact with the brand for a long time and trust each other, and at the same time, their offline volume is often not small, and these dealers have their own offline channels. The brand side does not want to be affected by the offline channels because of the online sales, and the vast majority of brands currently think so, so Wu Bin wants to take the brand with these big dealers, there is only a small probability.
Mrs. Yao is currently in communication, and she has not yet confirmed the letter, and she needs to continue to wait.
I want to talk about melon seeds, but I have already done it, and finally Wu Bin changed the melon seed brand of Golden Pigeon.
It's just that the golden pigeon manufacturers are not recruiting dealers at present, and they are not recruiting... Wu Bin's heart is galloping with 10,000 horses.
"Boss, in fact, we don't necessarily have to cooperate with the brand, if we can find a big dealer to cooperate, it means that we make less money, but there should be no problem with the brand. I'm a dealer, and his scale is okay, and there are many brands he represents. Yang Xuecheng saw Wu Bin's work during this incident, and he was in frequent contact, but he was slapped in the face frequently, so he couldn't help but suggest.
"Okay, that's the only way to do it now, then Brother Cheng, you can help me contact me, and we'll meet and talk to him." Talk about the model of cooperation with each other. Wu Bin also had to bow to reality. The best thing is definitely to cooperate with the brand, because the price you get is the price of the dealer. If you are cooperating with a dealer, it is generally the price of a secondary dealer. Take the source dealer, you will definitely add some of your own profits, before you can give it to Wu Bin, so many times, that price, I can't bear to look at it directly, unless it is a few high-profit brands, otherwise the vast majority of them can't do it.
There are also some brands that have sales rebates, and once the sales are relatively good, the brand will give a few points of rebates. But if it's a secondary dealer, the money will definitely be gone.
So from the beginning, Wu Bin actually knew that cooperating with dealers was actually the most convenient model, because they had been working offline for many years and had many brands in their hands. It's just that there won't be much profit at that time.
Moreover, there are some other problems in the later cooperation, such as the high cost of taking goods, the uncertainty of stocking, and so on.
The competitive pressure of food is much greater than that of home furnishing, not that the operation is much bigger, but that there are too many large distributors in snack food, and these large distributors are inextricably linked with the brand. If you want to pry away the brand, it is much easier to get brand authorization than a pure e-commerce channel company like Wu Bin and them.
"Ma Dan, no, I made it myself. Wu Bin thought about it hatefully, thought of it and did it, and then contacted it, asked if there were any food brands for sale, and sometimes helped him pay attention to it.
"Big brands can't be first-line, so it's better to find some second-tier brands. ”
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