It's not that Zhang Mulin is optimistic about the future sales potential of Damascus steel tools brought by Wu Bin.

The reason is just because the quality of this knife is good enough, but the knife at this price, what sales do you want, on the platform of Tmall supermarket, unless the vigorous activity pushes, with a large flow of infusion, but the traffic conversion is absolutely not high, at present, the consumption of consumers in Tmall supermarket is mainly inclined to unit price, Zhang Mulin knows in his heart, among these customer groups, there are too few high-end customers.

Only mid-to-high-end customers are likely to buy products at this price.

Therefore, if it is a way to promote this single product by large traffic infusion, the input and output will definitely be very bad.

For them who are currently required to evaluate sales metrics, the output of activity traffic is the most important thing for them.

This is one of the key factors in whether they can achieve their goals.

Therefore, Wu Bin does not expect this knife to be used in any good activities in the end, but he wants Zhang Mulin to use this product as the 'treasure of the town' in the kitchen category under the department store category he is responsible for. And if this kind of product with the best quality in the entire category is Wu Bin's family, it is a kitchen tyrant, then how bad is the quality of other kitchen tyrants?

Wu Bin wants to give Xiao Er this kind of image imperceptibly, in the past, the kitchen bully only compared the quality with the best brands in the same category, and did not lose, but now the chef bully is better than the quality.

In fact, Zwilling and Yangjiang Eighteen Sons all have similar good models, but they also know that this kind of high-order thing is not easy to sell on the Internet at all.

This set of Damascus knives will be stocked in the future, and each warehouse will stock up to two sets at most, no matter how much, it is impossible.

Zhang Mulin didn't talk to Wu Bin and them for too long, the main purpose of this time was to gather the reason why they did it, and see if there were any good ones that could be used as a reference for Tmall Supermarket. It's just that I didn't expect Wu Bin to bring such a good knife in the end. We chatted a little longer, but these few times were too busy, and finally ended in a hurry and went back to work.

Double 11 The whole Ali is very busy, Zhang Mulin also hopes to do some double 11, this year's Tmall supermarket should be better than last year. Two hours last year, three hours this year?

Fortunately, he didn't ask Wu Bin's opinion about Double 11, otherwise Wu Bin would definitely hit him.

Regarding the attitude of Tmall Supermarket Double Eleven, it can be seen from Wu Bin's stock in each warehouse that he is not optimistic at all.

Various category groups, as well as Tmall supermarket activity groups, during this period of chatting, often talk about Double Eleven, how the volume of Tmall supermarket will change.

Last year, the business was there, the overall proportion of cat super is very low, the company does not do well to withdraw from Tmall supermarket, do not do a good job and do not meet the standards of resignation, or new people replace the old people, this phenomenon is too common, so in the end can stay of the elderly, not many.

And these old merchants are completely blinded by the busy work of the little two in this year's Double 11 of Tmall Supermarket, thinking that this year will definitely be much better than last year.

Tmall supermarket's Double 11 doesn't need to pay too much attention, just have a normal attitude, but the Double 11 of Tmall store still needs to be very important, Double 11 activity plan, Double 11 traffic channels, and multi-channel drainage.

To increase the amount of consumer orders, the main thing is to reduce the full delivery, package discounts, etc., the way to attract new customers, mainly threshold-free coupons, in those marketing websites to attract new customers, such as rebate networks and the like. In the wave of October Juhua, Wu Bin made a lot of money, so now he also has money to invest in marketing and promotion.

"The sales atmosphere of our flagship store must be done well, the sell-out standard, the countdown, the inventory emergency, the hot list, etc., and other good suggestions if you have thought of it, you can also say it. I hope that when the time comes, customers who come to our store, whether they are new customers or old customers, will let them see our product page, and they will have a very good feeling that the products are selling, and the whole page will set off this atmosphere and let them turn to place orders. Wu Bin said to Zhao Yang that in the past, Zhang Yang's operation routines were actually very orthodox and honest, but the trunk line should not be too honest, at least in terms of operational thinking.

In fact, many of the online operation ideas are very similar to the offline ones, at least Wu Bin knew that there were some brands that had no reputation in the early stage and no traffic, so they directly hired a large number of people to line up in their physical stores, creating the illusion that things were in short supply to the outside onlookers.

And now, in fact, most people are aware that the more people buy the brand, the better things will be.

After that, it attracted a large number of customers and franchisees, so that the entire brand was all over the country in less than a year.

In fact, this kind of thinking can also be realized online, and the brand product page will directly give consumers the impression that their things are selling very well and are very popular.

"Okay, got it. Zhang Yang nodded.

During this time, he was very energetic, and before the kitchen was started, the entire Tmall store was actually just maintaining a balance of payments. He didn't dare to do it too freely.

But now that the whole volume is up, the marketing expenses of the store can increase a lot, and now there are thousands of dollars invested every day in the through train drill show, which was unimaginable before.

And then there is the kitchen bully, which is currently considered a hit, and it is currently the No. 1 selling product for set of knives. Every day, this popular model brings a lot of natural free traffic.

In order to make the sales look better at the time of Double 11, Zhang Yang also thought of using pre-sale to concentrate the consumption during this period of time as much as possible into one day.

If the final sales explode and let the flagship store emerge in the industry rankings, it will be better for the brand promotion of Kitchen Ba than spending money on advertising, and now the cost of advertising is expensive, rather than giving those advertising costs to advertisers, it is better to give consumers real discounts.

The Tmall store is now preparing for the overall Double 11 event, and then there is the second child of the previous event, because the output of the pit is very good, and the direct emergency contact has given the kitchen a pit for the event venue.

So Zhang Yang is busy and crazy during this time, but he is also happy to be in it, the better he sells, the higher the salary, and there are profit dividends. During this time, if you are busy for a few more hours every day, you may be able to get tens of thousands of extra yuan in wages and move in to the money.

Although Tmall Supermarket is not as busy as the Tmall store, Tmall Supermarket has to keep up with the inventory of goods on Double 11. The flagship store Juhuasuan sells so well, Xiao Er also gave Tmall Supermarket a pit in the Double 11 branch venue, forget about the main venue, the goods of the Tmall store are already on.

Therefore, Tmall Supermarket is busy stocking up, as well as main image optimization, keyword optimization, and then it is combined with some platform hits, looking for all ways to improve the daily traffic of single products.

......

(I went to my classmate's wedding yesterday, I left at 11 o'clock the night before yesterday and arrived at 11 o'clock yesterday morning.) After leaving for the station at 8 o'clock in the evening, I was going to take the train at 11 o'clock, but first I was delayed by 3 hours due to equipment failure, and then at 12 o'clock, I said that I would be 5 hours late. There is no way, hurry up to refund and exchange the ticket (it was originally a K-series car soft sleeper), and I chose the Z-series car (hard seat), and the Z is slightly faster than the K-series. Got on the train a little bit... I finally got home at eight o'clock in the morning, and then slept until eleven o'clock... If only there was a high-speed rail... Fast trains are really torturous, too slow, and often delayed. Spit on... ）