From December to the Spring Festival, it is the golden period for home appliance sales. At the beginning of the month, Hu Youmin recruited a sales mobilization meeting, first of all, to affirm and commend the past achievements, to five outstanding salesmen and other outstanding employees to award honorary certificates, and on the spot to issue bonuses. The atmosphere at the venue was enthusiastic, and everyone was enthusiastic, hoping that it would be themselves who stood on the podium next time.

The second is the work arrangement and requirements for the next stage, which will be explained and deployed by Tian Xiaoyu. The slogan of seizing the opportunity and climbing the peak is put forward for the employees.

After speaking, Tian Xiaoyu raised his hands passionately and shouted the slogan: "Seize the opportunity and climb the peak" The employees in the audience waved and shouted: "Seize the opportunity and climb the peak." ”

After the mobilization meeting, everyone returned to their posts and started a huge, week-long marketing campaign. A large shopping mall was selected in each district of Baisha City, and one or two shopping malls were selected as promotional points in prefecture-level cities.

In front of the promotion point, a color shed was set up, and a banner was hung on the color shed: Don't choose the expensive one, only choose the right one! The event lifted the balloon from afar, the colorful flags were displayed, the color shed was full of household appliances, and the model and price were marked with red paper strips, and there were several large color TVs playing the advertisements carefully produced by the manufacturer.

For this marketing campaign, Hu Youmin negotiated with various manufacturers and asked them to send some promoters. After a wonderful performance, the promoter picked up the microphone and began a passionate propaganda commentary, the promotion point was crowded with people, the voice was boiling, and the whole scene was grand and magnificent.

In the square in front of the promotion point, there is also a waist drum team, wearing a big red banner printed with Youmin Electric Appliance sales, dancing Xiangxi Miao encouragement, attracting pedestrians to stop and watch, and people continue to join in front of the color shed.

In front of the color booth, promotional posters are lined up, and the event gifts printed with promotional advertisements are piled up, and people are scrambling to the front of the stage to receive the gifts.

Hu Youmin took a turn in Baisha City, and then went to the following cities to take a look, and was very satisfied with the results. But he was not careless, and asked Tian Xiaoyu to pay close attention to the opponent's reaction and respond in time.

As a direct result of the event, sales increased significantly, and the entire Youmin Electric Appliance Sales Company was busy. The momentum of the employees is high, they are trotting when they walk, and some of their voices are hoarse, but their faces are full of happy smiles, tired and happy!

The boom in the promotion of Youmin Electric Appliances made Mr. Jia furious, and he threw a few teacups in the office. He called the sales manager and told him to do a similar promotion right away.

The sales minister was embarrassed and said: "Youmin electrical appliances profit margins are larger than ours, they save the wholesalers, directly face retailers and users, we engage in such activities, which is equivalent to helping wholesalers make money." We are busy with nothing in vain, and we have to pay for it ourselves. ”

Gentleman Jia sat weakly on the chair and said weakly: "You contact the manufacturer to see if the factory can support us to carry out such an activity, you will be more serious, and if you don't take measures, the market in southern Hunan will be swallowed up by Youmin Company." ”

He also said to himself: "Those wholesalers are also cheap, they were dumped, and they are still shy to help others do retail." The sales minister was heartbroken: "Other people's electrical appliances can sell several units a day, but yours can't sell one, of course you have to sell other people's." ”

The sales minister also admired Hu Youmin so much that he dared to break the old frame, get rid of the wholesalers, and make more profits, not to mention that he was not restricted by others, and he could play as he wanted.

Seeing that Mr. Jia had no instructions, he returned to his office to contact the manufacturer. Although the manufacturer was also anxious after listening, he only promised to provide advertising support, and the other expenses were paid by themselves, and said that you can also learn from Youmin Electric Appliances to engage in direct sales.

Putting down the phone, he went to report to Mr. Jia, who listened to it and scolded his mother: "Advertising alone is useless, the price difference between the first-tier and second-tier brands is there, there is no obvious difference in quality, and users are not stupid." ”

"Let me engage in direct sales? The profit margin of the first-tier and second-tier brands is three points apart, and I invest so much that I want to drink the northwest wind? Damn, it's a big deal that Lao Tzu won't do it, and I'll also do the second-tier brand." You go and tell them, they will bear half of the other expenses, and they will send some promoters, otherwise Lao Tzu will not do it, let them ask for another master. ”

The sales minister had to communicate with the factory again, and the factory was forced to agree helplessly. After a week of preparation, similar promotional activities to Youmin Electric Appliances were rolled out across the province.

Although a lot of money was spent, Mr. Jia was still quite happy to see the slowly rebounding sales. In the evening, he hummed a little tune and drove the car to find a tryst with his little lover.

Hu Youmin has long been mentally prepared for Mr. Jia's follow-up promotion. He called Tian Xiaoyu to the office to discuss the second wave of promotions. Tian Xiaoyu flipped through the sales report and said: "The promotion of gentleman electrical appliances has not affected our sales, it is to squeeze the market share of other brands, is it necessary for us to engage in a second wave of promotions?"

After taking the sales report and looking at it, Hu Youmin thought for a while and said: "To engage, first, this investment is rewarded, and second, the Gentleman Group is our biggest competitor, and we must beat him down at one time, otherwise his future counterattack will make us very passive." ”

Tian Xiaoyu said with a smile: "Take advantage of his illness and kill him, and the promotional activities are still the same as last time?" Hu Youmin said proudly: "Improve the lack of the last activity, and add a marketing theme, high quality and low price, directly to your home." ”

"Within 15 kilometers of Baisha City and other prefecture-level cities, within 10 kilometers of county seats, and within 5 kilometers of townships, all free delivery.

Retailers bear half of the delivery costs, and they have to do their job, which is a win-win situation, although they bear a little freight, but the profit is still higher than other brands, besides, this one does not send, that one will send, and the last loss is their own. ”

"As for the delivery vehicles, they can be diversified, and the retailers themselves will send them and give corresponding subsidies, but to ensure that they are delivered, they must have the customer's receipt and identity number to prevent the retailer from arbitraging the freight subsidy. ”

"Deliveries by companies can be contracted to local truck drivers or trucking companies, which is much cheaper than temporary car rentals. However, in order to improve the contracting procedures, the other party must have a guarantee and related property mortgage to ensure the safety of the goods and deliver them to the customer in a timely manner. ”

Tian Xiaoyu nodded: "It is estimated that it will take a week to prepare, and the promotional activities will not be launched until the beginning of next month." Hu Youmin said: "Don't rush into battle, make adequate preparations, otherwise you won't achieve the expected results." ”

The two communicated for a while, and Tian Xiaoyu went to plan the second wave of promotions. Hu Youmin also got up and walked towards Luo Juan's office to see how the market research of the battery was doing?

Seeing Hu Youmin come in, Luo Juan smiled and said, "I was about to look for you." Hu Youmin sat down on the sofa: "Don't say it yet, let me guess." She looked at him with interest: "Want to be Hu Banxian?" He pretended to say: "Is the battery market research out?"

She shook her head and said, "No, that's pretty much done, but I still have to sort it out." Hu Youmin rubbed his temples: "Did the orchestra pit come to see you?" She still shook her head: "He won't have a holiday until a few days." He continued to guess: "Discovered talent?"

Luo Juan chuckled: "Count you right, the engineer of the technical department of Jiangning Shuangfei Battery Company is called Chen Juncai, this is his information." Hu Youmin took the information: "Yo, I am still a master's student, a native of Xiangbei, and I have been working for three years." Why didn't he do it at Shuangfei?"

According to his own words, his research results on improving the liquid ratio of rechargeable lithium polymer batteries were seized by the manager of the technical department, and he resigned in a fit of anger. ”

"Isn't the most advanced thing now lithium-ion batteries?

"I didn't ask him about this, do you want him to talk to you in person?"

"Well, you arrange it and do a thorough and comprehensive investigation of him at the same time. ”

"Arrange it after the Spring Festival, I'll inform him first. ”

When he came out of Luo Juan's office, he met Director Li of the community, and Hu Youmin gave him a cigarette: "Leader, have you come to inspect the work?" Director Li often comes to inform some community workers, and Hu Youmin is very familiar with him.

Director Li took the cigarette: "Come and count how many league members and party members there are in your company, if there are many people, you must establish a league branch and a party branch." ”

He smiled and said: "There may be a few members of the league, but it is estimated that there are not many party members, I will ask the personnel department to count them, and you can come to my office and sit down first." Then he went to Luo Juan's door and asked her to count them.

Back in the office, he poured tea for Director Li: "Private enterprises should also establish leagues and party organizations?" Director Li took the teacup: "There are no hard requirements, if there are many leagues and party members, it is only good for the development of your company to establish leagues and party organizations, and you are a party member?"

Hu Youmin said with a smile: "I also want the party organization to get closer, but I can't find the door." Director Li put down the teacup: "I think you are good, you fully meet the conditions for joining the party, if you want to join the party, I will be your introduction to the party." ”

Hearing him say this, Hu Youmin was a little moved: "Okay, it's okay, I'll trouble Director Li." He also smiled and said, "Then you can write an application for joining the party now, and I will report it to you today." ”

Walking to the desk, Hu Youmin began to write the party application, and Director Li guided him to write it. Not long after it was written, Luo Juan came in, and she handed a statistical table to Hu Youmin.

Unexpectedly, there were twenty-six members and five party members in the company. Luo Juan, Tian Xiaoyu, Li Tao, and two salesmen are party members, one is called Lei Shaoyuan, and the other is called Wang Zhigao.

Handing the form to Director Li, he glanced at it: "More than 3 people can establish a regiment and party organization, I have an application form here, you fill it out, and I will submit it to the sub-district office regiment and party committee for approval." ”

After sending Director Li away, Hu Youmin went to the furniture factory to take a look, and now the furniture factory is also in the peak production period, and the orders are very full, and they need to work overtime. Listening to the cheerful roar of the machines in the factory, he felt very comfortable.

At the end of the month, many manufacturers of household appliances came to the door, hoping that Hu Youmin would be their provincial agent, including the Chuangmei TV agent represented by Mr. Jia.

After discussing with Tian Xiaoyu, Hu Youmin signed a first-line brand of Chuangmei TV, VCR, Jianghe refrigerator, air conditioner, and Jiamei small household appliances in several provinces.

After Mr. Jia learned about this, he dropped a few more teacups and scolded the employees below. But at the beginning of the month, Hu Youmin's second wave of promotions hit him even harder, making him lose his fighting spirit.

The marketing campaign of "high quality and low price, direct delivery to home" of Youmin Electric Appliance Sales has been an unprecedented success, setting off the sales of household appliances in Shonan Province*. The rapidly increasing market share has established Hu Youmin's dominant position in the home appliance sales industry in southern Hunan.

One morning, Tian Xiaoyu happily took a sales report, came to Hu Youmin's office, and said happily: "As of the end of December 98, the sales of Mekang electrical appliances have reached 30 million, and the sales of household appliances of other brands have exceeded 60 million!"

He was also very happy to hear it, put down the report and said: "You make a reward plan and hold a commendation meeting before the holiday." Juanzi is going back in a few days to get married, and you have to worry more about things in the company. ”