"The reason why these two agency games have become our masterpieces is because of the buyout for ten years, and we also aim for ten years of profitability when we operate. But this case is already known to most game developers around the world, who are reluctant to buy out, or the price is unusually high. What we sign now is a two-year or three-year agency, and it's not worth it. Xue Wenmin said.

"Your idea also makes sense, after all, there are very few games that can become masterpieces, but I think that if you don't do it, you won't do it, and if you do it, you can't mess around. It is good for our affiliate business to make game developers all over the world realize that we are the best affiliates. Hang Yu said.

"Since the chairman said so, I will make changes in the future. Xue Wenmin said.

After talking to Xue Wenmin, Hang Yu came to the development department again and asked Zhou Guangyue about the development progress of the new game.

The game Zombie Invasion has been in the works for more than a year, but it has not yet been completed because Zhou Guangyue is very demanding. Valkyrie's success put some pressure on him, and Zhou Guangyue didn't want the second game to be inferior to Valkyrie.

It's not finished, but it's ready to play.

"In addition to the art and music design, the most important thing is the gameplay. The gameplay of Valkyrie is already very good, and we also studied the more popular competitive games recently, and found a lot of problems. Zhou Guangyue said.

"Tell me about it. Hang Yu was interested.

"It's not difficult to design a new way to play, the key is reasonableness and playability, as well as the grasp of difficulty. The balance of data across classes requires a lot of calculations and tests, and playability is usually a test of creativity. We have enough design talent to guarantee rationality and playability. The level of difficulty is the best to grasp, but also the most difficult to grasp. Zhou Guangyue said.

"What do you say?" asked Hang Yu.

"We have done user research and found that game users can be divided into three types: junior and senior students, college youth, and working age groups. The operation ability of the junior and senior students is often relatively good, and they can't play too complicated games, so they often curse. College youth have strong operational ability, and have more time, like to study strategies, and like to challenge difficult gameplay. The working age group, especially users who play while working, prefer casual gameplay, or hang up and chat. Zhou Guangyue said.

"Well, it's not entirely accurate, but it's pretty much classified. Hang Yu said.

"To meet the needs of these three kinds of users, it is obviously more difficult, according to the consumption power of different users, the former individual consumption is less, but the group is large, the latter two tend to rational consumption, individual consumption is more, but the group is gradually smaller. In my opinion, three kinds of players form a pyramid structure, and if a game wants to become popular, it is best to get the love of three types of users. Zhou Guangyue analyzed.

Hang Yu nodded, like the game World of Tanks, although it is very profitable, but the audience is relatively small, why is F so popular, because it is very popular among three levels of game users.

"However, it is obviously more difficult to win the love of the three groups, and if the balance is not right, maybe the three will not be pleased. I've researched some of the new games that have failed in Korean operations recently, and a lot of them are due to this. So I think that instead of striving to please all sides, it is better to focus on one group. Zhou Guangyue said.

"What do you mean by that...... I think you have a good idea. Hang Yu thought for a while and felt that Zhou Guangyue's approach had merit, but he said: "Do you know, there is a very important word in our service concept. ”

Zhou Guangyue pricked up his ears, knowing that Hang Yu must have some revelations.

"Customer feedback can only be used as a reference, not as a golden rule, service is also a thing that needs to be innovated and assertive. Low-level service has no humanity at all, the mid-end service only knows how to tie up with customers, while high-level service allows customers to enjoy what they don't expect, and is to develop a new and popular service model. Hang Yu said.

"......" Zhou Guangyue couldn't react for a while.

"To put it bluntly, it's to set a new standard for service and improve the beep, you know. Hang Yu said.

"Roughly understood. Zhou Guangyue said.

"Let me tell you this, game production is a creative industry, similar to film and television dramas. And games, films, and television all serve the people, but a smart commercial director will not only think about how to please the audience before making a movie. Why are there labels such as martial arts, comedy, action, etc., among the directors, because they are all people who pioneer the era. For example, directors such as Jackie Chan, Stephen Chow, and Zhang Yimou all have their own beeps. It's the same when we make games, we have to have our own beep. Hang Yu said.

"I see, you mean don't delve too much into the user's preferences and focus more on creation. To create our own style of play, and one that users don't expect. Zhou Guangyue said.

"That's pretty much what it means, I'd rather see a work that is well-made and has a unique style than those fake games. Just like the "Shaolin Temple" back then, it is best to become the patriarch of the opening school. Hang Yu said.

"It's difficult, but we'll do our best. Zhou Guangyue has found a new purpose.

Then Hang Yu personally tried to play Zombie Invasion, this game is already very unique, and the gameplay is also innovative. The boss painting style that focuses on realism, and the characters are close to the Q version, plus the dark music style, forming a more novel sense of experience.

In terms of gameplay, this game inherits the points of Valkyrie and designs a new seal gameplay.

The sealing gameplay is that when fighting the zombie boss, the team players need to cooperate with each other, first the player's class attributes, and then the skill combination, before the boss is about to summon a bunch of little brothers or amplify moves, good cooperation is required to complete the seal.

If the seal fails, you will need to face an ultimate or a group of mini-bosses, which will deal a huge blow to the team. Different bosses require different classes and different sealing methods, which ensures the freshness of the gameplay.

Overall, the difficulty of this game is relatively high, especially the team cooperation requirements are high.

After Hang Yu played, he commented: "The overall design is very good, but the time to play the copy is too long." ”

Zhou Guangyue said: "This is also something that cannot be helped, high-precision design makes it very difficult to make a copy, if you don't extend the time, a copy will quickly get tired of playing." ”

Hang Yu said: "Sure enough, it is still necessary to focus on competition, and the current computer performance is not strong enough, and the game content is not allowed to be too large, and the upgrade game with small content is easy to get tired of." Only in competitive games can you find new fun in repetition. ”