Text Text_Chapter 219
Chapter 219
Chen Li and He Wan hadn't been in the office for a while, and Miao Jing and Liu Tongjiang took a few real estate projects, especially the marketing ideas of Qingquan Haoting that were about to be opened, and brought them to Chen Li for discussion.
He Wan hurriedly walked to the sofa opposite Chen Li's desk and sat down, and then let Miao Jing and them in.
At present, in Beijing, Shanghai and other places, the concept of Lou Wang has emerged, but it has not yet spread to the central provinces and cities, but today Jinyuan International took the adjacent plot of land in Qingquan Haoting at a price of 2.5 million yuan per mu, and the floor price reached 2,500 per square meter, which can be said to be the natural king of Lou in the commercial city.
Miao Jing and Liu Tongjiang participated in the marketing of the renaming event of Jinlan Garden, and naturally knew that this time the Louwang incident could be promoted as one of the marketing cores before the opening of Qingquan Haoting.
This is also the biggest adjustment to the previous program.
As long as all potential customers agree with the concept of the king of the building and the location, the high price of Qingquan Hao Ting will have a benchmark and a flute point, and it will be absolutely convincing.
Of course, Miao Jing still has great doubts about the housing price positioning in the Dongshan area, but Qingquan Haoting is their main battlefield this time, and their main energy will still be on the sales of Qingquan Haoting.
Adjust the new marketing ideas, Liu Tongjiang and Miao Jing They also have to contact various media and advertising companies to determine the schedule, negotiate quotations, and formulate plans, Chen Li asked them to strive for the opening of Qingquan Haoting within a week, Liu Tongjiang and Miao Jing They don't know how many hours they can sleep in total.
It was almost twelve o'clock, and Zheng Wenyuan's phone came in at a little time: "Chen Li, what kind of friendship do we have, you are hiding everything, and it is a little inauthentic." You give me such a short time, Wanbang headquarters has no time to study, and I don't have this authority, but the new Ruicheng project, I am still very interested, how about I invest in my own name, but you want to give me some discounts?"
"......" Chen Li was about to speak, when he saw Hu Guoming probe into the office area outside, opened the office door, and invited him in.
Zheng Wenyuan saw that Chen Li was silent, thinking that Chen Li would not let go, and said: "Okay, okay, okay, according to the estimate you said, I personally invested 20 million shares, but you have to promise me, if I persuade the group company to invest in the shares tomorrow, you have to sell the shares at this price......"
"Mr. Hu happens to be here with me, or Mr. Zheng, you have a hard trip and come to me for another cup of tea. Chen Li said.
"Okay, I'll go. "Some things are not negotiated, and Zheng Wenyuan can't sleep today.
Chen Li hung up the phone and called Zhou Bin and Qian Wanli to his office.
Qian Wanli walked in and saw that Hu Guoming was also there, and asked with a smile: "How is Lao Hu thinking about it? How much money is Dacheng Construction going to take out this time?"
"How much is Zheng Wenyuan going to come up with?" Hu Guoming was familiar with Chen Li and Qian Wanli, and asked slowly while smoking a cigarette.
"To be honest, I don't have big expectations for Wanbang, and it is difficult for Wanbang Group to make decisions in a short period of time," Chen Li threw a cigarette to Hu Guoming, Qian Wanli, and Zhou Bin, and said, "Zheng Wenyuan will personally invest 20 million yuan - but how to invest, I have to wait for him to come over and discuss." β
"Regardless of the sales of Qingquan Haoting, Dacheng Construction's funds in the Dashang Real Estate Investment Fund will not be withdrawn, in addition, Dacheng Construction can also draw out 100 million funds to directly inject capital into the Xinrui City project...... "Hu Guoming has cooperated with Xinchaorui Real Estate on several projects, and he also understands what the situation will be like after the construction of Shangdong New District is fully launched, and knows that after Chen Li's dinner, the valuation of Xinrui City Company cannot be considered high.
He Wan, Qian Wanli, and Zhou Bin saw that Hu Guoming had to invest an additional 100 million yuan this time, and immediately showed a relaxed smile.
Chen Li joked and said: "Although Dacheng Construction does not seem to be as dazzling as our development companies, its roots are not ordinary. β
"Others don't know, you kid don't know? Once the construction of Xinrui City starts, how much money will Dacheng have to advance into it after the entire operation cycle? If I don't leave some old capital, how can I pay wages to workers!" Hu Guoming said this, in fact, he has his own abacus, he invested an additional 100 million, the main purpose is also to ensure that the construction of the super market of Xinrui City, Dacheng Construction can contract the past.
Chen Li knocked on the table and groaned: "Mr. Hu is optimistic about the project of Xinrui City, and I absolutely welcome it, but in the past two years, Dacheng Construction has supported Xinchaorui and Jinyuan International, and everyone can not be regarded as outsiders along the way." Has Mr. Hu ever thought about taking this 100 million yuan and directly investing in Xinchaorui Real Estate?"
"......" Hu Guoming was slightly stunned and asked, "How do you count?"
"Xinchaorui Real Estate is estimated at 1 billion, and I will transfer 10% of Xinchaorui's shares to Dacheng Construction from my personal name, Mr. Hu, what do you think?" Chen Li looked at Hu Guoming's eyes and asked.
"Okay," Hu Guoming hesitated for a few seconds, patted his thigh, stood up excitedly and said, "Okay, as long as you want, I dare to buy it." In that case, I am also a shareholder of Xinchaorui, and if there is anything in the future, you kid will no longer hide it from me......"
"It's hard to say," Qian Wanli shrugged, not forgetting to hit Hu Guoming's enthusiasm at this time, "I hold 20% of the equity of Xinchaorui, and this kid didn't confide in me the overall plan of the Xinrui City project beforehand......"
"Whether it is Fang Yixin or Zhang Hongqing, they are very close to Xinchaorui and Jinyuan International, I won't hide it from you this time, how can Fang Yixin take the initiative to promote the whole of 1,300 acres of land at the southern foot of Xiushi Mountain to be auctioned? Think about it, if the 1,300 acres of land are demolished and fragmented, as long as Fang Yixin grabs a piece of land from it and hoards it, the Xinrui City project will never be able to surface. At this time, Chen Li also bluntly told his calculations for most of the past six months.
"You, you, forget it, you don't care," Qian Wanli laughed, picked up the Xinrui City project book he had just seen, handed it to Hu Guoming, and said, "How long have you seen this kid planning behind the scenes?"
After taking the pressure on the project, which looked almost two hundred pages thick, Hu Guoming confirmed that Chen Li had been waiting for this opportunity all along.
Zhou Bin's mind was not on the construction plan of Xinrui City, he was just thinking about Chen Li this time, which could be regarded as directly cashing out 100 million, and wondering whether to encourage Chen Li to change to a luxury car.
"I don't expect Wanbang to be involved, then Zheng Wenyuan personally can't directly invest in the Xinrui City project, which will conflict with his position in Wanbang," Chen Li said to Qian Wanli, He Wan, and Zhou Bin, "I transferred part of the equity of Xinchaorui Real Estate to Dacheng Construction this time, and I have some funds in my hand, but now you have all seen the general construction of Xinrui City, and there are a large number of branch projects that need to be cooperated with Xinchaorui Commerce. If Mr. Hu is interested, he can also participate - inject 100 million yuan into Xinchaorui Business. The current estimate of Xinchaorui Business, we will calculate it according to 100 million, what do you think?"
Half a year ago, Zhou Dahai and Zhou Bin transferred 20% of the equity of Xinchaorui Business to Jinyuan International for a price of 5 million, and the estimate of Xinchaorui Business at that time was 40 million - now Chen Li raised the estimate of Xinchaorui Business to 100 million and then injected capital, which is equivalent to Zhou Bin's shares in their hands, and it has increased by one and a half times in half a year.
Although Zhou Bin and his father's shares in Xinchaorui Business will be directly diluted by half this time, in less than two years, the initial investment of them has not only doubled, but the valuation of the remaining shares has directly increased to more than 30 million......
"What are you talking about, so happy?" Zheng Wenyuan pushed the door in at this time.
Chen Lixian handed Zheng Wenyuan the general plan for the construction of Xinrui City, and asked him to have an overall concept of Xinrui City first, but he said that he hoped that Zheng Wenyuan would invest in Xinchaorui Business in his personal name.
Half an hour passed after reading the thick general case, although this was not what Zheng Wenyuan expected, but it was quite tempting to have to bear it, and asked Hu Guoming: "Mr. Hu, do you want to join the commercial company?"
"I'll invest another 20 million to come in, and the old book is about to be hollowed out by Chen Li. Hu Guoming said.
Although he wants to invest 20 million yuan directly in Xinchaorui Real Estate, Chen Li was able to open 10% of the equity space in Xinchaorui Real Estate before, which is already a friendly price for working together in the past two years.
also because Zheng Wenyuan had no cooperation with Xinchaorui Real Estate before, and the relationship between Chen Li and Zheng Wenyuan was still on the surface, so Zheng Wenyuan could only participate in Xinchaorui Business.
......Zheng Wenyuan also had his other plans, nodded and agreed, injected capital into Xinchaorui Business in his personal name, holding 10% of the shares, counting Hu Guoming's share, and Jinyuan International will continue to inject an additional 20 million to ensure that 20% of the equity of Xinchaorui Business will not be diluted, Chen Li only needs to inject 40 million into Xinchaorui Business in the later period, and the shares in his personal name will increase to 32%.
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The next day, Gao Junmeng rushed to Fang Yixin to Fang Long Real Estate, and as soon as he walked into Fang Yixin's office, Fang Yixin smiled excitedly and said: "Old Gao, have you heard, that kid Chen Li is going completely crazy this time." β
"What's the situation?" Gao Junmeng sat opposite Fang Yixin and asked suspiciously, I don't know what new situation happened on Xinchaorui's side just after the night.
"Last night, Xinchaorui convened a meeting of the directors of all stores and marketing companies to sell the houses of Jinlan Phase III, Guobang Flower Garden, and Qingquan Haoting, and was ambitious to return 600 million yuan. Isn't it possible to say that at this juncture when the funds are urgently needed, Chen Li's kid didn't want to cut prices to stimulate the consumption psychology of customers, so he raised the prices of all three real estate projects. Especially in the first phase of Guobang Huayuan, the price was directly raised to two thousand and one square meters, do you say this kid is crazy about money?" Fang Yixin was a little proud, he was installed in Xinchaorui, and he could spread the trends of Xinchaorui real estate brokerage company and marketing company to his ears almost at any time.
Gao Junmeng took a sip of the tea sent by the secretary, and then said slowly: "Qian Wanli took the land at an average price of 2.5 million yuan in the area adjacent to Qingquan Haoting, and today's media began to report on this matter, I believe that Xinchaorui will also take this bit of hype, the price is set at four thousand eight, or even five thousand, which can still be reluctantly acceptable, but it is only reluctantly, but if you want to sell it out in three months, it is absolutely impossible!"
Although Gao Junmeng did not have the opportunity to enter the interior of Qingquan Hao Court to take a peek, he believed that opening at such a high property price would discourage many potential customers.
Fang Yixin nodded and said: "Yes, especially Guobang Huayuan, it can't be sold for 811 square meters at the beginning of the year, Chen Li's grandson took over, adjusted the price twice in a row, and directly increased by one and a half times, if it can be sold, then it is called evil." I estimate that they know very well in their hearts that it is impossible to return 600 million yuan for selling houses within three months, so they simply raise the house prices in an all-round way so that they can borrow enough money from the bank to solve the problem of land payment......"
Fang Yixin also calculated that Chen Lizhen wanted to swallow this piece of land, either take a loan from the bank, or sell all the houses hoarded by Xinchaorui and Jinyuan International in the short term, so as to return enough funds to pay for the land.
He was still thinking last night that if Xinchaorui was engaged in a big price reduction promotion, how could he make a stumbling block here, who would have thought that after a night, it would be the news of Xinchaorui's comprehensive price increase.
Fang Yixin didn't know about Chen Li's meeting with Lin Hanxiu, the secretary of the new municipal party committee, last night, and the only possibility he could think of at this time was that Xinchaorui would raise the house price in an all-round way, so as to increase the appraised value of the remaining assets in his hand, so that he could borrow enough land money from the bank.
If the new tide dares to play like this, then they don't need to make any small moves for the time being, and they can even see themselves playing to death!
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Chen Li slept late last night, but got up early in the morning and rushed to the Shangdong New Area Management Committee to see Zhang Haoran.
Xinchaorui ate all the plots at the southern foot of Xiushi Mountain to make a super plate, Zhang Haoran must have known about it, but about the contact with Lin Hanxiu and Xiang Jingyi last night, Chen Li wanted to talk to Zhang Haoran in time.
In the morning, I rushed to Zhang Haoran's office, where Zhang Haoran was attending a meeting.
Seeing Chen Li coming, Zhang Haoran left the scene early, returned to the office, and talked to Chen Li.
"You kid really dare to do it. Zhang Haoran sat on the reception sofa with Chen Li, and now he thought of hearing the relevant news at noon yesterday, and he was still shocked, and he kept holding it back, so he didn't call Chen Litong......
"Fang Yixin and Chen Hongchang colluded together to package the remaining land at the southern foot of Xiushi Mountain as a whole, if I didn't make a move, wouldn't it be too much to live up to their kindness?" Chen Li put it in front of Zhang Haoran quickly, sat on the sofa with a big grin, and crossed Erlang's legs.
Seeing that he looked very relaxed, Zhang Haoran dispelled some of his worries, but still asked: "Is there a funding problem? This project is different from the past......
"Well, we are already trying to raise funds, and now come here, there are other events, report to Brother Haoran," Chen Li took a sip of tea, and told Zhang Haoran about the equity adjustment of Lin Hanxiu and Xinchaorui Real Estate and Xinchaorui Commercial that he saw yesterday.
"......" Zhang Haoran was shocked for a long time, and he didn't know what to say, but he didn't expect Lin Hanxiu to be more vigorous than Luo Rongmin, and he would pull Nanhua Group into the bureau without saying a word, and he would start the comprehensive construction of Shangdong New Area at any time.
However, thinking about it seriously, Zhang Haoran also felt normal, with Lin Hanxiu's status at this time, it was not comparable to Luo Rongmin, Lin Hanxiu was going to take over the position of governor and secretary of the provincial party committee in the future, how could he be slow to promote the work in his position as secretary of the Shangdu Municipal Party Committee, and the resources he grasped in his hands were indeed not comparable to Luo Rongmin.
After Chen Li and Zhang Haoran informed them of these things, they drove to the construction site of Dongshan Huafu Phase IV and the construction site of Guobang Huayuan Phase II to see the construction progress there.
The construction time of the second phase of Guobang was earlier than the fourth phase of Dongshan Huafu, but after the Spring Festival, because Luo Rongmin was suddenly transferred, the project was completely stalled, and it was delayed until May before resuming work, after two months of construction, the first batch of twelve six-story buildings were built to the top of the structure, and the next step was to start doing the faΓ§ade.
Phases 4 and 5 of Dongshan Huafu were slightly slower, but the 48 multi-storey buildings were built at about the same time.
Both sides almost need to apply for a pre-sale certificate.
Chen Li hadn't walked to the construction site of Guobang Phase II yet, and saw his eldest uncle Shen Xingbang and second uncle Shen Jianguo pointing in front from a distance.
Stepping on the dust that flew after the sun, Chen Li walked over and said, "The two uncles are quite leisurely, how can they come up to the construction site on a hot day?"
"It's Chen Li!" Looking back and seeing that it was Chen Li, Shen Xingbang threw the cigarette butt on the ground and stepped on it, his face was a little unnatural and said with a smile, "We were about to go to you." β
"What's the matter?" Chen Li asked.
"I can understand that Xinchaorui is doing a super market in Xiushi Mountain, and I need to return funds, but you are now going to raise the house price of the first phase of Guobang Huayuan to 2,000, what's going on, can this still be sold?" asked Shen Xingbang.
Chen Li said: "This is the sales strategy of Xinchao Rui Real Estate, anyway, regardless of whether the first phase of Guobang Huayuan can be sold or not, and what price it can be sold, Xinchao Rui Real Estate will pay the money to Guobang as scheduled." β
"That being said, but the first phase of the house is raised to 2,000, and the second phase is bound to not be opened at a price lower than this, and the second phase of Guobang plans to open next month - the sales of the first phase of the house are not directly related to Guobang, but if you continue to mess around like this, the second phase will not be sold, and the payment will not be successfully recovered, and Guobang will not be in crisis again?" Shen Jianguo's expression and tone were tactful, and the content of his words still meant something.
"When you suddenly raised the house price, didn't you think about selling the house, but mortgaged the house to the bank for a loan?" asked Shen Jianguo sideways.
Chen Li smiled in his heart, he didn't expect that the eldest uncle and the second uncle were used to being out of the way, and he also thought of Xinchaorui in this regard, and said: "There are some things, it is not convenient for me to say now, if my uncle believes me, I can only say that there should be no problems in the future." β
"The current scale of Xinchaorui, if you play a game of two or three hundred million, the problem will not be big, but if you take such a large piece of land at the southern foot of Xiushi Mountain, the land price alone will cost seven or eight billion, plus the follow-up construction, you have to borrow from the bank, how can you hold on?" Shen Xingbang said.
Chen Li said: "In this way, the eldest uncle and the second uncle are still not optimistic about the development of Xinchaorui, or are they worried that Xinchaorui will drag down the state and will make the country fall into a crisis at the beginning of the year?"
The two brothers, Shen Xingbang and Shen Jianguo, did not speak this time, which can be regarded as acquiescence.
Chen Li won't explain too much to his eldest and second uncles now, and he is annoyed to look at them, so he said directly: "Since you have this level of worry, I don't have any good way to get rid of your heart disease." In this way, if you are really worried, I can continue to persuade Mr. He to buy the equity in your hands, and the price can be doubled on the basis of the last time - two uncles to think about it?"
didn't expect Chen Li to give such an answer, Shen Xingbang and Shen Jianguo looked at each other.
Shen Jianguo took out a cigarette and said, "It's not that my uncle doesn't believe you, but the situation in Shangdong really can't be too optimistic, and we are looking for you to discuss a more appropriate way?"
"At present, it seems that there is no good way, to increase the house price of the first phase of Guobang Huayuan to 2,000, as well as the housing prices of the second phase of Guobang Huayuan and the fourth phase of Huafu, will only be high and not low - at this time, you either trust Xinchao Rui and me, put your heart in your stomach, or transfer the equity to reduce the risk you bear, I and Xinchao Rui will bear it!" Chen Li did not light a cigarette, but raised his hand to look at his watch and said: " I still have something to do, you think about it and call me, you can sign the share transfer agreement at any time, no matter how many shares you sell this time, I can persuade Mr. He to take over. β
Xinchaorui has reached the critical point of life and death in the eyes of outsiders, and even Zhou Dahai, an outsider, is trying his best to find a way to help them get through the difficulties, but he didn't expect that the two uncles were still calculating the little soup and water in the bowl in front of him at this time, and Chen Li really didn't want to say anything more to them.
Chen Li turned around and left, walked towards Hui Teng on the side of the road, heard his second uncle Shen Jianguo calling him from behind, turned around and smiled, added a handful of oil and said: "You still have to make a decision quickly, while Xinchaorui still has tens of millions in his hand now, this money will be spent in two days, and if you want to transfer it, you may not have the money to buy it......"
Watching Chen Li get into the car and leave, the two brothers of the Shen family stood there for a long time without coming back to their senses......
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