Chapter 129

The fundraising of the Dashang Real Estate Investment Fund involves a notorious real estate project that needs to be restarted and is not favored by the market, which is far from being easy compared to the previous promotion of shops and commercial housing.

Throughout August, the second phase of Jinlan Flower Garden, the price increase of shops on Guanlan Street, and the demolition of Jiangxiu Street, the dormitory area of the National Cotton Factory and Gaopu Village were all demolished in advance, which can be said to be preparing for fundraising.

The first promotion meeting, under the planning of Liu Tongjiang and them, was arranged in the headquarters of Xinchaorui Real Estate that had just been renovated.

With the bottom of the last promotion meeting, Liu Tongjiang, Miao Jing, Feng Xin and others, accompanied by Zhou Dahai, visited and sent invitations one by one, and finally invited this group of unprofitable guys to come out, and with the influence of the previous two times, the scale is much larger than the last time.

Although most people are a little unclear about the real estate investment fund briefly described in the invitation letter, this time they are all aiming for such an impactful gimmick as "real estate project investment".

After being warmly entertained by Qian Wanli and Zhou Zhengrong in Shangdu last time, they saw what it means to be a real "rich man".

The guests got off the bus at the headquarters of Xinchaorui Real Estate, and two sightseeing buses were also prepared here to carry everyone from Zhongxiu Road, and then through the campus of Zhongda University, out of the north gate, from the Xueyuan Road between Zhongda and Caida to the west, around to the Hudong Landscape Avenue, to take in the lake and mountains after the renovation of Yanming Lake, and then enter Guanlan Commercial Street......

By the end of August, the renovation of Guanlan Commercial Street and Zhongda Pioneer Park had been completed, and the investment promotion work of Wang Xiaojing, Zhou Bin and others had also been fruitful, and the opening rate of shops in the commercial street had exceeded 50% at this time.

There are not many residents nearby, even if it is the first phase of Jinlan Garden, the occupancy rate is not too high, and many owners have not started to decorate, but the promotion meeting is specially selected in the opening season of the new academic year of CUHK and CUHK, Guanlan Street is bustling, full of students who have just started school, and it is very lively.

In addition to Xinchaorui Real Estate as the first enterprise to settle in, in addition to the renovation of the park, the Pioneer Park has also invested part of the funds to renovate part of the factory, so as to provide a more convenient and direct office environment for start-up small and medium-sized enterprises, and more than 10 start-ups have settled in successively.

All this is in front of us, and it is impossible for the coal bosses not to be full of confidence in Xinchaorui Real Estate Company.

"In August last year, there was no new trendy Rui real estate, except for the first phase of Jinlan Garden, there were still wasteland, dilapidated factories, and small factories and workshops were all over Yanming Lake, which was seriously polluted. After only one year, the original 'barren land', the 'wasteland' that investors can't avoid, has become a well-known 'nugget pool' in the commercial city, and Yanming Lake has been transformed into a landscape business card in the commercial city. The second phase of Jinlan Flower Garden and Guanlan Commercial Street are selling well, and the Guanlan Pioneer Park of Zhongda is a key support project that both provinces and cities are concerned about. The demolition of Gaopu Village and the dormitory area of the National Cotton Factory has been completed, and the third phase of Jinlan Flower Garden will start construction as soon as next month. Xinchaorui Real Estate, from scratch, has been sitting on the three major branches of real estate brokerage, real estate development and real estate marketing in one year. Nearly 100 branches of our real estate brokerage company are located in the whole city, forming the most comprehensive real estate agency network, and the first phase of the 'Dongshan Huaju' community built by the real estate development company in Dongshan Town has been handed over as the demolition and resettlement area of Gaopu Village and the dormitory of the National Cotton Factory, and real estate marketing is the dominant business of our company. The great changes in Yanming Lake University Town in the past year can be proudly said to be the credit of the operation and planning of our company's real estate marketing department. Just two months ago, there were still many people who doubted its commercial value, but today, internationally renowned catering companies such as KFC and Left Bank Coffee have also completed the renovation during the summer vacation with the efforts of our colleagues in the commercial company, and today they are officially opened......"

Gao Can on Guanlan Pedestrian Street talked while walking.

When the planning of Guanlan Commercial Street took shape, Chen Li set a relatively high threshold for the merchants of the commercial street to settle in to ensure that they can have high rental returns in the future.

Even the narrow land after the demolition of Jiangxiu Street will focus on the construction of a large and deep green landscape belt in the later stage to ensure the quality and value of the Pioneer Park, Guanlan Commercial Street and the upcoming Jinlan Phase III, rather than rushing to build a batch of shops to set up tens of millions of funds back.

Although it is a little strange for such a large group of people to walk on the street, Zhou Dahai, who is also deeply involved in the organization of activities many times, is also excited to hear that the shops with a thriving flow of people on the street are their own industries, and the bosses are also happy to have a happy face.

At the end of the on-site visit, everyone returned to the large conference room of Xinchaorui Real Estate, and Qian Wanli gave an opening speech to introduce the impact of national policies on the real estate industry in recent years, as well as the situation of the real estate industry in the commercial city:

"In the second half of 1998, the State Council carried out the monetization and restructuring of housing distribution, gradually stopped the distribution of housing in kind, gradually implemented the monetization of housing distribution, and established and improved a multi-level urban housing supply system based on affordable housing, which can be said to be a rare historical opportunity for the development of the domestic real estate industry. At that time, domestic real estate investment increased by 137% year-on-year, and by last year, this proportion had increased to 215%, and when it comes to housing prices, none of you here have experienced it deeply. Last year, the first phase of Jinlan Garden was sold for 1,400 yuan per square meter, and it was necessary to give another discount to sell three or five sets, but by this time, I heard that there were already several people here, who bought the end of the first phase in March and April, and had already sold it at a price of 2,005 last month. In the past few years, the average price of real estate has been ......increasing at a rate of 8-10%.

Although Qingquan Coal Circle has been looking for new investment opportunities, there are not many people who really have a deep understanding of the real estate industry, so they also need Qian Wanli to show up to warm up.

At the end of Qian Wanli's speech, the coal bosses in the audience were still unsatisfied, but when they really distributed the materials of Zhongjing Haoting and Dashang Real Estate to everyone, they immediately showed doubts and even impatience.

Although Chen Li and the others prepared a lot for this roadshow, and they had deliberately not disclosed the materials related to Zhongjing Haoting before, the Zhongjinghao Court incident had a great impact, and they couldn't hide it from Qingquan, which is only separated by a Shangjiang River.

Even Zhou Dahai came to Shangdu to see Chen Li after knowing about this incident, and learned about the relevant details of Zhongjing Haoting in advance.

After all, in addition to his own investment, he will bear a lot of risks, once the project fails, he will have to completely build the contacts he has accumulated in the Qingquan coal circle over the years.

At this time, Chen Li tidied up his shirt and walked on stage, without waiting for him to speak, someone in the audience said:

"Mr. Chen, this 'Zhongjing Haoting' is somewhat unreliable. I heard that the 'small villa' in the second phase of Jinlan Garden is good, I think you should take a few more houses out and give a preferential price, so many of us, we can help you liquidate today." ”

Immediately caused a response.

Chen Li said with a smile: "The house price of Jinlan Flower Garden, last month, the average price of ordinary houses mentioned 2,008, and the average price of lakeview houses mentioned 3,005, but it has not mentioned the point that I recognize. It's just that the housing prices launched before are too low, and we can't increase the housing prices all at once, so we can only exchange time for space, and only launch a small number of houses in each batch, and strive to stabilize the housing prices on both sides of Guanlan Street at about 3,000 by the end of the year. Therefore, if people ask me for more houses and better prices, I can't get them. Of course, Jinlan Garden is no longer a good investment opportunity for everyone. And good investment opportunities usually appear when most people think of it as a mess, such as last year's Jinlan Garden, or the Zhongjing Grand Garden, which we will talk about next......"

Everyone laughed when they heard Chen Li's words, no matter what, for Chen Li, the "God of Wealth" who has an extraordinary family background and has brought everyone opportunities to make a fortune one after another, the people below have doubts about this business in their hearts, and they have to give face.

"Many people have heard of the situation of Zhongjing Haoting, so many real estate developers in the commercial capital dare not take over, and we have taken over Xinchaorui, and to eliminate the negative impact of the previous one, we plan to demolish and rebuild a high-quality community. The general trend of the real estate industry, Mr. Qian just talked about it, so I won't repeat it. Backed by the production campus of the University of Finance and Economics, and the nearby provincial and municipal government family building area, located in Jinshui District, Xinhua Road, which has been very mature, last year's house price was sold to 3,000 yuan per square meter, with an annual increase of 10%, this year's reasonable price should be 3,300 yuan, and in the second half of next year, Zhongjing Hao Ting will be redeveloped and constructed, and the house price should be 3,600. Such a house price can already guarantee that the whole project will not lose money, but if it is just such a result, I don't need to invite you to come. Because in my opinion, after the redevelopment of the Zhongjing Haoting plot, the house price I expected should be 4500, or even higher!"

Chen Li said this price, and there was already a lot of discussion in the audience, and they all felt that this price was a bit outrageous.

How much is the salary of workers in this year, how can there be such a high housing price in the commercial city next year?

"Mr. Chen, can you talk about the specific development plan of Zhongjing Haoting, will it also be like the greening transformation of Yanming Lake, and the city will also have a similar old city renovation plan for the surrounding areas of Zhongjing Haoting, which can help increase housing prices in the later stage?"

Chen Li said with a smile: "The specific development plan of Zhongjing Hao Ting is still a trade secret, and even if it is a new trendy employee, only the core members of the management team know the details. ”

"This kid is talking nonsense with his eyes open, and Lao Tzu doesn't know it now, but it's hard for him to stir people's hearts with this set of words. Qian Wanli sat between He Wan and Liu Tongjiang, and complained in a suppressed voice.

He Wan and Liu Tongjiang just smiled, but only He Wan knew in her heart that in order to achieve such a speech effect, Chen Li had been rehearsing for a long time in private, and he also listed all the questions that others might have, not only the language to deal with, but even the tone and actions were all considered in advance.

Success is never a simple thing, Chen Li seems to be lightweight at this time, but few people know how much he has paid behind his back.

Chen Li continued: "You may think that the project of Zhongjing Garden is a mess, but a year ago, Jinlan Garden was not a mess in front of others? A year ago, Jinlan Garden was 1,400 yuan and still had a discount, who would have thought that a year later, under the operation of Xinchaorui, the house price would be directly doubled? At this time, everyone will think, since it is such a good and confident project, why did Xinchaorui and Jinyuan International not build commercial houses first, and finally sell them to everyone? The establishment of this investment fund is definitely not to bring everyone over to help clean up the mess. As Mr. Qian just mentioned, the reform of housing distribution monetization is a transitional period from 98 to 02, and the increase in housing prices will be relatively moderate, but by 03 is the deadline, all the housing demand of large and medium-sized countries in China will be pushed to the market, and the commercial housing market will have a blowout development on the existing basis. This is a big opportunity that can't be grasped and everyone will regret it for half a lifetime. Whether it is Xinchaorui Real Estate or Jinyuan International, the strength is still limited at this time, and if you want to seize more opportunities before the blowout, you need to concentrate more external resources to operate the project, rather than staring at the one-third of an acre of land in front of you. Xinchaorui Real Estate, Jinyuan International, is currently considered to be a bit of a scale, but its own capital is only three or four billion, if you don't build a bigger platform, next year in the real estate industry blowout development, how big a project can be operated, how much profit can be obtained? This time, in addition to having a considerable return on investment in the future, this will also be a rare opportunity for you to participate in real estate development investment. In addition, today I am not without guarantee that you will take this risk. In this investment fund, Xinchaorui Real Estate and Jinyuan International will take out 25 million of the bottom funds to ensure that your investment has a guaranteed return of 10% per year......"

This is not the first time that Chen Li has thrown out such tempting conditions, and the guarantees of Guanlan Commercial Street a few months ago are still vivid. Although it is too early to give a ten-year lease contract given by Chen Li, no one will question Chen Li's guarantee now, but the model of real estate investment funds is still too novel, and there are no ready-made commercial houses and shops that can be seen and touched by the eyes, so everyone will inevitably have a lot of hesitation.

"I'll stop here, and next, Zhou Bin, the president of Xinchaorui Business, will tell you about Xinchaorui Business, the development process of the past year......" Chen Li had already seen Zhou Bin as if he had a nail on his buttocks, and he couldn't sit still for a long time, and motioned for him to come to the stage and continue to brainwash the rich people in Qingquan.

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