Chapter 263: Buy Audi
Small dealers have many shortcomings, not only in terms of funds, after all, many products already belong to the second or third level of agents. Even if some products are regarded as first-class agents, there are also regional restrictions, such as Brocade now acts as an agent for several products, and the area authorized by the manufacturer is mainly in Shenyang. It's not that other provinces can't do it, it's that you have to have resources. For example, if the customer specifies to go from Brocade, then from the manufacturer's point of view, it must be supported, otherwise it will not be beneficial for anyone if the customer says, 'I won't buy your brand'.
If you want to make up for the shortcomings, you need to do a lot of work, not only at the customer level, but also the company's own development direction, so Lu Tao has been thinking about it.
The headquarters of Brocade is definitely going to move, as for the place of relocation, the early choice is Shudu, which sits on the land of abundance, and has been praised by outstanding people since ancient times, which is only one aspect. On the other hand, it is about the biopharmaceutical industry, and the Shu capital in the southwest region will develop very well in the future.
Of course, to say that other places, such as several large cities along the coast, are also good, but initially it is still intended to start from sales operations, coastal cities have been in contact with domestic and foreign equipment for a period of time, at this time to enter the competition is relatively larger, plus Lu Tao himself is a native of Qingshi, more familiar with the southwest region, some interpersonal relationship processing, in fact, each place has different characteristics. For example, in Guangdong Province, the business is to drink tea and clubs, while in the southwest, the tea house table is chosen.
In fact, there are many big and small things, and the scientific research service platform 'Taobao' has also developed impressively. Not only that, with the word-of-mouth fermentation in the process of using scientific research users in the province, the reagent brand operated by Lu Tao has also begun to radiate to the surrounding areas.
It's a good phenomenon and a very good momentum. But there will also be some problems, such as the transportation of chemical reagents, which makes Lu Tao feel a little headache.
It's good to say that as long as the customer orders the product, Liu Yanhongyong can send it directly, but once it is from other provinces, it is not so easy to get. For people engaged in scientific research, few people are willing to go to remote logistics points to pick up a few buckets of reagents at every turn, what they urgently need is convenience and speed, rather than spending their energy on these errands.
Therefore, Lu Tao made a decision, that is, to buy a car, in addition to equipping the company with special transport vehicles, he also really needs to buy a car. Needless to say, the scale used to be small, and there were not many cases of inviting guests to dinner, even if you want to go out, you can just take a taxi on the grounds that you can't drive after drinking. But now is different from the past, with the development and growth of Brocade, as a boss, the level of contact with people is gradually going up, and there are some occasions without a car, which is really not good and not very convenient.
After decades of reform and opening up, if you want to say that the biggest change for the Chinese people, I am afraid that the final landing point, that is, in the pursuit of material life, the popular expression is the attitude towards money.
is a human being, they all have a good face, Lu Tao is also a human being, and he will not be an exception. From the initial plan to buy a scooter to the current want to buy a slightly better car, it is normal for his mentality to change, and the purpose is still not to pretend, but for business.
Those who are engaged in scientific research may not think much of this aspect, but the soft and hard power of a company, if you want to say how to reflect it, there are really some things.
If you want to make money from customers, you have to cater to the psychology of others, small companies think you have no strength, can't look down, sometimes there are things that need to be purchased, you have to ask how many people there are in the company, how much taxes are paid every year, or the specific location of the company, the approximate size, the main agent brand, whether there are imports, big brands, etc., are to remind Lu Tao, no matter what, the façade still has to be installed.
Even if it is a small company, the impression conveyed to the customer must be very large and very powerful, not to mention that there are some conditions set in the government's procurement, after all, there is no government to encourage the government to procure the products of small and micro enterprises.
"Where to go, mysterious. Yan Chun, who was called out by Lu Tao, got into the taxi and said with a smile: "If I buy it, I will take the exam, and I still have to read books." ”
"Master, wherever there is a car seller, go there. Lu Tao said directly to the taxi driver.
"Buying a car?" Yan Chun's eyes widened, and then he reacted, "It's time to buy a car, or it is estimated that your customers will not want to do business with you when they see you." ”
With a delicate and clear mind, he guessed what Lu Tao was thinking at once, and of course, he was also very happy in his heart. My boyfriend called himself when he bought a car, which also shows that he values himself, and he may still want to buy one for himself.
"When I buy a car, I go to the 4S store now. The taxi driver is more knowledgeable, so I can't help but remind.
Lu Tao is not very familiar with the development process of automobile circulation: "Are there many 4S stores now?" asked with some doubts.
It's 2001 now, and a lot of things are different from later, so naturally I don't know much about them.
"That is, it only started last year, anyway, in Shenyang, there are more than a dozen 4S stores of all sizes. ”
"Then go to the 4S store. Lu Tao thought for a moment.
"Which one?" asked the taxi driver again.
Since he wants to buy a car, Lu Tao has basically thought about what brand he wants to buy, and said directly: "The master knows the address of Audi's 4S store?"
"Are you going to buy an Audi?" Yan Chun glanced at Lu Tao and asked.
"Why?
"I mean, isn't it too expensive?" Yan Chun shook his head and explained. Although she doesn't know much about car prices, she has heard people occasionally talk about some brands.
"Let's go to the Audi 4S store. Lu Tao smiled.
The taxi driver turned his head to look at the two of them, he was talented and beautiful, no matter how he looked at it, he felt that Lu Tao should be the second-generation playboy of a rich family, and he felt a little unpleasant, so he didn't speak.
There is a reason why Lu Tao chose Audi. You must know that for a long time, Audi, as an official car of the government, represents an identity in the eyes of the people. Judging from the CEOs of some companies he has contacted in his previous life, there are really not many people who buy Mercedes-Benz BMW Land Rover, and they are generally engaged in engineering, and the CEOs of companies with similar products made by Brocade generally drive Audi A6L, Volvo and other brands.