Chapter 149: Small Negotiations
There are some differences from large-scale business negotiations, and it is always easier for agents in a small area to negotiate with manufacturers, especially when manufacturers themselves are also looking for dealers to cooperate in this initial stage.
Even so, the manufacturer also has the manufacturer's considerations, it is impossible to say that you can agree just by virtue of your words, just as Lu Tao talked to Beckman before, in the end, people still did not agree, at most it is to give a simple authorization page, and when it is needed by direct customers, it will be shown to others, in order to show that they are not counterfeit goods.
"I've heard that you've been doing analysis and testing instruments here, and you haven't had much to do with sample preparation, right?" Xie Jiangcai looked at Lu Tao and smiled.
They now want to develop agents, but it is impossible to smash their own brand because of performance, they always have to understand clearly, do an investigation, and also need to weigh interests.
Lu Tao knew their concerns, and replied directly: "Analysis and testing is now our main direction, but Mr. Xie should also understand that scientific research is a process, and only the previous samples can be analyzed and tested after pretreatment, and now we are also looking for manufacturers in this area to cooperate, after all, if you simply do analysis and testing, there are only a few well-known manufacturer brands." “
Xie Jiangcai nodded, an experimental process is divided into many steps, and each step has different instruments and consumables, they just focus on pre-processing, and do not involve the later steps at all, which is also a reflection of the company's positioning and professionalism.
Technology is different from other things, to be able to focus on a piece, may feel that the business sector is relatively single, but in the industry can become a leader, when people mention a certain piece of products, all give you a thumbs up, then its development is still there. Unlike some companies, at the beginning of the very scattered and miscellaneous, always feel that everything has to be involved, in fact, pick up the sesame seeds and forget the watermelon, in the end the development is limited, mostly in a province to do business, if once out of the province, there is no competitiveness at all, let alone export foreign trade and the like.
"Manager Lu, we know the strength of your side, and as you just said, the front end of the analysis and test is the processing of the sample, which can be regarded as a fit. Although we have only been in the country for about a year, there are still requirements for the development of agents. Otherwise, everyone will be the same as other ordinary dealers, and all things will be done by our manufacturers, and they will wait for us to throw them a list, so there is no way to develop. ”
Xie Jiangcai said that it is also a practical situation, many dealers are like this, after getting the agency right in a region, what they think about is not how to promote, but waiting for direct customers to find manufacturers, and then the manufacturers will pass the list to them, and then the dealers will communicate and sell with direct customers.
His worries were very reasonable, and Lu Tao understood this after listening to it.
After thinking about it, he said directly: "Since I plan to be your agent, I will definitely set a sales volume a year, I just heard your sales staff say that the sales volume in South China is about 1.5 million a year, right?"
Xie Jiangcai frowned, and couldn't help but turn his head to look at Zhao Xue, this girl is just a little impatient, and she directly revealed the bottom for the sake of performance, it's not okay to do this at the exhibition.
"Zhao Xue's arrival in the company has not been long ago, and I may still not know much about it, but the sales in South China this year have exceeded 2 million, and in my opinion, there will definitely be a big increase next year. ”
"What does Mr. Xie mean?" Lu Tao didn't have too many ideas, even if it was 2 million, with his understanding of this brand, as long as it was a large area, there would be absolutely no problem. Don't look at the South China side of only 1.5 million, after all, it is a dealer, and it is impossible to be an agent of your company, maybe the main energy of people is not put on this at all.
"If Manager Lu is really interested, we can also sign an agreement, as for the sales volume, North China will definitely be stronger than South China, but we also have an estimate. Xie Jiangcai said slowly.
"How much does Mr. Xie think is more appropriate?" Lu Tao raised his eyebrows, anyway, no matter what, he must get this agency.
"3 million. Xie Jiangcai compared three fingers and said directly.
Lu Tao thought for a moment, and then asked, "Does it include the imperial capital?"
This point must be clearly understood, the imperial capital is the economic, political and cultural center of the country, there are many universities and research institutes, if you really want to promote this product, it must be the big one.
"The current situation of our company is like this, except for Qingshi, we have special sales personnel in charge of other municipalities. ”
Renjia is not a fool, he has thought of this a long time ago, and Xie Jiang said directly.
When Lu Tao heard this, he secretly said in his heart, it is still a bit difficult to tell the truth about 3 million in the northeast region alone, and now it is not as good as the scientific research situation in ten years, plus the unit price of IKB's own equipment is not high, to achieve a sales volume of 3 million, even if it is to give him the agency of three provinces, it is not so easy.
If the manufacturer agrees to give the agency, the consideration will only become performance growth, and the sales given by Xie Jiangcai are indeed determined according to a growth situation in South China.
Lu Tao thought for a moment and replied: "Except for the imperial capital, this sales are still a bit high. ”
Anyway, it is to open the skylight and say bright words, your manufacturer set me such a high amount, if it can't be completed, then there is no rebate, and you will earn less, even if he Lu Tao values your company, or according to the actual situation, it is impossible to say what the manufacturer says is what, and then it is to be an agent, the early stage is to make advance payment to press the goods, and the product is basically being updated year by year, if there is too much, it will take a lot of time to sell inventory.
There are back and forth before it is called negotiation, if it is just a unilateral decision, then it is not a negotiation, Xie Jiang smiled.
"How much does Manager Lu think is appropriate?"
Lu Tao said directly: "If the imperial capital is also included, I can guarantee sales of 4.5 million." Since you have eliminated the imperial capital, then according to the current development trend of our company, I can only give a conservative estimate of 2 million. ”
Xie Jiangcai frowned, 2 million is indeed a little less, and the overall scientific research of the three eastern provinces is weaker, but compared with several provinces in South China, the gap is not so big.
2.3 million, no matter how little, there is really nothing to talk about. Xie Jiangcai also wanted to come and gave a number.
"Deal, but I have one condition. ”