040: What to do after sale
With the unfolding of advertising posters for BYD, Geely Automobile, Great Wall Motor's direct sales and dealership stores, the figure of the "past-present-future" of the "Han" brand of Cosmos Company has begun to enter the attention of consumers.
These three car companies have no less than 1,000 first-class agents in the country, and there are more than 10,000 dealerships of various kinds. Compared with the promotion of video media, print media and other published media, the advertising of these three auto stores is more targeted.
To Zhao Tian's surprise, these three companies not only helped him advertise, but also set up a special 'Han' brand car information desk in each store, which was tantamount to helping him hire thousands of advertising personnel for free.
For this favor, Zhao Tian still understands it.
Although he gave free help to others at the beginning, he still had some benefits in the end.
Now the actions of these three companies have exceeded their original promises.
But this is also very good, at least when the time comes, your own company's customer service staff will be able to increase work efficiency.
Since it is only a publicity period for the time being, there are no pre-sale models, and there are no audio-visual media stream advertisements for the time being.
With the help of the three major car companies, the IP click traffic of the domestic website 'yuzhouqiche' on the first day was as high as 50,000, and the foreign-related website 'universe automobile' also had thousands of hits.
The number of APP downloads through Sao Code exceeded 10,000 on the first day, and the number of self-operated downloads was also as high as 10,000.
According to the old estimates, with the current promotion efforts, if the benign development continues, one month later, the number of hits on the website can exceed 5 million, and the number of APP promotion downloads can reach at least 1 million.
And now the universe itself does not promote large-scale advertising, and the target group is basically someone who has the intention to buy a car or wants to know.
That is, the target group is more targeted.
Relying only on these groups in need, I am afraid that the 100,000 new cars of the Cosmos Company will be able to digest it soon.
But these are all common assumptions, and there will always be discrepancies between actual sales and planning.
The exhibition hall of the Cosmos Automobile Experience Center, located next to the municipal administration of Huishi, has also been completed.
Regarding the location of this lot, it was also highly recommended by Vice Mayor Lei at the beginning.
Since moving to the current new district, the surrounding commercial development has been relatively rapid, and now a new commercial area has been basically formed.
These are also a good choice for the Cosmos Company.
The main purpose of opening this car experience center is to allow people who want to learn about space cars to visit and make an appointment for a test drive to truly experience the cars of space companies.
In addition, for various after-sales measures carried out at the same time as online sales, Lao Chang is also buried in planning.
Due to the current scale of funds of the Cosmos Company, it is impossible to lay a nationwide maintenance center and other follow-up services.
Regarding this point, Lao Chang expressed to Zhao Tian the idea that it was extremely difficult to solve.
However, he has a feasible solution to the question of how to get to the subscriber when the vehicle is sold later.
According to the previous model, a warehouse was rented in each location, and then the customer could pick up the car directly after the order was placed, but this method is certainly not suitable for the Cosmos Company at present.
After all, capital is a big problem, and the models sold this time are limited in quantity, which means that once the inventory in one place is sold, it will have to be transported and tossed again from other places, and the logistics cost will increase a lot.
The usual solution is to ship the goods according to the specified quantity or time.
In practice, if the total order quantity of a region reaches 20 units or the order time is more than 5 days, the goods will be shipped directly.
In this way, the transportation and logistics costs of each vehicle can be minimized.
And the personnel who handle the procedures for receiving goods has become a new problem.
Lao Chang reported these two problems to Zhao Tian at the same time.
The meaning is obvious, he wants Zhao Tian to contact the three major car companies and ask them for help.
After all, with any of the three car companies, sales points all over the country, such after-sales and receiving and storage problems can be easily solved.
But for Zhao Tian, this is a headache.
I wanted to ask these three car companies to help promote the new car, because of the previous agreement.
To put it bluntly, it is an exchange of interests.
But why should I ask for help now?
If you rely on friendship, you have to fade it once when you use it once.
Besides, the relationship between them is not yet a friendship.
This time, Lao Chang really gave him a big problem.
Regarding the fact that the universe company has clearly launched a new car, Li Fufu has long seen through everything.
Although when he received the propaganda message from Lao Chang at that time, his heart fluctuated a little. But after a recent analysis, it quickly calmed down.
He remembers that when he first produced and launched a new car, he personally traveled to at least 100 cities and counties, and at that time, whether it was a seller of electrical appliances or a large shopping mall owner, he personally looked for these people one by one and wanted them to act as his own car sellers.
Later, after stumbling to set up a sales network, the problem of after-sales maintenance has been pulling the investment and construction team day and night, and it took at least five years to straighten these out.
In recent years, a very important thing in the development of Geely Automobile is to erase the infamy carried in the early stage of development.
And the current space enterprises, although they are better than their original situation, are not much better.
For any industrial consumer group now, after-sales maintenance is a very important link.
Once it causes a bad impact in the market, it will take a long time to erase it.
Li Fufu is waiting for how the universe enterprise will make this move.
Li Fufu didn't think so much about the matter of the Universe Company. At the beginning, he got at least 20 engines from Zhao Tian, and in recent years, there has been a great sales breakthrough in both the improvement of new energy vehicles and traditional power models.
Even if a new car comes out this time, he doesn't worry too much, after all, their main project is still new energy vehicles.
Among the three, the most worried Great Wall Motors, Wei Junjun has already begun to prepare the four high-end SUVs provided by Zhao Tian.
After all, from the point of view of price and model, this time's 'past-present-future' model is really in great conflict with its own products. Whether it's the price, the model, or the market positioning, it's purely about doing things.
This is also the reason why he is ready to get on the high-end SUV in advance.
But there have been H8 and H9 painful lessons before, and he is a little uncertain about the market of high-end SUVs in China.