In 2007, the Tianchao automobile market maintained a rapid growth trend, with 8.79 million vehicles sold from January to December, an increase of 21.84%

Second only to the U.S. market.

Walking on the streets, you can feel the changes in the Celestial Empire car, which used to be the main models of the Celestial Empire Road, which were cars, trucks, and buses.

Now, the road has taken on a dazzling and colorful new look. It's everywhere on the road: sedans, MPVs, SUVs, and so on, it's hard to define what kind of car it should be.

While the Tianchao automobile market is rising, the segment of luxury models has also woken up to a blowout.

The traditional Big Three ABB sales are gratifying, and Audi has broken through the 100,000 annual sales mark.

Then came the Cadillac and Jaguar Land Rover.

Although Jaguar Land Rover's sales in the past 2007 were less than 10,000 units, which is not enough to pose a threat.

However, Audi, BMW, and Mercedes-Benz are all companies that have seen the influence of the Radiance Group on the Internet of the Celestial Empire, and naturally attach great importance to the acquisition of Jaguar Land Rover by Radiance Automobile.

But attention is valued, and it still has to be very indifferent to the outside world.

Audi Celestial Empire's official Weibo: I am very happy to see the rapid development of Celestial Empire enterprises and begin to go out. It is a pity to see the century-old brand Jaguar Land Rover fall to today's status, whether it is reborn or degenerate, we will wait and see!

The decent reply did not attract too much attention.

BMW Tianchao's official Weibo: As a former member of the BMW Group, Land Rover Zaiyi Dongjia, we express our feelings about this. BMW will continue to provide high-tech luxury products to Celestial Empire consumers and live up to their expectations.

This Weibo obviously has the feeling of rubbing hot spots, and by the way, let everyone know: Oh, it turns out that Land Rover used to be BMW's abandoned son.

Mercedes-Benz Celestial Empire's Weibo is more intriguing: not every company can operate a luxury brand, not the success of the past means that it will be able to succeed in the future, Mercedes-Benz is not afraid of any challenges.

As Mercedes-Benz with the worst sales in the ABB portfolio, Jaguar Land Rover was acquired by Guanghui Motors, and it is possible to localize, and the first threat is Mercedes-Benz's position.

Korn Ferry Group is a very special existence in the Celestial Empire, and Jaguar Land Rover's products themselves are not bad.

In the eyes of many people, Jaguar is even a more luxurious brand than Audi, BMW, and Mercedes, and Land Rover is also the king of off-road vehicles.

What will happen after the combination of these two brands and the Radiant Group, the team of Mercedes-Benz Celestial Empire is really a little reluctant to think about it.

Although the Celestial Empire market is growing rapidly, the luxury car market is still far from being as hot as it was a decade later.

With one more competitor, there is a risk that there will be less meat in your bowl.

At the same time, Jaguar Land Rover's official Weibo also sent out its own message: the acquisition of Jaguar Land Rover by Guanghui Automobile is only a change in equity, and will not affect Jaguar Land Rover's existing services.

Strictly speaking, there is nothing wrong with this statement, and it may be that the people at Jaguar Land Rover Celestial Empire are also thinking about stabilizing customers.

Because there is a voice on the Internet that after Guanghui Automobile acquired Jaguar Land Rover, Jaguar Land Rover will become a domestic car, are you willing to spend hundreds of thousands or even millions to buy a domestic car?

There is no doubt that there must be trolls from companies such as Audi, BMW, and Mercedes-Benz doing something in it, and there is nothing wrong with the statement issued by Jaguar Land Rover Celestial Empire in order to calm this voice.

The fault is that your big boss is right next to you, so you don't communicate?

With the current position of the Radiance Group in the Celestial Empire, all automobile companies will inevitably have to deal with him.

Not to mention the advertisements on Guanghui Weibo, Tudou and the school intranet, Autohome, the leader of the automobile professional website, is an insurmountable mountain in all car promotion.

Whether it is Volkswagen, GM, Ford, Toyota, Honda, Nissan, or independent brand companies, there is no one who does not do any advertising on Autohome.

Jaguar Land Rover is no exception.

Since you both advertise on websites such as Autohome, it is impossible not to have the contact information of the other party.

At least the contact information of the head of the marketing department of Autohome, Jaguar Land Rover has.

If they really want to connect with Jiang Hui, it's actually very simple.

However, the personnel at all levels of the Jaguar Land Rover Tianchao Branch have never taken the initiative to contact Jiang Hui to report.

Do you really think that the acquisition of Jaguar Land Rover by Radiance Auto is really just a change in equity?

Fly until your position is taken away, and then realize it?

Don't look at Jiang Hui is usually very talkative, but when it comes to the strategic layout of the enterprise, no one wants to be easily swayed, sooner or later, the people of Jaguar Land Rover Tianchao Branch will have to be sorted out, and let them work completely according to Jiang Hui's ideas.

"Lao Wang, how is it, how is the recent development of Wangjiang Automobile?"

In the Guanghui Building, Jiang Hui called Wang Zhenguo to his office.

"We have been expanding as planned, and we now have 43 4S stores, including a Jaguar Land Rover store that opened just last month," said Wang.

After receiving further capital injection from Guanghui Group, Wangjiang Automobile Sales Co., Ltd. is already a holding subsidiary of Guanghui Group, and Guanghui Group directly and indirectly holds more than 80% of Wangjiang Automobile's shares.

However, Jiang Hui still gave the company to Wang Zhenguo, the second shareholder, to be responsible.

"How is Jaguar Land Rover selling in China now," Jiang Hui asked.

If you want to understand whether a model is good or not, the 4S store is the clearest, after all, they are the people who are really in the front line of sales.

"Jaguar is still relatively bad at present, and the Celestial Empire market can't sell 2,000 units a year. However, Land Rover's sales situation is quite good now, and the sales volume in the last quarter of '07 has tripled year-on-year," said Wang Zhenguo.

"Jaguar's popularity is still too low, the British can make the world's most luxurious Rolls-Royce, and their Jaguar Land Rover is not bad, especially Jaguar, the aristocratic atmosphere is strong, but the publicity is too poor," Jiang Hui said.

"Indeed, those Brits, who don't understand the style of the Celestial Empire market at all, always use the British set to promote Jaguar Land Rover, so it's no wonder that the popularity is so low," Wang Zhenguo said.

The Celestial Empire's consumers are the most fickle in the world, and the Celestial Empire has a vast territory, and the characteristics of each province are different.

As a descendant of the empire on which the sun never sets, the current British still have a high-minded attitude, where is the attitude that people engaged in marketing should have?

"I want to transfer a group of people from Wangjiang Automobile to the Jaguar Land Rover Tianchao Branch, what do you suggest?" Jiang Hui asked.

(End of chapter)