For a product, good quality is good to sell, which seems to be an ideal state.

Especially in the automobile market of the Celestial Empire, although it cannot be said that what cars sell well has nothing to do with quality or anything, but this relationship is so weak that no one believes it.

It's like the 10,000-year-old god car Santana and Jetta, which sell so well, is it really because the car is good?

If it's really that good, why haven't you seen Americans, islanders or Koreans buy so wildly?

Speaking of luxury brands, Audi is far ahead of the curve, leaving Mercedes-Benz and BMW behind.

But out of the Celestial Empire, Mercedes-Benz and BMW are not willing to be compared with Audi at all.

So why is that?

In Jiang Hui's view, it is essentially caused by the difference in marketing level and consumer maturity.

The maturity of consumers is not something that Jiang Hui or Guanghui Automobile can simply change, but the marketing level can be changed quickly.

As far as Jaguar Land Rover's current marketing level is concerned, Jiang Hui feels that it is unqualified.

This is also the reason why Jiang Hui asked Wang Zhenguo for important people.

"Are you going to make a big move against Jaguar Land Rover?"

"I don't dare to move easily with the things that the Jaguar Land Rover is still there, but what do I have to be afraid of in the Celestial Empire, the strong dragon still doesn't suppress the head snake, not to mention those birdmen, if they are obedient, they will be easy to do, they have to chirp with me there, I have a way to teach them to be people", Jiang Hui said.

"With what you say, I can go back and discuss with the current general managers of Audi, BMW, and Mercedes-Benz stores and arrange for them to go to Jaguar Land Rover," Wang Zhenguo said.

"Yes, in addition, you can also see if there are any of the better general managers in other 4S stores, and I want to rearrange all the heads of various departments of Jaguar Land Rover Tianchao Branch," Jiang Hui said.

"If this happens, it may have some impact on Jaguar Land Rover's sales," Wang said.

"Don't be afraid, it's the people below who really do the work, and the ones who sell cars are the sales of 4S stores, just change the heads of various departments of the branch, and there should be no turmoil in a short period of time, unless someone deliberately makes trouble in the back," Jiang Hui said.

In the Celestial Empire, there are many joint ventures that sell very strangely, when the car is good to sell, I don't know why it is good, and when the car is not good, I don't know the reason why it is really not good, and the information predicted each time is always different from the market response.

In his previous life, Jiang Hui had a classmate in a certain automobile company in Wuyang, and this is how he commented on their sales.

However, it is unacceptable that almost every Chinese first and second leaders of the joint venture are from sales.

Originally, in a fully competitive market environment, the importance of sales is undoubted, but if sales themselves do not understand what "sales" is, how can they convince people in other departments?

"Okay, this work will be handed over to me, but if you want to carry out it smoothly, it is best to replace the person in charge of the Tianchao branch with an obedient one first, otherwise it will take a lot of time", Wang Zhenguo has a clear view of the current workplace.

If you want to move the head of the company's department, you must have the cooperation of these people's direct superiors, otherwise it can be done by relying on the pressure of superiors alone, but the effect is not so good.

The so-called county officials are not as good as the current management, and that's what they mean!

"I'm going to go back to the UK, first reorganize the board of directors of Jaguar Land Rover, and then arrange for the right person to be in charge of the business in the Celestial Empire market," Jiang Hui said.

Although Jiang Hui promised not to lay off employees, he did not say that he would not adjust anyone's position.

If you want to engage a person, it's not easy to find a reason?

Jiang Hui doesn't believe that if Jaguar Land Rover's management team is so united, it will lose money for many years. As long as there is a contradiction between them, it is not very difficult to control the board of directors of Jaguar Land Rover by using the means of the ancestors to fight and pull a group!

"Then do I have to open a few more Jaguar Land Rover 4S stores? I think with the cooperation of the Guanghui Group, the sales of these two brands should be greatly improved, and the publicity level of those people is really poor," Wang Zhenguo said with some complaints.

The relationship between 4S stores and OEMs is difficult to describe in a few words. When the model is good to sell: the 4S shop begs the OEM, you can send me more cars, you can have any configuration. When the model is not selling: I already have a bunch of inventory in the store, and the funds are really unable to support it, so I can't pick up the car anymore.

At this time, in order to achieve their goals, the sales of the main engine factory begged the 4S store to mention more cars. Of course, this quest is relative, and in general, the main engine factory is still in an absolutely strong position!

"Yes, there are only a few dozen 4S stores in the entire Celestial Empire, which is really not enough, and I think at least all provincial capitals and important second-tier cities must have one, and strive to break through 100 by 2010," Jiang Hui said.

The number of 4S stores of a brand is proportional to the sales volume to a certain extent, if you only have three or five stores, you want to sell more than 100,000 or hundreds of thousands of them a year, which is completely fantastical.

Of course, more is not always better, and if there are more stores, and the sales volume is not enough to support the profitability of a single store, this has no potential for sustainable development.

"No problem, if you apply for the construction of several stores at once, the people from Jaguar Land Rover may not approve it now, and you may have to wait until you rearrange the personnel before submitting the application for building the store, but I can arrange personnel to prepare in advance for the location or something," Wang Zhenguo said.

"Well, you can go and prepare with confidence. This year, I plan to arrange Jaguar Land Rover as a sponsor model for the TV series and movies invested by Guanghui Film and Television, and at the same time cooperate with companies such as Guanghui Weibo and Tudou to promote it, so that Jaguar Land Rover's sales in the Celestial Empire will at least double," Jiang Hui said.

Doubling sales seems to be a very difficult thing to do, but considering that Jaguar Land Rover's sales in the Celestial Empire did not reach 10,000 units in 2007, this difficulty is not so high.

You know, in later generations, the sales of Audi can reach 50,000 a month, more than 500,000 a year, even Jaguar Land Rover sells more than 100,000 a year, compared with less than 10,000 now, it is really a world of difference!

Of course, there are reasons for the continuous development of the economy of the Celestial Empire, the continuous improvement of people's living standards, and the increasing bulging of pockets, as well as the reasons for the improvement of the recognition of luxury cars.

According to Jiang Hui's goal, in 2008, Jaguar Land Rover's sales in the Celestial Empire must exceed 20,000 units, becoming a luxury brand close to or even more than Mercedes-Benz BMW's sales, exceeding 50,000 units in 2009 and 100,000 units in 2010!

(End of chapter)