Chapter 451: New Mode
"I think in addition to the price, the shopping habits and preferences of users are also a big reason. Some people are accustomed to shopping in high-end shopping malls in boutiques, while others like to go to the mixed bulk markets to pick up and enjoy that kind of shopping fun. The shared customer source of global shopping mainly provides a way of communication to enhance the interaction between buyers and sellers. Song Xiyuan said.
"It makes sense to take into account the shopping habits of the user. Hang Yu nodded.
Although China Baby also has Weibo as a communication software, it belongs to the one-to-one communication mode. If buyers and sellers can gather together and communicate with many-to-many, the shopping atmosphere of the bulk market will be formed.
In fact, sellers promote their products on Weibo, and buyers pay attention to consultation on Weibo, which is a many-to-many communication model formed spontaneously by them, but spontaneous formation is certainly not as efficient as official organizations.
"It's the psychology of wanting to buy good goods at a cheap price. Sun Chuan said: "According to our user research, most users have this kind of psychology, and the current global purchase can just meet them." There is also a psychology that they feel that those self-employed, especially those who work part-time as students, are more real, and the small shipment has become an advantage. ”
"It seems that people have a better impression of part-time jobs for students, and they can find a breakthrough from this. Hang Yu said that he can also understand this feeling, because there is a natural trust advantage in the word "student".
"Global shopping has put such a wide range of store opening conditions, although it can rise rapidly, but there must be many fakes for sale. It is not a purchasing agent at all, but a direct purchase from domestic copycat manufacturers. Jiang Rong said.
"If we open a special zone, we can't ignore counterfeit and shoddy products for the sake of expansion, like global shopping. It is better to publicize the seller's social occupation to enhance the buyer's trust and give them more clear selection information. Sun Chuan said.
"It is a nice feature to verify the social profession of the seller, and it can also enhance quality management. Hang Yu said.
He thought of the blind date business of the marriage company, and the user published some professional age information on the website, and others immediately had a clearer impression after reading it, which was indeed better than not knowing anything.
After having the first intuitive impression, there is a more accurate way to test and communicate.
"I suggest making full use of the advantages of Weibo, some purchasing agents will take pictures of their shopping and post them on Weibo for everyone to watch, so as to enhance the sense of trust. I think this method is very good, and it should be up to us to take the initiative to promote it, or enforce it, so that sellers have this habit. Su Juemin said.
"It can be promoted, but it may not be in line with enforcement. Hang Yu said.
Sellers who really want to make money, without promotion, will follow the trend and send shopping selfies. And those who don't want to send it are either too lazy or fake, and it's useless to enforce it.
"Is there a better idea?" Hang Yu was not satisfied with their proposals, he needed something more special.
"Think again. The crowd fell into a new round of thinking and discussion.
Although these managers do not know a lot of future information like Hang Yu, they have been working in Jiangyan for so long, and they have a deep understanding of Internet business and a good forward-looking.
While everyone was discussing, Hang Yu was also thinking about what kind of special area to make based on what he knew. The business model of following the trend of global shopping can certainly be redeemed by relying on the influence of China Baby, but it is not enough.
Because global buying has opened up a new situation, it is difficult for latecomers to achieve his kind of influence. It is very difficult for Chinese babies to make a very new style on the basis of the original.
Novel and effective improvements are not so easy to come up with.
Of course, this is only for ordinary people, but it is much simpler for Hang Yu.
"I have an idea. Everyone was still discussing, and Hang Yu was the first to speak. When everyone's eyes were focused, Hang Yu said: "It's still what we just said, start with the authenticity of information and gain the trust of customers." ”
"How to do it?" Jiang Rong said curiously, she knew that Hang Yu generally didn't make suggestions, and it had to be good to mention them.
As well as others, after working together for so long, everyone is looking forward to Hang Yu's suggestion.
"I had a business plan before, which was to make a takeaway software, collect all the information of restaurants in the country, and provide takeaway information matching to users everywhere. If we use this method on daigou, is it much better than the traditional business platform? Hang Yu said.
“...... Sounds good. Everyone didn't realize the difference for a while, and they all fell into deep thought.
After thinking for a while, Su Juemin was the first to understand: "I know, in fact, it is to make the personal information of the store owner more detailed, specific to their address, so that the service can be provided to users according to the region." Because the service is regionalized, users can even go to the store owner in person to consult and verify, so that the authenticity and trust are greatly improved. ”
The others also understood when they heard it, and then Jiang Rong questioned: "After all, the purchasing agent is not a restaurant, many people are student staff, are they willing to provide their own addresses?"
Yang Yien also said: "The idea is good, but different situations need to be considered. ”
Hang Yu smiled slightly: "Don't we have a complete set of agency network, you can combine this network with the market area, so that the agency can act as an agent for self-employed individuals." ”
Yang Yien raised his eyebrows and thought about it: "What do you mean is to let self-employed people hang their own stores on the agency, and then announce the agency like a "restaurant". ”
Hang Yu nodded and said: "Almost, after having an agency as a medium, buyers have a way to verify in reality, but our agency has to work a little harder." ”
Jiang Rong questioned again: "The agency is acting for the business of Yuxue Daigou, and if the self-employed store is also put on it, the sales of Yuxue Daigou will definitely drop a lot." ”
Hang Yu replied: "If this model is successful, the benefits will definitely be more than what we have lost." In fact, as a store, Yuxue purchasing accounts for too much of the baby in China, and it is necessary to make appropriate adjustments. ”
Yuxue's purchasing business belongs to its own business, and the money it makes is also its own. Unlike other stores, the money they make is theirs, and they only pay a 1%-10% service fee to China Baby.
Because of the particularity of rain and snow purchasing, the company attaches great importance to the profitability of this piece.
However, Hang Yu believes that the more popular the purchase, the better, and it needs a certain balance with the third party. The offline agent is monopolized by the rain and snow purchasing agent, and the business is too good, which has broken this balance.