Chapter 842: Trickery
Xu Rui originally wanted to persuade everyone to develop collaboratively, because collaboration is the essence and key point of logistics management, the current average no-load rate of the logistics industry is more than 40%, as long as the collaboration is on a higher level, it can generate hundreds of billions of profits.
However, he was disappointed by the attitude of the representatives of various enterprises, in addition to the intelligent warehousing that aroused their interest, but when it came to collaborative projects, these people were more resistant.
Xu Rui feels that the pace of cooperation should be slowed down, and it is enough to achieve a goal today, so that these companies can slowly feel the benefits of the Internet, and it is also the process of letting them slowly enter the pit.
When they enter the pit, it is difficult to regret it, and the only way to maintain competitiveness is to enhance cooperation.
"For the time being, the logistics industry is here, and I guess it's hard for everyone to decide, so we have to go back and discuss it. Xu Rui changed the topic and said: "Next, let's talk about the problems of the retail industry, the chaos in the retail industry is more serious than yours, if you want to make great progress, we must be determined to rectify, we have the consciousness to pay the price." β
"Mastering the upstream channels of the retail industry is our first step, and this step requires your help. I hope that everyone can unite their camps and put an end to mutual stumbling when negotiating with the retail alliance. Xu Rui said.
"The ideal is beautiful, but the reality is skinny. Zhang Huamian said expressionlessly: "Channels are our lifeblood and the lifeblood of the retail industry, how can they hand it over obediently." β
It is impossible to unilaterally cut off the channels of the retail industry, and many people hear about the upstream and downstream, thinking that the upstream is better than the downstream.
No, the upstream and downstream are actually mutually restrictive.
Take logistics companies and retail companies as examples, if there is no order from the retail company, how can the logistics company pick up the supplier's goods. You can't strike after receiving the goods, and tell people that they won't send it.
Let's not talk about how naΓ―ve it is, in case people get angry, just change to a logistics company, and the orders in hand will be so yellow, and even the credibility will be lost.
Jiangyan and Ali are e-commerce platforms, which can be said to be the most downstream portals, but because the portals of the two companies are large enough and there are enough orders, they can in turn balance the upstream channels.
To put it mildly, if you don't do it, some people do it, and there is no shortage of people who want orders this year.
Therefore, before negotiating with retail enterprises, we must first unite logistics enterprises, otherwise this matter will not be negotiated. Xu Rui is most afraid that these logistics companies will secretly set up for orders, as long as one company does not cooperate, the logistics alliance will be dispersed.
Xu Rui felt that this task was too difficult, but as he said above, he would do it.
"Retail companies are not monolithic, we only need to select a few of them to support their development and annexation, and we can naturally control the channel over time. I always think that it is enough for retail to be a portal, and it is enough for e-commerce to be a platform, and there is no need to mix logistics. If it doesn't work, let the retail companies also invest in the logistics service company, and everyone will work together. Xu Rui said.
"Retail companies are also logistics, they are self-sufficient at best. Fang Cheng said: "You are a shareholder because of Swallow Logistics, which is a professional in the industry, if so many retail companies are allowed to invest together, this logistics service company will become a hodgepodge." Management and profit distribution are all problems, not to mention making logistics better. β
"So, if you don't want more companies to get involved in logistics, the best way is to unite. If it really doesn't work, we will adopt the strategy of reunion. Xu Rui said.
As soon as he said this, the representatives of logistics companies began to struggle again, on the one hand, it was difficult to trust other logistics companies, and it was unlikely that they would be cut off. On the other hand, I don't want too many companies to participate in logistics service companies, and I want to get more benefits.
Seeing the attitude of these representatives, Xu Rui was even more disappointed, but at the same time very happy.
They are disappointed that they are greedy and undetermined, but fortunately they are also greedy and cowardly. If all the companies are tough, or strong-willed, or very united, it may not be a good thing for Jiangyan Company.
A small number of logistics companies have not expressed their position, which makes Xu Rui unable to see through, especially Zhang Huamian.
Zhang Huamian asked some questions, seemingly a little interested, but his eyes were not wavering at all. And Zhang Huamian did not respond positively, as if he was secretly thinking about it.
"It's really hard to get retail companies to share channels, but it's not as difficult as you think. Let's not forget that most retail companies have entered our bureau and enjoyed great benefits on our e-commerce platform with Alibaba. Take Gome as an example, since logging in to Taobao, Tmall, and Jiangnan Mall, the monthly sales have increased by 47%! Think about what kind of concept this is, if retail companies are not willing to cooperate, we can put them aside, or even kick them out. Xu Rui said shamelessly.
Anyway, the retail company is not here, and Xu Rui is not afraid of other representatives speaking out.
The delegates were not impressed by his shamelessness, but nodded their heads one after another, thinking that this kind of operation was great!
Think about it, too, they are subject to retail enterprises, and retail enterprises are now restricted by e-commerce.
On the other hand, logistics companies can also restrain retail enterprises, logistics and e-commerce combined, from the upstream and downstream together to attack retail enterprises, obviously higher strength.
"Maybe there's a third way. Postal representative Han Zhen said suddenly.
"What's the way?" everyone looked at him, including Xu Rui.
"If we can set up a logistics service company, why can't we set up a retail service company. We can have a stake in a logistics services company, and we can also take a stake in a retail services company. Han Zhen said.
"There is still a difference between logistics and retail. He Shuyin pondered.
Everyone was interested in the proposal, but there was always a feeling that something was wrong.
"Retail companies can directly enter the e-commerce platform, why create a service company. Zhang Huamian explained the difference in one sentence, after creating a logistics service company, the logistics business can be done on the Internet, but retail is no longer needed.
You can't let everyone invest in Jiang Yan and Ali's e-commerce platform, people will definitely not be happy.
"Didn't Mr. Xu just say that he wanted to support several retail enterprises to develop and merge? They don't lose out, because not only can they grow better, but they can also take a stake in a logistics service company. Han Zhen said.
"I think this method is good, after cross-shareholding, you don't have to worry about someone behind the scenes. He Shuyin said.
The other companies all nodded in agreement, but Zhang Huamian frowned slightly.
It's not that this method is bad, but it's too good, they SF Express didn't think about a reunion.