"I think it's a very important question what kind of handmade products are valuable. First of all, it is needless to say that products with a high level of art, such as hand embroidery, wood and stone carving, modern art, weaving, etc., need to be supported from both a heritage and a commercial point of view. Mainly those who do not have artistic value, but have a certain market, are not very well judged. Liu Shengjian said.

"If there is no artistic value, why would anyone buy it?" Hang Yu said: "Since there is a market, it is naturally valuable, maybe the artistic value of some handmade products is not so high, but it is okay to be cheap and practical." There are also some gimmicks that are being done under the guise of green nature, and I think these are all value ingredients, as long as there is a market and the pollution is under control, I think they can be done. ”

"I think the previous view of handicraft was too pure, too much emphasis on artistic value, as if it didn't work with other ingredients. Hang Yu said.

Liu Shengjian reacted immediately when he heard this, didn't he just express such a view. In other words, Hang Yu's point of view is almost the opposite of him, and it seems that what Hang Yu said is more reasonable.

"You mean that we should take the initiative to add the value of handmade products?" Liu Shengjian said.

"I can't say that, what I mean is that the handicraft industry should also reform and open up, actively absorb domestic and foreign culture, and make good use of modern technology and concepts. Hang Yu said.

The four words of reform and opening up are too familiar to Chinese, almost the truth, so when Liu Shengjian heard these four words, he immediately felt that it was too reasonable.

Scales fall from one's eyes!

He clapped his hands and said, "That's right, that's how it should be." ”

Hang Yu said with a smile: "The handicraft enterprises we visited just now have almost the same characteristics as those with better development, that is, they are more fashionable in product design and modern in marketing methods. ”

Liu Shengjian came to his senses and nodded again and again: "That's right, there is this common denominator." ”

Hang Yu continued: "But I don't think it's enough, it's not bold enough, and it doesn't change the core. This kind of shallow change is actually a bit nondescript, such as the Chinese-style fashion clothes made of beaded silk hand-embroidery, which I, as a Chinese-style lover, will not buy. Including those celebrities who wear Chinese-style popular clothes, I think they are just a gimmick, and none of them can get into my eyes. ”

Liu Shengjian said: "Isn't your requirements too high, if their design is not good, how can so many people buy it?"

Hang Yu said: "Is it a lot? In fact, there are not many Chinese, and casually fooling more than 100,000 people is an industry." Of course, I'm not saying that these people's level of appreciation is not good, maybe it's just a personal preference. But no matter what, it can be seen that the path that Zhusi and other companies are taking now cannot be recognized by the public. It's not that you have to get the approval of the people of the whole country, but you have to get the approval of millions, more than 10 million people. ”

Liu Shengjian said: "This is the truth, there are indeed too few people who recognize this design style. Then he frowned and said: "Could it be that our country's cultural export ability is not good, and everyone is too deeply influenced by foreign culture, so traditional art cannot be popularized?"

Don't look at Liu Shengjian's age, he has a very international vision of economy and cultural construction. Of course, this is not a strong professional ability, but a kind of understanding of the big picture.

Liu Shengjian knows that our cultural influence is not enough, and he also knows that we must catch up with fashion, know that it is now the world of young people, and we must start with the younger generation to engage in cultural economy. But if he wants to think of a more specific plan, Liu Shengjian is not very good, and what he can come up with is probably the level of cultural streets.

"For this reason, in my opinion, it is impossible to forcibly correct everyone's aesthetic concepts. The world trend is mighty, and now it is the world of Western culture, what we have to do is not to go against the current, and we do not have the ability to do so. If we want to get a piece of the pie, we have to let go of our preconceived notions and go with the flow. Hang Yu said.

"It's too complicated, so you just say how to do it. Liu Shengjian said.

"Take the clothing industry as an example, the biggest contradiction between Chinese clothing and Western popular clothing is that one is fancy and elegant, and the other is simple and three-dimensional. I won't comment on which is better or worse, the reality is that most young people prefer the latter, and the latter is indeed more adapted to the fast-paced modern life. To solve this problem, I think we can start from three aspects, one is to start with female customers, because they are more receptive to our traditional clothing, and they don't care so much about convenience, because a lot of Western women's clothing is not so convenient. And women are originally the big hands of clothing consumption, once the Chinese clothing is popularized in the female group, it can naturally enhance its influence. Hang Yu said.

"Recognized. Liu Shengjian said.

Now it is mainly women who promote Hanfu on the Internet, and those who oppose Hanfu are mainly men and Jingri Cent. It can be seen that women are definitely the main force in the re-promotion of Hanfu or Chinese costumes.

There is love, but also feelings and interests.

This is not important, the important thing is that Fairy Town should be a cultural industry, once it is done, it will be a huge chain of interests, which can not only meet everyone's Hanfu hobby but also play a practical economic role.

"The second way is how to better combine Chinese elements with simple three-dimensional characters. Hang Yu said.

Liu Shengjian noticed that he was not talking about Western culture, but simple and three-dimensional.

This is a wonderful saying, because simplicity and three-dimensional are the most quintessential four words in Western clothing culture and even aesthetic culture. In other words, we don't want other factors of Western clothing and aesthetic culture, as long as the four words are simple and three-dimensional.

"That's what everyone has been doing, and although it's not very good, I can't necessarily do it better. I can only make a few suggestions, such as not needing to be excessive, or to put the word Chinese style on people's faces all at once. In the eyes of many people, Chinese style clothing is actually a niche style, an alternative style, and any product of this style can not be done too urgently, and the desire to express itself cannot be too strong. How to make others accept and praise this is a long talk, and we will have the opportunity to talk about it later. Hang Yu said.

The phrase "you can't be too expressive" is good advice. Liu Shengjian said.

"The third way is to save the country with a curve, our company also does the cultural industry, and found a problem, that is, many Chinese people can't accept Chinese elements, but foreigners like it very much. Many Chinese people dislike or don't care about things, such as traditional Chinese medicine and ethnic style, which are very sought after by foreigners. The reverse is the same, many foreigners think that ordinary things are spread to our country, and Chinese people also seek after them. I think this is the instinct of human beings to pursue freshness, we don't need to accuse Chinese people of not liking traditional culture, we can make foreigners like our culture. Do you communicate with each other, foreigners should be tired of looking at their own things every day. Hang Yu said.

Liu Shengjian clapped his hands and said happily: "That's right, that's the truth, the four words of curve to save the country are so good!" Hang Yu said three methods, and Liu Shengjian had a clearer direction for building a cultural industry.

First of all, the market is determined, the female market, the sentimental market, and the foreign market.

Among them, the women's market and the foreign market are easier to do, and the sentimental market refers to those who have both traditional culture and patriotic feelings, but it is difficult to accept retro or new products.

This group is the most difficult to serve.

"In fact, we do international purchasing is the third way, on our international business website, made in China, Chinese style products are very popular. However, many merchants are not aware of this and will not consciously design and promote for foreign users, so the effect is not good. Hang Yu said: "In addition, we can learn from our company's way of making music, which is to export to domestic sales." Because local music is not so popular, we cooperate with Korean entertainment companies to select outstanding young people in China and send them to Korea for training. After they debut in South Korea and become famous, they will turn back to China for packaging, and the effect is really extraordinary. ”

In addition to Ji Zhangjie, Yangzhou Entertainment also signed two artists who returned from South Korea, a man and a woman, one of whom was sent over by Yangzhou Entertainment for training.

There is a strange phenomenon in the idol world, that is, the family conditions of Korean idols are usually not very good, while the family conditions of foreign trainees are generally good. Probably because the cost of training abroad is too high, and ordinary people can't afford it, and they don't have the vision and courage.

After Jiang Yan Company set foot in this field, the economic conditions are not a problem, and some teenagers and girls with good conditions will be selected from China to train. Many of the contestants' family conditions are not good, or even very poor, which is also a strategy of Yangzhou Entertainment.

Because the family conditions are too good, especially the only children, urban children, are often not so able to endure hardships and are not so easy to control. In case the money is spent, the other party willfully comes up and wants to give up, and Yangzhou Entertainment will lose money. The quantity has gone up, and the quality of the Chinese idols that finally came out is also better.

"It's a pity that your company doesn't specialize in this, otherwise it would be much better. Liu Shengjian said.