After the release of "Nightclub", the number of moviegoers in the first two days was not very large, and the attendance rate did not reach 40%, for Jiang Ran, who invested 300,000 or 400,000 Hong Kong dollars as publicity funds, this result will definitely not satisfy him. Therefore, Jiang Wei of the distribution department put forward the publicity idea of lottery with movie tickets.

Now that Jiang Ran heard Jiang Wei ask about the amount of prizes and the duration of the lottery, Jiang Ran lowered his head and thought about it for a while, and said to Jiang Wei: "The duration of the lottery will be set for a week for the time being, and then we will decide whether to extend the time limit according to the specific situation." The amount of the prize is positioned at 10% of the box office on the day, watch the movie on the same day, and conduct a lottery the next day. In addition, you should coordinate with the theater to print the movie tickets for the lottery separately to avoid fake tickets. As for the lottery location, I think you can choose four to five densely populated points in Hong Kong, and each point corresponds to four or five theaters, which is not only convenient and convenient to manage, but also can attract more people to pay attention to the movie. ”

Jiang Ran said this, glanced at Jiang Wei, saw that he was seriously considering his opinion, thought about it and continued: "Now the time is relatively tight, next Monday, that is, the 23rd, all the work must be implemented. Of course, I know that time is tight, so I'll talk to Liu Liwei later, and ask him to coordinate this with you. ”

"Okay, Mr. Jiang, I will communicate with Producer Liu immediately after I go down and ensure that all the work will be completed on the 23rd. Jiang Wei was very much looking forward to Jiang Ran's proposal, and assured with an excited face after listening to Jiang Ran's words.

"Well, you have to hurry up and prepare the prizes after you go down, and the prizes are better suitable, such as daily necessities or something. Of course, in order to increase the interest of the audience, some household appliances such as televisions can be distributed in small quantities every day. ”

Speaking of this, Jiang Ran suddenly thought of the hundreds of thousands of viewers that the movie might generate, most of these people should participate in the lottery, plus the lottery may attract media reports. Well, for the company to which these prizes belong, this is a very good product display platform and a good publicity opportunity.

Thinking of this, Jiang Ran then said to Jiang Wei: "In our lottery activity, tens of thousands of moviegoers should become potential lottery participants every day, and by the end of the movie, hundreds of thousands of people are expected to participate in this activity, plus media reports. This is a great showcase for the producer where the prize is located. We can set aside a special platform at each prize draw to display these prizes, and then find the manufacturers of these prizes to charge advertising fees and give us discounts on the purchase price of the prizes. In this way, we can not only save a lot of money on the prize, but also get additional advertising costs. The more Jiang Ran said, the more he felt that this idea had room for manipulation.

When Jiang Ran was more and more excited, Jiang Wei looked at Jiang Ran as if he was looking at a god, the original plan of the lottery was a very novel idea, and now it suddenly squeezed its value from the plan that required a lot of money, so that the entire publicity plan might be profitable in operation, which was incredible.

When all the staff of Ranfeng Film Company were in full swing to prepare for the lottery, the box office results on the 22nd finally came out, and the average attendance rate of 20 theaters throughout the day increased to 40% because of Sunday, and the box office reported 570,000 Hong Kong dollars.

On Monday, November 23, advertisements for the "Nightclub" lottery appeared in several major media outlets in Hong Kong. By noon on this day, there were many people in the theaters who inquired about the lottery in the theaters.

And that afternoon, perhaps because of the publicity, there was a noticeable increase in movie attendance in the morning. And that night, after a day of fermentation, driven by a large number of office workers, the movie attendance rate rose sharply again, and finally the attendance rate of the evening show reached more than 50%.

By the end of the evening, the attendance rate for the whole day on Monday was 30 percent, which was higher than the attendance rate on Saturday last week.

On Tuesday, the four lottery points of Burning Maple Film Company in Hong Kong were ready early in the morning, because several lottery points were in locations with more people, and people who passed by in the morning at work would be curious to look at the movie posters separated around the lottery points, as well as the various prizes on display. And the time was just after nine o'clock, and the lottery points began to draw one after another.

A grandmother looked around with some uncertainty, and finally asked, "You can draw a lottery with tickets here?"

"Grandma, as long as you have a movie ticket to watch the movie "Nightclub" yesterday, you can draw for free after we verify it, we have prepared a total of more than 50,000 yuan in Hong Kong today, and if you are lucky, you can even draw TV racks, refrigerators, washing machines and other household appliances, Grandma, do you want a lottery?" said a female staff member.

"I want it! I want it! It's a movie ticket. Grandma heard that there were home appliance prizes, and handed over the movie ticket with some excitement.

"Grandma, this is your lottery voucher, please go inside and draw in order. After the staff checked the movie ticket, he handed the grandmother a voucher and said.

The lottery has been very popular since the morning, some people come out of it with a look of chagrin and complain about bad luck, and some people draw small prizes, until there is an excited shout from the lottery point, "The TV has been drawn!

"Who is this? so lucky?"

"Oops! The TV was siphoned off, and I don't know if there is a grand prize in the future?"

"Hey, it's out, it's really a TV! ”

The appearance of the TV set poured a scoop of oil on the originally hot lottery spot, and the enthusiasm of the audience was quickly mobilized, and those who were not eligible for the lottery even went to the cinema to buy tickets immediately, hoping that they would be lucky to draw the grand prize tomorrow.

Driven by the hot lottery tide, the box office of the movie on Tuesday finally came out, with a complete jump growth, with an average attendance rate of 60% throughout the day, and the box office reported 860,000, which is the best single-day box office result since the release of the movie.

On the second day, major media in Hong Kong reported on yesterday's lottery and the leapfrogging growth of the movie box office.

"Yesterday, the movie "Nightclub" was held in Hong Kong with tickets, and a total of more than 20,000 people participated in the lottery at four lottery points in Hong Kong. "Sing Tao Daily" reported.

The movie "Nightclub" took out a prize worth 50,000 Hong Kong dollars yesterday to give back to the audience, with a winning rate of nearly 30%, and nearly 10 viewers drew home appliances such as televisions. According to this newspaper's understanding, today's "Nightclub" production and distribution company Ranfeng Film Company will continue to offer prizes worth more than 80,000 Hong Kong dollars waiting for the audience to receive them. "Tiantian Daily, as always, advertised for the movie.

"The lottery promotion of "Nightclub" caused the box office of the film to usher in a contrarian rise on the fifth day after the release of the film, which was a victory for publicity and opened up a new direction for Hong Kong film promotion. "The Business Daily focuses on the way the film is promoted and the results it achieves.

On Wednesday, the number of moviegoers increased again in the continuous lottery publicity offensive and large-scale media coverage, and the proportion of housewives began to increase in the moviegoers, with nearly eighty percent of the movie's attendance and nearly 1.1 million at the box office.

By this time, all Hong Kong film companies knew that Jiang Ran had succeeded in the movie again, and when many people were gloating about Jiang Ran's failure in this movie when they watched the box office results a few days ago, Jiang Ran made a beautiful turnaround, which made many Hong Kong filmmakers a little dizzy, and they admired and jealous Jiang Ran.