Wen Fat Man clinked glasses with the stunned Fang Xiaowu and Zhou Zheng, toasted with a knock, wiped his mouth casually, and continued leisurely.

"Brothers, you can open the software now and see where the ranking of Suyuexuan Restaurant is. ”

Fang Xiaowu opened the new beauty university casually, and pulled it down, but he didn't find it for a long time.

"Decades of time-honored brand, fat man my store dare not say that it is the first Chinese food in Yunzhou, but it is ranked first in our district, just because it has never been promoted, and the top 100 are not visible. ”

Wen Fat Man sneered while pouring wine for the two.

"Fat man, I'm too lazy to take out, Su Yuexuan turns over at least 5 times a day, and the kitchen is too busy to be busy, what a barren egg to talk to them!"

Fang Xiaowu asked shamelessly: "Brother Wen, I think the ranking of Su Yuexuan porridge shop is okay, and it sells nearly 5,000 orders a month?"

Wen Fat Man laughed: "If it weren't for the porridge shop to sell, how could I put the restaurant up?"

"However, our sales have nothing to do with platform promotion, mainly our own customers, and Su Yuexuan's name is loud enough. ”

"There is another key point - the porridge shop will be left there after it is finished, and there will be no additional costs. ”

"Although takeaway earns less than dine-in, it is also a kind of maintenance for old customers, and it can reduce the time for dishes to be placed, otherwise, we will definitely not take takeout. ”

Fang Xiaowu thought thoughtfully: "So, it's actually the platform to ask Brother Wen?"

"Yes!" the fat man nodded calmly.

"The store bully the customer, the customer bullies the store, that's the thing, the question of where to sit on the ass. ”

"You are like a 'bully duck' chain, the platform is still 0 commission, and there are various subsidies. ”

"However, some communities are small and transparent, and they can't afford to promote at all, and the rankings are gone, and the people who order are all old customers in the community, and they earn 3 or 4 yuan less per order. ”

"Our restaurant and porridge shop are double platform special delivery, the commission is free for the first two years, this year mentioned 10%, the platform is now awesome, I don't have to mention it next year, it is estimated that only those large chains can be spared. ”

"The current situation is that the big stores don't care, the small ones are scared away, and there are a bunch of dead people left who can't get up or down, and only a few of them can make money. ”

"As for those non-catering group purchases, the shelf fee alone is enough for them to drink a pot. ”

"We don't know what the situation is in the first-tier cities, anyway, Yunzhou is like this, and the profits are definitely not in the hands of the merchants. ”

After listening, Fang Xiaowu completely understood that the platform is not just a platform, and now it is in a state of competing with merchants in person.

What does Wang Xing think?

Is there so much pressure on earnings?

According to his idea, this kind of platform does a good job in business supervision and customer maintenance, continues to dig deep in the field of local life services, and grasps data as much as possible.

Is it necessary to grasp the market, customers, and data, and if the money is not big enough, you can continue to raise money, and then go public, and draw a big pie to survive until you are old, is it necessary?

No one can answer his doubts for the time being.

For such a unicorn company, it is completely free to change its business strategy, and it is impossible to be blocked, and the power of a single business is too insignificant.

Therefore, if he can't find a suitable solution, Han Xiyi's small store can only give up one and strive for the sole concession of the other.

Wen Fat Man also suggested so.

"Now the two sides are competing fiercely, as long as you sign an exclusive, the commission can be reduced by at least 2 points, I don't think you need to go all. ”

"Let's do it all, if both sides do bidding ranking, the cost is too high; ”

"It's better to concentrate on one, do a good job, and make a name. ”

Zhou Zheng asked curiously: "Yo, fat man, don't you like these platforms?"

"I don't like it, because Su Yuexuan doesn't need the icing on the cake. The fat man patted his belly and sneered, "But Xiao Wu's small shop, if it doesn't do platform marketing, how can it get ahead?"

This is pragmatic, Fang Xiaowu also thinks so.

Zhou Zheng was still a little unconvinced, and shouted: "What's the matter with the shop? ”

"Fast food delivery is two different things. The fat man waved his hand.

"Now is the era of fast-moving consumer goods, if it is not an old store with a good reputation, what really determines sales and profits is definitely not taste. ”

"To tell you the truth, how big can the taste gap be in ordinary single-product specialty stores, such as fried chicken, milk tea, flower nail powder, tin foil vegetables, barbecue rice, etc.?"

"You thought it was ten years ago, and taste was the core?"

"Big fallacy!"

"Now the core is marketing, in the era of overcapacity, consumers have too many choices, and each taste is not too bad, and it is difficult to have a particularly obvious gap. ”

"Therefore, whoever does more refined and precise operations will be able to survive the cruel competition. ”

"There are three major levels – exposure, access, and ordering. ”

"Exposure is to let customers know you, access is to let customers know about you, and placing an order is to make customers believe in you. ”

"The three are sequential in terms of process, forming a huge funnel. ”

"More exposure means bigger funnel openings and more customers know, but it doesn't mean that orders will increase year-over-year. ”

Therefore, in terms of importance, the three are juxtaposed, and each link is important. ”

An insight, incisive and thought-provoking.

Fang Xiaowu had already done a lot of homework, and he listened effortlessly, there were some vague points before, but at this moment, it was instantly clear, and the thoughts in his heart became clearer and clearer.

Just when he correctly realized the difficulty of running this shop, the system, which had not responded before, suddenly sent a prompt.

【Daily Quest - Takeaway Shih Tzu】

[Description: You decided to help Han Xiyi build a small shop to protect her life, before you were a little disdainful and a little joking, but now you finally understand that making such a store is not an easy thing to get by if you have money and connections]

[Mission goal: to make this store profitable within one month of its official launch]

[Success Reward: Han Xiyi and Han Luoyin's ordinary favorability is converted into basic favorability, and the conversion amount depends on the profitability (profit margin); excess reward is unknown]

[Failure penalty: Han Xiyi and Han Luoyin's trust in you is reduced a little, depending on the prospects of the store]

[Note: Decreasing trust will not directly reduce favorability, but will greatly increase the difficulty of increasing favorability]

Fang Xiaowu read the instructions carefully and gradually frowned.

Profit margin is a very rigorous indicator, and all the investment in the early stage, including marketing expenses, will be calculated into the cost.

Therefore, if you want to spend your own money to help Han Xiyi brush orders, so as to improve the ranking of the store, I am afraid that it will also be regarded as a cost by the system.

If you don't invest money in marketing, it will be difficult to get started in the early stage, but the whole task is only valid for one month, and it is not allowed to develop slowly.

It's a difficult task......