Chapter 38 Debriefing

Li Haowen opened his notebook and briefly glanced at the materials prepared in advance before he began to speak formally.

"First of all, sales is the window of the company, and it has to face customers all over the country, and at the same time, it also has to face the competition of manufacturers all over the country, so we can't just stare at how Tangshan is. So the first point I want to emphasize is the point of view of differential pricing, regional competition. ”

"In the future work, different sales prices will be formulated for different regions, or a unified price will be formulated and different price concessions will be given for different regions. For example, in Jilin Province in the northeast, there are two pipe factories in Jilin Huaqi and Baihualin, where an appropriately large preferential range can be given to participate in regional competition, while the other two provinces do not need to consider this aspect of the problem. ”

"The second is the expansion of sales promotion channels; the current sales methods are basically limited to telephone sales and actual visits, but these are more traditional ways and methods, maybe we can go ahead of others. The new business of our company is basically college students, and it is completely possible to apply the company's network to do a wider range of publicity and promotion, and the cost is lower than the traditional advertising cost. ”

"Finally, I want to emphasize the risk awareness, as far as I know, most of the customers are in arrears of delivery, or cash on delivery, and even many customers are paid at one time to a certain amount, and the risks are self-evident. Our company has just started, although we have a strong financial backing, it does not mean that we can bear such losses. ”

"In the future sales process, whether it is a strange customer or an old customer, we must establish the concept of cash spot, in the sublimation steel pipe delivery, there is no arrears, no one can owe money. If you can find someone to guarantee, don't use empty vernacular to guarantee, call the money to guarantee! Chen Shu will explain in detail the specific sales work. ”

When Li Haowen told his own sales philosophy and views, Mr. Wang continued to record it in the notebook, and when Li Haowen spoke, he nodded his head from time to time to express his affirmation, especially in the two aspects of sales channel expansion and capital risk awareness, Mr. Wang obviously agreed with Li Haowen's point of view.

After Li Haowen finished speaking, Chen Shu nodded to everyone, and at the same time paid attention to the direction of Mr. Wang, and found that Mr. Wang did not mean to speak and ask questions, so he was ready to tell his sales views and directions.

"First of all, I agree with Director Li Haowen's sales point of view, whether it is regional competition, sales promotion, and the awareness of sales risks behind, they must be faced. During this period of time, the division of sales areas, the determination of key sales areas, and how to carry out sales work are considered in these three aspects. ”

"First of all, the division of sales areas and the determination of key sales areas are closely related. The division of each region must have its main reason, that is, the exploitability of the market, as well as the market capacity!"

"The first area is the three eastern provinces, if you want to maximize the development, the northeast market is the inevitable competition place, on the one hand is Tangshan's resource advantage, on the other hand, Tangshan's geographical location advantage. The largest production areas of welded pipes are Tangshan and Tianjin Daeguzhuang, and Tangshan's geographical location and resource advantages are not possessed by Tianjin Daeguzhuang. ”

"The second area is the Beijing-Tianjin-Tangzhou region, first of all, Tianjin and Beijing have a very large market space, followed by Tianjin itself has a very mature steel pipe trade atmosphere and traders, which can promote and sell Tangshan products on a larger scale; ”

"The third area is Jiangsu, Zhejiang and Shanghai south of the Yangtze River, not only because there is a very broad market here, but also because of the off-season in the north, for the company's location to continue production to maximize sales. Under normal circumstances, although the south of the Yangtze River is slightly affected in winter, the impact is not significant overall. ”

"The fourth region is the three provinces of Hebei, Shandong, and Henan, because in addition to these three provinces and cities are not too far from Tangshan, the automobile transportation can be transported in a short time, and these regional welded pipe manufacturers do not have the strength to compete with Tangshan on a large scale. At the same time, the prices of these three provinces and cities are also easily affected by the Tangshan area, and these three regions are bordered, and the prices are consistent. ”

"The fifth area is the northwest region, which is mainly for the country's plan to build a great northwest, and of course these areas also have good sales potential. I think it is necessary to expand Datong, Xinzhou, and other cities in Shanxi, Xi'an and Baoji in Shaanxi, as well as Yinchuan, Xining and other places, which can be used as the company's expansion objects. ”

"Of course, there is a sixth region, but these areas lack the most basic understanding, whether it is possible to expand the market, and there is no relevant information about the sales of Tangshan enterprises. That is, Fujian, Guangdong, Hainan and other places, these areas of port shipping are more convenient, can develop the shipping advantages of Tangshan. ”

Of course, everything is envisioned, and all business development and verification are the places that must be summarized in detail in the follow-up work. In our future work, we will strengthen the comparison between regions and the distinction between price and competitive pressures. ”

"The pre-sales work is to mobilize local trading companies, and then expand from local commerce to Beijing and Tianjin, and then to the three eastern provinces, step by step from near to far. Through the connection with local trade, as long as there is no problem with quality, price competition will become the most fundamental thing. Personally, I think that in the first three months or even half a year of the company, we should not consider how much money we will make, but how much market we can expand and how much visibility we can improve. ”

"The above is what I and Director Li discussed and summarized with each other, after all, the strength of two people is limited, I hope that all colleagues and leaders will put forward more opinions and suggestions, and contribute to the development of the company!

Whether it is Chen Shu's description of the division of sales areas, or Chen Shu's recent concept of preparing to expand the market, Mr. Wang nodded in approval. However, when Luo Chen finished speaking, Mr. Wang did have the intention of asking questions, and Chen Shu was also prepared in this regard.

"Do you think we should open up the market and expand those areas first?" asked Mr. Wang. At the same time, the leaders of the company and Li Haowen focused their attention on Chen Shu.

Everyone wanted to hear Chen Shu's answer, Li Haowen first praised Chen Shu's statement, it was indeed very clear and very organized, but I don't know how Chen Shu answered Mr. Wang's next question.