Li Fanyu was holding the newspaper and was so shocked that he couldn't even close his jaw when he saw the groups of bold words on the economic page. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Wanhong Group announced yesterday the acquisition of Yunnan Skylark Automobile, at the press conference, Wanhong Group Chairman Xiao Lin said that it will inject 2.5 billion yuan into Skylark Automobile. It is reported that after officially incorporating this brand, which has been silent for more than ten years, Wanhong Group will devote itself to developing family cars with a price of about 100,000 yuan. ”

Huanghai Automobile and Chengxiang Group have joined forces to rejuvenate the New Year. Yesterday, Huanghai Automobile, a once-glorious pickup truck manufacturer, announced that it would transfer 51 percent of the company's equity for 160 million. Xu Gaofeng, general manager of Huanghai Automobile, said that after receiving the capital injection, Huanghai Automobile will take advantage of its production qualifications for pickup trucks and SUVs to set its sights on the urban SUV market that has recently caught fire......

According to this newspaper, Daihatsu Automobile, a mini car brand that was once popular all over the country, has been reorganized today and will continue the history of the brand and begin the ......research and development of MPV models.

"Wanshan Automobile ......"

"Dadi Auto ......"

"Dawning Auto ......"

"Wanfeng Automobile ......"

"Dragon City Chunlan ......"

"Hibiscus ......"

For a while, Li Fanyu seemed to feel that he had been crossed again.

All over the newspapers, these car brands have long been wiped out in the long river of history!

Looking at these car brands that have sprung up like mushrooms after a rain, Li Fanyu is holding the grass in his heart;

I might... Seen fake news?

What's the situation?

Businessmen are profit-seeking, and it is natural for them to do so. Car building fever......

Li Fanyu is no stranger to these brands in the newspaper. It can be said that he had seen a large part of these brands in his childhood, before the course of history changed.

Like Skylark, Yellow Sea, and Dawn, these are all famous car companies. In the eighties of the last century, it also occupied a place in the automobile market before many foreign brands had not yet had time to enter China.

Li Fanyu was even more impressed by a brand like Dafabet, which once dominated the taxi market in Tiancheng; Dafabet was originally a brand under Jinmen Automobile, and because it introduced the technology of Japan's Daihatsu van at that time, it directly transliterated the name of the master.

After Daihatsu rolled off the production line, it was immediately recognized by the market for its low fuel consumption and low price. Under the craze of going to the sea at that time, this kind of van that could pull goods and load people immediately became popular.

But the most common is to use it as a taxi. Why can it be loaded...... At that time, taking a taxi was a luxury, and the elderly who generally did not have a hundred or ten pounds of things to take or had mobility problems did not dare to spend money on a taxi.

And this big hair car, loaded with five or six hundred catties of goods or three generations of a family of grandchildren, is especially like playing.

Xiao Fanyu, who was only six years old at the time, was deeply attracted by the first time he took this yellow-painted "van" car. So after the whole family went to the hospital to pick up my grandmother home, I pointed to the yellow hair that was humming away, and said to Dad Li in a milky voice: "Baba, I want to drive this car when I grow up." ”

Dad Li was so angry that he slapped half of the girl's buttocks directly; Lao Tzu worked hard for you to go to school, and you set this fucking ambition for me?!

Beat!

Not negotiable!

In the short history of car manufacturing, Daihatsu has only made such a slow and successful model, and it is particularly hot in summer, cold in winter, and leaks everywhere all year round. So with the emergence of low-end cars like Songjiang Hafei and other Huimin cars, they were discontinued and closed down after just a few years.

Now, seeing this brand again, Li Fanyu has a deep egg pain in addition to the pain in his buttocks.

However, after reorganizing the entire newspaper layout and combining it with his own analysis, he finally came to his senses.

Well, this is all about making quick money!

There is an interesting policy in China's automotive industry called production access. This policy stipulates the conditions that enterprises should meet for the production of automobiles. For example, what meets the relevant national technical requirements, what is the ability to ensure product consistency, what has the ability to design and develop products, etc.

At the beginning, Zhengxin also made the first independent engine, and An Ning was familiar with it, so he relied on spending money and all kinds of halos to get the access qualification and production catalog before the later X-power production.

However, if private capital wants to step into this industry, it is very difficult to get qualifications without such an adventure as Zhengxin. Therefore, the most convenient and fastest way is to acquire directly.

What about acquisitions?

Acquire those old brands that have long existed in name only, and have long stopped producing cars, but still occupy the quota of access qualifications!

As long as you spend a little money, you can not only get the qualifications right, but also accept the assets left over from these brands, such as what old production lines, what engineers have not worked for more than ten years, and what production workshops full of cobwebs......

In short, spend a little money, and you can do science popularization for private capital that has never been in contact with vehicle manufacturing, why not.

Therefore, a large wave of zombie brands have been collectively resurrected. In the face of interests, time is also a cost.

This scene, in Li Fanyu's opinion, is quite a bit of a rush.

Come to think of it, it's not surprising that this is the case now. This is the case in China, where there are always well-informed people who can anticipate the direction of policy at an early stage. Even city leaders like Cheng Gang know the direction of the policy, let alone other channels.

And making money by policy is a tried and tested way.

Relying on policies to make quick money is even more tried.

As the saying goes, after I posted it, he was in a flamboyant bubble.

In the eyes of the investors behind these brands, the change in tax rates will certainly create a period of development. If we take advantage of this opportunity to develop well, we will have a place in the automobile market in the future. It doesn't matter if it doesn't develop well, as long as it occupies a period of time, with a market as big as China, it is also a matter to recover the investment cost?

In this fast-paced era, as long as you can use all available resources to pass the test to meet the off-line standard, you can get the car out. Then use advertising to hire him a 10,000 or 20,000 water army, and the car support kneels and licks the car to spray competitors, and selling him 30,000 or 50,000 is not as easy as premature ejaculation?

Don't you see Zhengxin's excessive marketing, with monthly sales of tens of thousands?

Li Fanyu thinks that the current situation is really different from the original large-scale entry of capital into real estate... It's so special!

Before his egg pain could be relieved a little, Pan Qiang's phone called.

"Mr. Li, you should come to our power company, the threshold here is about to be broken. ”

"What's going on?"

"In the past two days, more than a dozen companies have come to contact us, to buy our engine, to buy our gearbox, to buy our chassis technology...... As long as it is needed for vehicle manufacturing, there is nothing they don't want...... This thing is too evil, to sell it or not to sell it, you have to come over and get an idea. ”

Hearing this, Li Fanyu snorted and sneered: "I'm afraid they want everything except for their own research and development." ”

After thinking for a moment, the goods rolled his eyes and said to the phone: "If you have money, you don't make a bastard, you have to sell it." But what to sell and how to sell it, then you have to study it carefully. ”