"Oh, I'm sorry, I'm sorry, Xiao Feng, right? I've made you wait for a long time, just now a customer came to inspect and chatted with him for a long time, didn't you get impatient?"

Feng Jianxiong had just finished eating buckwheat and wiping his hands, when he heard a loud voice that seemed to be rough and bold at first glance coming from the door of the reception room, but he heard it before anyone saw it.

"You're welcome, we didn't have to wait long, we just didn't have lunch. Feng Jianxiong said just right, it is neither humble nor arrogant.

Pan Hua strode forward with a simple face, the two sides exchanged business cards, and then he patted Feng Jianxiong on the shoulder:

In fact, we have our own cooperative firm to help organize fights every year, but you specially flew from Wuyue Province, and we are still very grateful, and the monks who come from afar are good at chanting. ”

These words were quite polite on the scene, and Feng Jianxiong observed a little, and knew that the appointment materials he asked Shi Nicole to submit were quite successful.

Otherwise, it is impossible for a large company with annual sales of 2 billion yuan to send executives to take the time to chat with such a business information supplier that looks like a leather bag company - for legal professionals, every previous successful case is a stepping stone for larger customers to meet you.

If he didn't have the qualifications to play with Jin Chengyi at the beginning, he wouldn't even have a chance to speak today, and no matter how good his eloquence was, he would be blind in vain.

In order not to let the other party underestimate himself, Feng Jianxiong of course had to explain: "Cracking down on counterfeiting is just a very insignificant business for us, brand patents and copyrights, and we are involved in all rights protection." ”

Pan Hua subconsciously laughed, seemingly harmless to humans and animals, and while taking out a cigarette, Xiao Liu, the female secretary next to him, immediately came over to light it.

He also scattered one for Feng Jianxiong, and then said with a cloud of mist: "Tsk, you scholars are brains, and you have to mix everything." It must be easy to make money, right? We who are hard-money can only make hot sauce. ”

Secretary Liu just put away the lighter, and as soon as he heard Mr. Pan's lines, he silently mourned for Feng Jianxiong for a while.

She has been with Mr. Pan for three or four years, and she knows that every time the other party talks like this, she just looks down on those "flashy readers".

This is also human nature, and many peasant entrepreneurs will have the self-esteem of "college students are amazing! Not working for Lao Tzu!"

If the other party follows his self-confidence and compromises, then most likely he will really be looked down upon by farmers and entrepreneurs.

If it is-for-tat, even if the other party is speechless when it comes to reasoning, it will make the customer angry.

From a psychological point of view, this is a paradox that is difficult to deal with with words, and it is necessary to "make the other person recognize reality and strength without hurting the other person's narcissism".

Shi Nicole doesn't know so much psychology, she just feels a little uncomfortable and awkward, and she doesn't like to deal with such people.

In the silence and apprehension of Secretary Liu and Shi Nicole, Feng Jianxiong was only slightly stunned, and said easily: "Tao Dong and your ability to make money must be much better than mine." But I can't bear to repeat, let me concentrate on one thing all my life, isn't it boring to be a man?

"The ability is used to show off? Hehe, haha, Mr. Feng is funny. Pan Hua felt that the other party was impetuous, but then he came back to his senses, and felt that the other party was unspeakably open, and faintly gave him a sense of "this person has no academic qualifications in his eyes, but the division of labor is different". He has been in contact with so many readers over the years, and it seems that this is the most correct way.

Secretary Liu's job is to observe words and feelings, and she understands Pan Hua's emotional changes better than Pan Hua herself. Seeing this, I couldn't help but be secretly frightened: This little brother is good enough to speak, neither praising Mr. Pan nor belittling Mr. Pan, but only saying that everyone pursues differently.

Feng Jianxiong knew that his rhetoric had worked, and continued to humorously say a few words appropriately:

"Mr. Pan thinks that the way for readers to make money is elegant, and there are also elegant ones, but there is no money, and they have to pay for it. The reader who doesn't understand it half-understands, feels that his IQ has been humiliated by the writer, so he doesn't pay to watch pirated copies, and the book will hit the street.

If you want to make money, you can only make the protagonist mentally retarded, so mentally retarded that most readers can imitate and keep up with the protagonist's ideas, let readers pretend to be forced, and let readers spray the author in turn with the mentally retarded Xiaobai.

The mouth of the literati in the ass of the branch girl is all a fuck. It depends on whether the person wants to pretend to be forced in front of the consumer, or let the consumer pretend to be in front of him. Spend money to buy coins, sell coins to make money, Tong Suo is not bullied, who is more elegant than whom?"

Pan Hua's eyes lit up: "Hahahahaha! Xiao Feng, drink two more drinks in the evening, and I will call my cousin too." It's the first time I've seen you as a cheerful reader! It's different from those sour chicken chop lawyers who are full of justice and justice!"

Pan Hua's words are indeed from the heart.

He has seen humble scholars, and he has also seen scholars who look down on local tyrants and nouveau riche.

But I have never seen a person like Feng Jianxiong, who casually dissected the sacredness of a scholar in two or three sentences to such a bloody one.

From Feng Jianxiong's demeanor, body language, and tone of his sentences, it can be seen that he feels from the bottom of his heart that "the reason why scholars are sour is only because they want to sell off in addition to money." Everyone's pursuits are different, so it's not surprising that people who read books don't make as much money as those who are down-to-earth. ”

In this way, coupled with Feng Jianxiong's vulgar wording, mutual respect between the two sides was established, and the sense of distance was greatly shortened.

Shi Nicole and Secretary Liu were dumbfounded: What kind of eyes are this? What kind of eloquence, what angle? The eyes are too poisonous, right?

And this kind of operation?

Pan Hua thought for a moment and quipped: "Then Xiao Feng, do you think you came out to buy or sell?"

Feng Jianxiong was not annoyed: "I am a scholar who still has two or three elegant bones in my body, and I can't bear the loneliness when I am cheap, so I don't really seek money." I earn less than you, and I admit it. ”

"Well said, well said. Let's talk about your anti-counterfeiting plan. Pan Hua enthusiastically took the initiative to ask.

Feng Jianxiong saw that the other party had recognized him, so he did not hesitate to point out a mistake in the other party's wording: "Mr. Pan, maybe you didn't see my original fax plan clearly, let me emphasize it a little: we are not here to fight counterfeiting, we are here to provide your company with an 'overall solution for trademark well-known protection'." ”

Pan Hua also thought he was well-informed, and said with a smile: "I know, I know...... In recent years, there have been more one-stop packaging firms, which is nothing more than giving us an 'annual anti-counterfeiting package'! There have been too many counterfeit goods in recent years, and we have not to spend thousands of dollars to learn lessons in any year......

Later, around 2015, when L's godmother's anti-counterfeiting was at its most intense, the company's anti-counterfeiting funds rose to as much as 30 million a year.

However, at present, the company's marketing scale in 06 is less than half of the heyday of the later generations, and Pan Hua intends to understate the budget in front of Feng Jianxiong, so that Feng Jianxiong does not dare to open his mouth, so he subconsciously only said that the company's annual brand maintenance funds are only 10 million.

Feng Jianxiong was not very clear about this number, but he knew that Pan Hua must have reported less, so he didn't bother to poke it directly.

He quickly said, "Ten million a year, that's not a lot." However, just relying on a case to fight a lawsuit is too passive. Didn't your company think about making your brand nationally famous within the year?"

Of course, Pan Hua knew that Feng Jianxiong wanted to act as an agent for this matter, so he would naturally lower the price:

"It's well-known all over the country, and we're doing it. With a well-known reputation, there is active customs protection, as well as cross-class protection, we all know these benefits?

At present, it is nothing more than suffering from the fact that it has only been six or seven years since the registration of our trademark, and the history is not long enough, and the hot sauce is not loved by the people of all provinces in the country after all, so the coverage and popularity are still almost hot.

But the firm we cooperated with has said, we will never miss the well-known event in 08 years! At that time, our registered trademark is barely 10 years, and the above will definitely be able to get by - at present, in the hot sauce industry, who is better than us in China? As long as the hot sauce industry is still well-known, then it must be our family!"

Listening to the tone of Pan Hua's words, it seems that the brand agency is dispensable, as long as it spends more than 1 million, and then does nothing else, lies there for three years, and waits for the trademark to become famous.

If it was as simple as he said, then Feng Jianxiong's importance would indeed be much insignificant.

Unfortunately, Feng Jianxiong's reaction was completely beyond Pan Hua's expectations.

Feng Jianxiong did not mean to bargain and emphasize his importance at all, but was shocked in a contemptuous and exaggerated tone:

"3 years?Mr. Pan, now that e-commerce is developing so fast, the reshuffle of FMCG brands is also so intense, I heard that even Amazon on the side of the United States is preparing to open FMCG retail, maybe your hot sauce can still be hyped by the United States!

The legal consulting unit you originally entrusted actually told you that it would take three years before you became famous? This kind of opinion is too irresponsible! Didn't you read my plan? What I said was to make you famous within half a year -- by the Spring Festival of '07, you will be famous!"

After Feng Jianxiong's words were finished, Shi Nicole naturally had to help with literacy and explain a few words: "Mr. Pan, you may not know that the protection of well-known and non-well-known brands by the national foreign trade and economic cooperation department is very different.

If it is a well-known brand in the country, if the national customs finds that the shipping unit and the brand report do not match, and the distribution/agency contract cannot be obtained, then the customs will take the initiative to seize these suspected fake things ex officio, and then take the initiative to contact the well-known brand holding unit for verification. If it is a non-well-known trademark, then only your company will personally send someone to collect intelligence, take the initiative to apply for a report and ask the customs to seize it. I believe that your company is currently exhausted by the inspection of counterfeits every year......"

Fortunately, Pan Hua also understood a little bit of the benefits of being famous, and hurriedly stopped Nickole's follow-up nonsense about popularizing the law: "I know about this! I know how good it is to be famous! I don't need to say it." ”

So there is no need to say the nonsense of Nickole's subsequent interpretation of more than a dozen laws.

Pan Hua finally thought about it and said, "Then let's do it, I'll call Mr. Li in a while, let's have a drink together." Hurry up and give a price. If it's appropriate, you can tell me about the specific plan, and if you can entrust it, we should make this friend!"

"Yes, but I think it's better for me to quote first and then promise the result. If you want to listen to my detailed plan, you can't go back after listening to it - because if I find out that you want to steal my ideas and find someone else to do it alone, even if you finally succeed in becoming famous, I have a way to report you for fraud. ”