Chapter 35 How much does it cost you to care about Lao Tzu?

There are often barristers in legal dramas who are so arrogant and unapproachable that they are portrayed as almost difficult to get along with the worldly masters in martial arts movies or the mad scientists in science fiction dramas.

But in the real world, if there are lawyers who do this, then dying on the streets will be their only way out.

There is no other reason - the worldly masters of the martial arts world, who are uneducated, cannot be copied by others.

The achievements of mad scientists are also protected by unique scientific and technological equipment, patent laws, and consortium giants that monopolize technology.

But the creative achievements of top barristers cannot build technical monopoly barriers-

Even when a lawyer in the world could not handle the matter of foreign investment in domestic media giants, he exerted his supreme ingenuity to design a set of VIE capital structure. Or when Apple didn't know how to keep its money overseas to avoid taxes, it invented a "sandwich tax avoidance structure".

However, after making the first money, this method will always be figured out by the smart people in the circle and then imitated. This was followed by the disappearance of the monopoly position and the sharp decline in profits.

There has never been a law in the world that can protect the original interests of lawyers in "inventing new criminal methods or exploiting loopholes", which is the most difficult place for inventive lawyers.

Therefore, if you want to make money without the protection of the system, you can still make money for a long time.

Or by building an irrefutable reputation and prestige.

Either it is supplemented by a deterrent to the potential customer base, so that customers are jealous, and there is an illusion that "if you don't do this through XXX, will you be targeted and made a mess out of it?"

Feng Jianxiong's just right grasp and threat to Pan Hua at this moment, one by one, is exactly the magic method of this way.

Of course, Pan Hua can choose to find a firm, which is cheaper, and after figuring out the joints, he can slowly solve the problem.

But Feng Jianxiong also put his words there: If you listen to my plan, but don't spend money to invite me, my brother has a way to kill chickens and monkeys regardless of the cost, and then the scandal of your fraudulent operation of the brand will be exposed.

And the green world, for this kind of legitimate retaliation, the tolerance is still very high, almost forming a kind of industry self-discipline.

Although national law does not protect those who "invent new criminal methods", there are only a few hundred top barristers in China who are IQ qualified to invent new criminal methods (and they have to be subdivided into dozens of fields). Such a small group of people, through the national lawyers' industry association and other organizations to communicate with each other, it is easy to form a tacit understanding of the spoils, and no one dares to do things that break the rules and regulations and cross the line.

The law firm that Pan Hua had contacted for the purpose of cracking down on counterfeiting and operating the company's other legal activities did not reach such a high level. So he didn't know much about the mindset of this top barrister circle.

was just intimidated by Feng Jianxiong, and he was a little unhappy in his heart.

But, soon, he'll have to give me pleasure if he's not happy.

……

Pan Hua attached great importance to what Feng Jianxiong said in the afternoon and roughly reported it to his eldest cousin Li Lin, who was the general manager.

Li Lin usually focuses on market work, so he has no time to listen to the details of legal negotiations.

But I heard my cousin say that the person who came claimed that he could "risk agency operation brand quickly become famous", and the fee may be very expensive, and he can't go back after listening to the detailed plan. Li Lin was also a little curious about these unheard of strange conditions, so he condescended to meet the guests in person.

So on the wine table that night, there was a harmonious scene of staggered and staggered.

Feng Jianxiong is eloquent, and he is a rhetoric with different tricks, expressing his heartfelt view that "peasant entrepreneurs and scholars only have different pursuits in life, and there is no high or low". Then Li Lin also said that he was very concerned, and felt that this lawyer was really comfortable to communicate, and there was no sourness at all.

Of course, this kind of rhetoric will definitely not be learned by ordinary people.

Because Feng Jianxiong said this from the bottom of his heart, even he believed it.

It's the same as when Jack Ma said chicken soup.

Therefore, his aura can be natural, so that farmers and entrepreneurs can feel the respect of neither humility nor arrogance, and the combination of rigidity and softness.

If it weren't for Shi Nicole knowing Feng Jianxiong too well, knowing what kind of person he is usually, and knowing how he talks about people and gossips about ghosts, then almost even Shi Nicole would have to be deceived - the horror of his eloquence is the same.

Then, Feng Jianxiong quoted the price insightfully:

"20 million. As long as Mr. Li responds to this budget, I guarantee you your company's 'L godmother' brand, which will be well-known before the New Year in 07 - you can risk agency, and you can spend 30% in batches according to the actual layout cost in the early stage. The remaining seventy percent will be collected after being famous, and no money will be required if it is not famous. ”

"20 million? Why don't you grab it? Don't you know the market when we don't usually consult?"

The first person to refute it was not Li Lin, but Pan Hua, who was eager to show his loyalty, peaceworthiness, and conscientiousness. So these few words Pan Hua said more to Li Lin, "Brother, I have asked other firms, it is enough to be a well-known one of more than 1 million, and it is definitely less than 2 million." His price of 20 million is 10 times higher than the industry regulations!"

However, in the face of this kind of "literacy price", Feng Jianxiong was not annoyed at all, but just smiled faintly: "2 million? Okay, then you should find those firms that charge 2 million - as for October 08, before the opening of the session, will it be too late to take it down? Will it delay Lingtang to become a representative of the National Assembly?"

The national fame has not been achieved, who are you embarrassed to represent?

Li Lin has been a general manager for many years, in his forties, although his education is not high, his experience is enough. For all kinds of bargaining, it can't be more cooked.

Therefore, he also knew that Pan Hua's bargaining just now was purely Pan Hua's expression in front of him, "I usually do my homework seriously, and I will not be deceived by suppliers or stuffed with kickbacks", and by the way, he sang a white face.

This kind of expression of loyalty has almost no reference meaning.

So he was responsible for singing red-faced: "Mr. Feng's level and qualifications, I also heard about it just now." Do you get what you pay for, I believe you dare to quote this price, you must be very confident in your service level. Let's talk about your specific plan - rest assured, after listening, either let you do it, or we won't do it, and we will never go to a third party to plagiarize your ideas. ”

Li Lin's words can be regarded as magnificent, at least fully expressing that he already knows the seriousness of the failure to cooperate.

When Feng Jianxiong heard this, he pointed out concisely: "As far as I know, if your company's brand wants to become well-known through the approval of the State Administration for Industry and Commerce, it will take three years. My path is mainly to follow the judicial system and bypass the State Administration for Industry and Commerce.

And if you want to go through the judicial determination, as far as I know, your company's products have not been successfully marketed in all provinces of the country, and there are several blind spots. At the same time, there are at least 10~15 provinces, there are no infringers who counterfeit your company's products, and there is no relevant record of rights protection lawsuits. What I want to do is to make sure that there are people in all provinces of the country who are pretending to be you, and at the same time you are sued, and then win the lawsuit, so as to make enough coverage for judicial fame.

In addition, I have investigated that your company's products are sold in the European and American markets in a sporadic manner without distribution authorization through retail channels of some overseas Chinese. But your company has never paid attention to the fight of overseas channels, and if you entrust me, I can also fabricate several brand infringement cases......"

Speaking of which, he is already the general manager of the opposite party, and the other party also knows the end of plagiarism, so there is nothing to hide anymore, this description, Feng Jianxiong added more details of the operation, and the two sides asked and answered, and chatted for about 20 minutes.

Li Lin's eyes lit up, and he was shocked in his heart, he didn't know that he could still do this.

He also invited a law firm and approached Gu Wen. But to speak in good conscience, with those second- and third-rate firms in Guizhou Province, no one has really considered this issue from the height of Feng Jianxiong (at least no one had this level in 06). Those firms, at most, come to a case to fight a fake, which is almost like a poor student reading a book and moving a move.

And a good legal advisor is never used to tell the employer "what can and cannot be done".

A good legal advisor should be "as long as the employer wants to do it, even if the law does not allow it, then change the way and change the applicable law to continue to do it".

After listening to this, Li Lin readily admitted Feng Jianxiong's routine in principle, and at the same time bargained without relenting:

"The method is good, but 20 million is too exaggerated, and all the funds we spent on anti-counterfeiting and foreign legal litigation last year added up to 12 million, and this year it is not much higher. Even if the payment is made after the completion of the matter, 20 million is equivalent to a year's and a half legal expenses of the whole company, not to mention that you have to pay 30% in advance, and it is not a zero down payment. ”

Of course, Feng Jianxiong can't let go: "It's impossible to have a zero down payment, and we are a solution for overall brand protection and promotion, not just legal costs." It is also necessary to register leather bag companies everywhere, forge workshops, and pay court litigation fees, all of which have direct external costs. Every time in a province, 'self-directing and self-acting, fighting left and right', even if our own people work voluntarily, I am afraid that the money paid to the outside world will exceed 500,000 yuan. ”

Li Lin couldn't refute it directly when he heard this, so he pretended to let Pan Hua calculate it, and then pretended to be very cautious and said: "Then let's do it, if we can't make a zero down payment, we will do it at most 12 million, which is already the company's legal budget for a year." No matter how high it is, if I, the general manager, say it doesn't count, and the people will not be convinced -- what will those firms that have cooperated with us for so many years think?

Feng Jianxiong evaluated the other party's words in his heart, and knew that if he relented to 12 million, this list would definitely be done.

But at that time, the cost will go by more than half, and I have been busy for more than half a year, can I only make so much net profit of four or five million?

Being a man is from thrift to luxury, and from luxury to thrift. In the first half of the year, he used patents to touch porcelain, and even finally sold out the method of crime to Jin Chengyi, but he made thousands of dollars before and after.

If you live more and more now, and the net profit is only 5 million for half a year, you will definitely stain your own worth.

Feng Jianxiong felt bored for a while, and asked casually: "Then if I don't want a down payment and 100% pure advance risk agency, how much can you give?"

Li Lin and Pan Hua pretended to discuss solemnly and quoted a price of 15 million.