Historically, why didn't Gao Dasong's "Xiaoshuo" grow into a giant-level platform-based APP like "Logical Thinking"? (I mean, of course, "getting"). ）

In the final analysis, in addition to the different positioning and endowment of the two.

More importantly, Gao Dasong can't be regarded as a "complete" self-media at all.

The strength of "Logical Thinking" is not completely relied on the Youku website to attract traffic in history, he just regarded Youku as his own channel and chess piece, and immediately transferred it to his own > after Youku pulled people(Of course, there was still more than a year of transition with the help of the Himalayas, and I listened to the Himalayas when I drove to work at that time.) The biggest benefit of audio products is that they can capture the learning needs of elites when they can't see things with their eyes. It is estimated that Luo Pang also got good data feedback in the Himalayas, so he did it himself.

To clarify, I'm not an elite, I'm just saying that these products are designed to address the needs of elites. I'm just a street fighter, rubbing my face and using the same product as the elite. ）

In history, Gao Dasong is a cultural person with a strong brand of "Ahri system", so he can't expand his fans on the WeChat public account, at most he can operate his own Weibo (Sina Weibo and Youku Tudou are both wholly owned by the Ahri department, so there is no problem in choosing sides).

A self-media person who can't use the WeChat public account to circle fans for himself is incomplete.

Gao Dasong's fans on Youku cannot be regarded as his thorough fans, they can only be regarded as "a common collection of his fans and Youku fans", and the quality and stickiness are very poor.

These users came to see it because of the cheap price of Youku's content, and there is no loyalty at all.

This is the most important reason why Gao Dasong finally had to start early in platform-based competition in history, but he lost.

Of course, due to the problem of being bound by the Ahri system, Ma Feng later rewarded Gao Dasong with the title of CEO of Ahri Entertainment to make up for it, so it can't be regarded as a complete defeat. The helmsman of Ahri Entertainment, although he can't be a big boss like the founder of "Get", is also very valuable.

In fact, Luo Zhenyu's move to win a comparative advantage over Gao Dasong was later learned by all Youku head UP masters in history.

A few years later, almost all UP owners with more than 500,000 fans on Youku will delete key elements when Youku UP content, and then leave a message saying, "Put this dry goods on the WeChat public account, please pay attention to this to get relevant content".

Later, Youku became a public toilet for content.

Not to mention that the station also comes to bully - many UP masters who are stationed at multiple stations at the same station, they don't dare to cut the content they put on station B, for fear of losing fans, at most they will leave a personal Weibo and WeChat at the end> in the final analysis, it is because Youku's official fan economy is too bad. Everyone feels that their fans on Youku are worthless and disloyal.

Even if Youku users scolded thousands of times in the comment area and barrage, "Don't pay attention, get out, love to do it", it can't save the rolling death frenzy of Youku UP masters.

Because Youku's UP master doesn't treat his fans on Youku as a person at all.

Youku has no fans, only greedy for your family's resources to sell cheap transactions.

Even if a chicken is bought hundreds of times by a benefactor, it is estimated that it will be bought emotionally. It's a pity that Youku doesn't, and it has to be sighed.

However, this seems to be a common problem of the Ahri system, after all, the e-commerce background, the business component is too strong, there is no friendship at all, just a transaction.

And Ahri is a big entertainment, because he doesn't understand, he doesn't have this gene, and he is afraid of being deceived by content reviewers and getting kickbacks. Then you can only look at big data to make decisions, and dare not have the responsibility of the decision-maker.

The final result is that no matter what content you do, you can't make that "righteous" temperament, just look at big data.

Even Gao Dasong himself sighed in a talk show with John Woo: Those who dare to take risks after investing in movies are called "big bosses", and there is a sense of Jianghu Qi supporting them, just like the Hong Kong film bigwigs in the old era.

And those who only dare to look at big data and decide what to invest in are not qualified to use the words "big boss", they only deserve to be called "investors".

Investors can't invest in revolutionary innovations.

took the script of his own literature, and he could only shoot masterpieces at the data level such as "XX Chasing the Murderer" or the women's illustrated book of N fancy women's watches, and dwarfs at the word-of-mouth level.

Take a line from the friends of Duan Dou in later generations, this is called "A movie determined by big data is a movie without a soul".

The reason why art is art is because it is not efficient and cost-effective.

If you pursue the most efficient everywhere and play the art of chicken scars, go straight home and open an Internet celebrity store to sell A goods.

And Feng Jianxiong is well versed in this history.

Therefore, on the one hand, it is impossible for him to tolerate the tragic history of Youku in another time and space, repeating it on his N station.

Any self-media person who takes refuge in him, if he dares to "drain traffic at Station N and add bricks and fans to his WeChat public account", then he must strictly prohibit it.

Station N must not be turned into a public toilet without fan loyalty.

Today, he first leveled Gao Dasong and Luo Fatzi, and set up a benchmark of "you have to follow this to cooperate with Station N" for the future self-media people and potential V-level UP masters, which is to solve the crisis in this regard.

On the other hand, this is also the reason why Feng Jianxiong insisted on saying that even if he had insufficient capital chain two years later and wanted to find Ahri financing after the successful listing, he was only allowed to buy shares and not acquire, otherwise he would rather negotiate with Jackma.

He knew that Ahri didn't have the bones to make great entertainment, and he didn't have that god.

Jack Ma doesn't understand his own fart, once he acquires it wholly and can't understand it, then it is inevitable to use big data to put shackles on Station N. Otherwise, Jackma would not have been able to know whether Feng Jianxiong had harmed the public and private interests.

Feng Jianxiong could not allow the existence of this inverted shackle.

Jackma can't understand it, he Feng Jianxiong at least understands it better than Jackma (although he doesn't understand it very well), and he at least knows the general trend of this circle, knows who understands the content, and knows the evolution of push technology in the future.

On this one-third of an acre of land, he Feng Jianxiong is personally at the helm, and he must be better than Jack Ma's agent.

At least "one company, one platform, one group of fans, one leader", there will be no crisis of confidence.

……

After leaving the headquarters of Station N, within a few days, Luo Fatzi got his 750,000 start-up capital - but in the special account, he himself has no right to withdraw it directly, and it can only be used by the finance of Station N when he pays Luo Fat's newly established crew members every month.

With this flexible expenditure, Luo Fatzi's heart is also a little more active.

Anyway, as long as you hire someone, you can open it from here, so there is no need to spend all your money on technical employees.

Director, cinematographer, editor, lighting, sound mixing...... Of course, these people want it, but if it's just a talk show, not a movie, there's no need to be so professional. Lighting and tuning scenes can be done part-time by one person, and directing, photography and editing can also be done by one person.

With the contacts that Luo Fatzi has accumulated over the years on CCTV, he doesn't know too much cheap labor in this area. Hire a person for more than 10,000 yuan, and you can carry these jobs.

In this way, the labor cost of a month is at most 30,000 yuan, and the 750,000 venture capital from Station N to the "Logical Thinking" program group can be spent for at least 25 months, which is more than two years. (Luo Pang assumes that he is his own boss, so he does not get paid)

A talk show, if it hasn't been popular for two years, then the producer should throw himself into the river, don't struggle.

He felt that he could increase his expenses a little more and shorten the burning period of this venture capital to 15 months (normally one year, plus the preparation and run-in period before the first season, which is counted as three months), so that it would be enough to survive the word-of-mouth period of the first quarter.

"You can also spend two-thirds more of the labor budget, why don't you hire a knowledge planner and a content editor? Give a salary of a few thousand yuan, go to Peking University - recruit two graduate students in sociology or economics who can't find a job, help with topic selection and speech, and sharp......en the lines of the program."

Luo Fatzi thought about it like this, and then decided.

There is no need to waste all the money allocated to him to hire a photographer. The most important thing about talk shows is content. His own cultural level is not high, and the dry goods in his stomach are not as good as those of Gao Da Song, so it is better to ask for foreign aid.

He was also self-taught, and he decided so happily.

It took a month to recruit all the people, and some run-in trial recordings, internal meetings to discuss opinions, rectification and modification, and stumbling until the middle of the summer vacation, Luo Fatzi's "Logical Thinking" finally launched the first episode of the program at Station N.

"Follow 30,000 fans, and the cumulative number of views in a week is 500,000. The playback data is not bad, but the stickiness is a little worse. ”

"But it's normal, I just did one show, people pay attention to you, fan you, and there is nothing else to look at, why fan you? At least you have to be searched for more than three high-quality programs, and if you have a little word of mouth, people will fan you more. Let's take it slowly. ”

Luo Fatzi thought about it in his heart, knowing that although he was still far away from Gao Dasong, at least the recommendation positions and advertising drainage resources given by Station N were not bad.

If you have a head, you can maintain the hearts of those who work hard - the most important thing is not Luo Fatzi's heart, but the director/photographer and content planning he recruited...... The hearts of these people.

Relying on this salary alone, it is impossible to retain talents who are really capable, and the key is to let the other party see the head of this career.

After all, some people were also dug up from the CCTV system. The sense of expectation for this career must exceed the sense of professional security brought by the CCTV signboard in order to last for a long time.

"Don't think about it, do a few more issues, if the fans are really strong, go to Xiao Feng to ask for more favorable conditions. Luo Fatzi made up his mind and continued to work hard.