Zhou Tianyin saw that the pace of the negotiation was well controlled, so he continued to say a lot of additional conditions. Some conditions are slightly difficult for Luo Fatzi, but considering the rich rewards after doing so, he is willing to take these risks.

Then, Zhou Tianyin finally talked about some key dramas.

She continued the showdown:

"In addition, in terms of the production method of your program, you can choose to be only responsible for the three links of material selection, content, and talk show performance, and then outsource the technical work such as recording and post-editing to our website team, and if there are other needs of 'crew resources' in the future, you can also find the website to coordinate. But in this model, your advertising fee share will also be relatively low, and you can only get 10%.

The other model is that you set up your own crew, not only provide the content and recording, but also all other expenses, and finally deliver the finished film to us. In this case, I can mention 20% of your advertising fee share. But if the traffic is not large and you can't earn back the expenses of the crew, you have to take the risk and bear your own profits and losses.

Finally, if you are very confident in yourself. Then we can also give you an additional 10% of the advertising fee share, but in this mode, any recommended resources you get on the website must be purchased according to the conversion price of internal resources, and the official will not give you free publicity in addition to the guaranteed recommendation. If you need the opening roll of another program to attract traffic to you, then that part of the advertising fee must be deducted from the opening ad of your program at a ratio of 1 to 1.

All in all, the higher the risk, the higher the return after a successful fire. Look at your confidence in yourself, our N station is very transparent, without any catty and unspoken rules. ”

Luo Fatzi's heartbeat accelerated slightly when he heard this.

He has been in CCTV for more than ten years, although he now has an ambition to jump out, but after all, he still doesn't have the courage to take care of his own profits and losses.

Although he has worked as a producer himself and organized crew resources, he also roughly knows how much it costs to shoot interview documentaries (talk shows, from the perspective of production costs, are similar to interview documentaries).

However, back then, they all took the public money of the CCTV production company to do these things.

Now let him take out his savings to start a business, or even sell his house to pay the crew salary, he still doesn't dare.

"Can't I trade my personal brand value for some venture capital?" he asked reluctantly.

His greatest wealth is his current reputation and personal brand value.

Although his popularity is still far less than that of Gao Dasong.

"Yes, but Mr. Luo, with all due respect, your social reputation doesn't seem to be very high. Zhou Tianyin ruthlessly pierced this,

"If you want, we have estimated your personal brand in advance, calculate your reputation is worth 3 million, and we can give you a crew budget of 750,000, which cannot be discounted, and can only be paid on behalf of the people you want to prepare. And then in the future your personal brand earnings, we're going to take 20% of the benefits permanently.

Of course, considering that the law does not allow the contribution of corporate goodwill and personal reputation, so the specific form of contract, Feng will always deal with it - you have to believe in his ability to do yin and yang contracts. If you don't dare to pay for your own profits after this money is spent, then go back to mode 1. That's why you'll only get 8% of the time. ”

Luo Fatzi calculated in his heart that if he could test the traffic value of his program before the 750,000 risk salary was spent, then in the future, it would be nothing more than 20%*0.8, that is, 16% of the advertising revenue in the future.

It's more than 10%, and it's less than 20% of the start-up capital you pay directly, but the risk is also a compromise between the two.

As for the highest-risk model of "even spending real money to buy the recommended position, but you can get 30% of the advertising share", he can't even think of it.

"Then this model, I formed my own crew, but you need to take on angel round ventures. Luo Fatzi made a decision.

Zhou Tianyin nodded, and finally smiled evilly: "Okay, then let's talk about the last precautions - this is also what Teacher Gao signed with us." That is, the program producer shall not use the content of this site to attract traffic to the third-party platform, otherwise once discovered, it will be regarded as a breach of contract, and the site has the right to seize all unexpired advertising revenues and pursue legal responsibility. ”

"What do you mean?" Luo Fatzi is not a law major, and he is instinctively a little nervous.

Feng Jianxiong finally waited for an opportunity to take over the conversation, and explained casually: "Alas, don't be nervous, Tianyin just loves to do business with a straight face." Let me translate it for you, in human terms, it means that you can't take the opportunity to appear on our website to advertise your self-media accounts on other platforms, let alone lure others to watch exclusive content there - I mean the WeChat public account, maybe it will be relaxed in the future.

As for Weibo, you can still keep it. But I want you to confirm that you are not allowed to post anything related to the show only on Weibo and not on station N, you must ensure that the content of station N is the most complete. ”

Now, it is June 2011, and the product of WeChat has been born for half a year, and the WeChat public account function has just been launched.

Originally, Tengyun Company did not attach much importance to the function of the official account, and even the development schedule was temporarily proposed this year.

The reason why this is so is also because in the second quarter of last year, Tengyun had just launched Tengyun Weibo.

In Tengyun's view, everything related to social sharing, as long as others do it and succeed, it looks promising.

As long as Tengyun copied and copied, he could steal the fruit of the song. (So the appearance of Tengyun Weibo was just nine months later than Sina, basically observing for half a year, and then starting to copy, and copying it in three months)

But this time, I looked away, and Tengyun Weibo pounced on it.

Moreover, to confirm that he has hit the street, it is also an observation period, so Tengyun basically observed this year before he was convinced that he was cold

Then I hurriedly thought of adding a > to the new and seemingly promising WeChat, and the appearance of the public account was nearly two years later than Weibo.

At present, some people have opened a public account column on WeChat, and even Feng Jianxiong has opened it.

But Luo Fatzi didn't think of opening it yet, and he didn't see much value of this thing for the time being - it's not that he didn't know Tengyun's large traffic, he just didn't see the difference between the influence mode of the official account and Weibo, so he didn't dare to bet.

"As long as I promise not to open a WeChat public account to drain traffic, you don't have any other conditions?

"Of course, this is the last condition, and I promised you that you can start preparing the crew tomorrow. It's business as usual," Feng Jianxiong said very generously.

"That's it! Then it's decided!" Luo Fatzi was afraid that Feng Jianxiong would regret it, so he hurriedly agreed.