In 07 years, compared with ten years later, the international status is not so high.

After all, at the beginning of the century, China's GDP surpassed that of Italy, ranking behind the United States, Japan, Germany, France and Britain. Around 07, he was still competing with Germany for the third place in the world. It was not until after 2010 that it was on par with the original and then overtaken it.

Therefore, the Chinese people in 07 are basically not used to the fact that foreign adults put on a pro-China posture in order to obtain the Chinese market.

So much so that when one or two foreign adults put on a flattering look, the Chinese were flattered, and then they were willing to be tricked by the other party-

TO TAKE THE SIMPLEST EXAMPLE, AFTER 2016, THERE ARE QUITE A HANDFUL OF YOUTUBER QUASI-INTERNET CELEBRITIES IN THE UNITED STATES, CANADA AND AUSTRALIA ON THE INTERNET, EYEING THE INCREASINGLY RICH CONSUMPTION POWER AND NATIONAL SELF-ESTEEM OF THE CHINESE PEOPLE, AND THEN PINCHING THEIR NOSES TO DO THOSE VIDEO/LIVE BROADCASTS THAT "EAT ALL OVER CHINA".

Most of these programs are under the guise of "introducing Chinese cuisine to the audience in the host's home country", but in fact, the final ratings data shows that 95% of people from the mainland are watching it.

As long as you go anywhere, order some local snacks, and then pinch your nose to eat them all, and put on a full of praise expressions and lines, you can go to many Chinese people to see it, and the number of clicks is often millions. Dick Si, who was originally penniless in her home country, can also immediately become an Internet celebrity and attract sponsors.

Of course, this kind of self-media routine always spreads quickly, and then immediately some Chinese in California in the United States are not angry that foreigners make this money, and then they also follow the trend and fine-tune it, making some Chinese food peddled to foreigners on the streets of Los Angeles (in fact, it is given away for free, and even spending money to invite foreigners to give speeches on delicious food), becoming an Internet celebrity with millions of fans on Kuaishou and today's headlines.

Although the methods are different, the logic behind them is the same.

That is to grasp the psychological weakness of the Chinese people who are very proud of their food.

Use "as long as you say that the food in his hometown is delicious, he is willing to click in and watch" to create an Internet celebrity with a ticket.

……

Feng Jianxiong knew this truth in his heart. However, if you want to take it out and preach to Ding Lihui, you have to pack it a little.

After all, some words that are obviously predicting the future are not good to say it too bluntly.

But the meaning is the same.

Ding Lihui is also a high-achieving student, and her IQ and experience are not low, so she naturally quickly understood a rough idea.

Ding Lihui pondered her thoughts and confirmed: "So, what you just said is to make the editing clues of the film 'leading' and 'rhythmic'." In fact, I want to say: try to provoke audiences from all provinces and regions to compare with each other and take pride in local food? Is it better to stir up topics and controversies in the whole society and strive for more ratings? And then do you think this will be conducive to the popularity of this documentary?"

Feng Jianxiong nodded: "That's pretty much what it means, there are still many details in the specific operation." ”

Ding Lihui smiled bitterly: "But I don't think this plan is likely to come true." I'm in the media, and the set of hype you said has been used a lot in the entertainment industry, so how easy is it to succeed. Also, I don't believe that the self-esteem of local food can be so strong that it encourages them to form a society-wide discussion and controversy. ”

As an existence with at least some more qualifications and insight than the editor of the UC Shock Department, Ding Lihui, a high-achieving media student with a professional background, is not so easy to fool.

She soon discovered the loophole in Feng Jianxiong's words.

In other words, at least there are many objective conditions that are not met.

As for Ma and Sha, who were listening on the sidelines, they were already a little foggy and couldn't keep up with the rhythm of the two.

However, although she does not have the ability to think rationally about this issue, she can at least choose the side she is relatively willing to support based on her feelings and start a heckling.

Ma and Shabang said: "Senior Feng, I think what Sister Hui said makes sense. Are you taking it for granted? According to your theory, isn't Chinese food the best in the world? Are all foreigners who say on TV and video that Chinese food is delicious just to show us just to attract attention? I can't accept ......?"

"Don't rush to deny my conclusions, let's look at it little by little - to be a human being, think rationally, not emotionally. Otherwise, it's an inferior animal. Feng Jianxiong first laid out a spectrum, set the tone, and then began to analyze:

"First of all, I didn't say that Chinese food is not delicious. In fact, Chinese food is, of course, one of the most delicious cuisines in the world.

However, scientific research has shown that the key to whether consumers feel that food is delicious or not depends on their eating habits. For example, Shu people will feel that Cantonese cuisine is bland, Cantonese people will feel that Sichuan cuisine is heavy and disgusting, and there is no objective scientific standard for whether it is delicious or not.

Judging from the development of Chinese food in the United States, it is true that Americans love to eat Chinese food now. But the taste of the Chinese food they eat is actually improved. As we all know, for more than half a century, the most popular Chinese dish in the United States is Zuo Rooster.

Other goo meat, sweet and sour fish is also a truth. Americans love to eat sweet and sour Chinese food, and even sweet and sour fish specifically hopes to replace vinegar with ketchup - just because Americans think that the sour taste should come from ketchup, and do not accept the heresy of vinegar. (There is no problem with the pork, because the sourness comes from the pineapple.) Americans think that the sour taste derived from fruits and vegetables is orthodox)

On the flip side, we are currently recognized as the world's number one dark cuisine HAGGIS, and those rotten fools are still eating happily like Rexiang, who are you talking to?"

Feng Jianxiong's later life has seen an entrepreneurial broker who claims to be able to create explosive consumer goods, the gangster of the rivers and lakes. I have done beaver nail art, Afu essential oil, these popular models, and also got "Eagle Beef Brisket".

There are a few words that are recognized in the circle: if you are engaged in catering, if you are doing high-luxury, private customization, then there is nothing to say, you can make everyone satisfied with the taste to keep improving, as long as you are under the book.

But if it's just a light luxury meal, or even lower than a light luxury meal, then striving for excellence in taste is the least cost-effective investment.

Because according to objective science, there is no standard for whether it is delicious or not, it is only related to habits. There is no such thing as a food on earth that the vast majority of people find very tasty.

Therefore, if you want to industrialize and standardize the restaurant chain model of opening branches and mass sales, forget about the ultimate pursuit of taste. In the case of limited financial resources, it is definitely more cost-effective to prioritize the improvement of hygiene and service, and the average customer satisfaction will increase.

Although these words are cold-blooded, they hurt the food self-esteem and feelings of the Chinese people.

But because of its cold-bloodedness, most people who think emotionally can't see through this truth. This truth has only been grasped by the calm elite for a long time, and then it can condescend to the dimension to attack and kill those who have feelings.

After Feng Jianxiong said this, Ma Hesha still felt a little difficult to accept.

She doesn't matter, though.

Anyway, Feng Jianxiong can't use her in this matter.

Ding Lihui is relatively rational, and she has been cultivated like an unscrupulous editor all year round, which has made her discipline collapse a lot, so it is not difficult to substitute this kind of thinking.

Ding Lihui unwillingly admitted: "Okay, I admit it, you did catch the soft underbelly of the self-esteem of most Chinese people, and then you conspired to use this evil of human nature to bring rhythm, lead war, and stir up hot topics."

However, you still haven't made it clear, how do you technically want to achieve such a war and hype? There have been so many CCTV food programs, haven't they also been able to lead the war successfully?"

Feng Jianxiong motioned to the other party to calm down: "This is going to be combined with the progress of new media technology - specific, the current law, I may not be able to say it clearly." But I'll give you a look a little further and you'll get the idea—I currently have a NICONICO video network on hand, and you should know that. ”

Ding Lihui nodded as a matter of course: "Nonsense! You have openly said it on CCTV that it was named after Nicole, who doesn't know now!"

Feng Jianxiong continued: "But you must not know, I am going to ask the technical department of NICONICO to brew and develop a new technology called 'danmaku' this year. That is, the subtitle comments of the registered logged-in user are scrolled directly on the screen where the video is played. DO YOU THINK, AFTER THE EMERGENCE OF THIS TECHNOLOGY, IF THE WEBCAST PREMIERE OF "A BITE OF CHINA" IS HELD ON NICONICO NEXT YEAR, AS LONG AS THE COMMENT AREA IS WELL PACED, HOW MANY PEOPLE WILL NOT VOMIT AND BE UNHAPPY, AND THEY WILL HAVE TO SQUIRT BACK?"

Ding Lihui didn't grasp the power of this at the first time, she thought blankly: "Just allow video comments? IMHO, according to the information I received, Youku is also considering developing a video comment function this year, and it may be launched faster than you." But I don't think video comments can have much effect on scolding. ”

Feng Jianxiong shook his head with confidence: "Those are basically two things! Video comments are only visible when the screen is rolled down, and the people who watch the video, as long as they are allowed to scroll the screen to see the things, the exposure rate will be reduced by at least 97% - that is, only one in 30 users will scroll down the web page."

And the barrage is to really shoehorn other people's comments into the eyes of all users - of course, in the future, we will add a function that allows members to block non-member barrage as appropriate - so, it is forced to be watched. If at this time, there is an audience in Shu Province who sees a netizen from Guangdong Province scolding Sichuan cuisine for being spicy chicken, Cantonese cuisine is the most awesome. CAN HE RESIST NOT SIGNING UP FOR A NICONICO ACCOUNT AND THEN LOGGING IN AND SCOLDING BACK?

And if you think about it again, although Youku's traffic and number of users are still forty or fifty times that of NICONICO, NICONICO seems so harmless in front of Youku, and it is simply a small and beautiful niche reserved place.

However, Youku is just a pirated video website, and with the current status of copyright in China, how many hardcore high-sticky users can Gu Yongjiang (Youku's boss)? Those people watch Youku, nothing more than Youku's streaming decoding efficiency and fast network speed! They don't have half a dime loyalty to Youku! Therefore, Youku's 'number of registrations' and 'number of logins' indicators are very pitiful.

And if I rely on detonating the evil of human nature, on the premise that we do not discriminate regionally and do not make politically incorrect mistakes, induce netizens to pinch each other, force them to register a NICONICO account, and develop the habit of logging in to watch videos and scolding, then how much higher will the quality of our users be than Youku?"

Ding Lihui was dumbfounded.

She gasped deeply.

It's despicable!