The two sides are arguing with each other, putting on the difficulty, stressing the cost and efficiency, and bargaining.

The seller's asking price was only pressed to 18 million, and 20% of the price was prepaid in batches. The buyer was only willing to accept the total price of 12 million and 10% in advance.

Shi Nike listened and watched, and felt a sense of powerlessness hit her heart: How long do you have to practice hard to have this kind of eloquence that combines rigidity and softness? Perhaps, you won't have this kind of heat in your life, right?"

The words in the arena and the smell of gunpowder became more and more intense.

"Mr. Li, let me emphasize again! If you leave this store, you don't want to find a second person to help you run this business. As long as you refuse to cooperate with me, after I get out of this door, if I see that you are well-known through judicial channels in the future, I will definitely be able to make your L godmother stink believe it or not?"

"Do you think I have a recording of today's negotiations? Do you think it is possible? In the future, the brand value of my name Feng will be higher than that of your company. I'm guilty of using this kind of lose-lose method to make you stink? But don't think I have any other tricks than this kind of indiscriminate pediatrics!"

Feng Jianxiong's witty remarks and fierce attacks repeatedly forced the buyer to raise the budget.

Li Lin was also a little unable to bear it, so he temporarily called a confidant legal cost accounting staff to help negotiate and refute together.

Those guys who calculated the accounts still had a few brushes, and they said stubbornly: "But Mr. Feng, in the basis of your quotation just now, there is a bit of a problem with the accounting of the third-party cost in the early stage." You're doing the cost according to the records of the 15 provinces that you helped us falsify.

However, after our previous memo investigation, there are actually 4 provinces in these provinces that have cultivated a good spicy market in recent years, and there are already people impersonating us.

It's just that our market share is still too small, and the cost of litigation to crack down on counterfeiting is not as good as the profit in the province, so we have not put it on hold. But if you're going to play, the layout cost should be deducted from the constant cost......"

Translate the words of the guy who calculates the accounts in human words, and it looks like this: For example, in Wuyue Province, a water town in the south of the Yangtze River that doesn't eat spicy, maybe in 06 L godmother already had 5 million sales and 400,000 net profits. However, systematically cracking down on a fake may cost more than 400,000 lawsuits, evidence collection, and travel, so these lawsuits have always been separated.

But since Feng Jianxiong has reached the level of "fighting without fakes", the existence of these people is undoubtedly to help Feng Jianxiong save some costs for doing things.

The counteroffer has reached the level of such a baht must be compared, OPEN-BOME, and there is no one.

IT'S ALMOST LIKE HOLDING AN IPHONE'S BILL OF MATERIALS AND DISCUSSING HOW MUCH A PHONE SHOULD SELL FOR.

Feng Jianxiong was so angry when he heard this, and said in his heart that if he was so entangled and unclear about the cost, he would not do this business.

At that moment, he had a categorical showdown: "Lao Tzu is doing the 'overall solution for brand operation', what price is worth depends on the curative effect! Why do you calculate my cost? The cost is your business! Do you want to do it or not, I am the first person in the country to think of this matter, if you don't look for me, you don't want to do it through others!"

Li Lin is going to play a red face, although he was robbed by Feng Jianxiong at the moment, he did not make a bad voice for the time being. But the lackey of the algorithm service cost next to him was busy showing his loyalty: "What kind of attitude do you have? This kind of business income is uncertain, how can you pay if you don't count the cost?"

As soon as Feng Jianxiong stretched out his hand, Shi Nike next to him immediately handed over a folder. He took it in his hand and said to Li Lin and Pan Huasenran: "Mr. Li, please let this tent out." I'll take these things out and show you them now, so that you can know my strength. I don't recognize it out of this room. ”

Li Lin inexplicably felt a coercion, more curious, and waved his hand to let his subordinates out.

"Mr. Li, I ......" the loyal lackeys are at a loss.

"Let's go out for a cigarette. Li Lin nodded slightly noncommittally.

After the lackeys left, Feng Jianxiong spread his things. Inside are the details of the transaction between him and Kim Sung-yi, including copies of all the original agreements.

Feng Jianxiong is absolutely not allowed to leave evidence for a third party, so he is only allowed to look at these things, and is not allowed to take pictures with his mobile phone.

Li Lin looked at some details, but became more and more secretly frightened, and asked frankly: "Do you want to prove to me that you 'have the strength to consistently find new legal loopholes'?"

Feng Jianxiong said proudly: "It's almost, so, don't talk to me about the cost, I have this qualification." ”

When it's time to get closer to each other, it's enough to respect each other. When it's time to show your muscles, of course, it's also a matter of course.

When it's time to prove sincerity, concentrate on proving sincerity.

When it's time to prove your strength, focus on proving your strength.

Li Lin nodded slightly, as if he had figured out something.

Seeing this, Pan Hua hurriedly came out to compromise and play a round: "Xiao Feng, I also know that you are a cheerful person, and what you just said makes sense." But because this kind of thing has never been seen before, it is necessary to calculate which algorithm is more reasonable! You have to say that it is not cost, but according to the curative effect. It's not easy to quantify how much the hype value that is well-known two years in advance and comes with additional hype value can bring!"

Pan Hua's words still have some truth.

Look at the curative effect of the charge, you shouldn't count the cost to price, that's fine.

But the problem is that the increase in brand value is difficult to quantify, so the "efficacy" is a little difficult to convince the public. After all, Feng Jianxiong is doing a business that has never been done before.

Feng Jianxiong sighed, but his mind was spinning rapidly, thinking about how to convince people.

"Mr. Li, Mr. Pan, I'm not unreasonable, since you want to see the curative effect, then we'll make a bet. I am very confident in my plan and the intangible value of your company's brand, I hope you will not regret it then!"

Pan Hua was stunned for a moment, and before he could speak, Li Lin was quite atmospheric, and asked bluntly: "What kind of share? Is it possible that you want to share from the profit growth of my company in the next few years? That is too ridiculous, the growth of a company does not only depend on the brand, I advise you not to even think about this kind of thought." ”

"Of course, it can't be counted like this, the growth of the business is the result of the combined effect of countless factors, and I still have a number in my heart how many catties and taels the brand occupies. Feng Jianxiong is not too much,

"I think that for the value-added of the existing market, it is difficult to define the help of brand building, I can be generous, not with you, besides, you still gave me 10 million, even if you only give 10 million advertising fees, can you sell 200 million more sales, right?

So, I'm just looking at the market where 'your company is still blank'. Your company has been out of the province and the layout of the whole country for seven or eight years, and the provinces with 0 sales are basically no one eats spicy, so it is useless for you to push. The overseas market has not been pushed at all.

If you want, I can use the 'Distributor License Fee Sharing' method to share the value of your company in the current blank market for the next 5 years. If you agree, I can even reduce the one-time fee to 10 million, 30% advance payment. ”

Li Lin was still a little puzzled for a while, and was surprised to misunderstand: "You want to help us sell hot sauce?"

"It's just that part of the licensing fee collected by your company to dealers in some regions in the future will be transferred to me as a gambling revenge. Feng Jianxiong corrected,

"For example, at present, you basically don't have large-scale channel sales in overseas markets, right? If you are well-known in the country, or even because of my layout lawsuit, you hype your brand overseas, so that people from the United States, Canadians, and Europeans also buy your hot sauce, isn't this also one of the intangible added values that I bring to help you hype your brand?

And your company has an exclusive license fee for the general distributor in the region. I helped you open up a new market, and I was given a percentage of the licensing fee in the past few years, which shouldn't be too much, right?"

The so-called "dealer authorization fee", perhaps many officials do not understand very well: how can people who sell things still ask middlemen to collect money?

In fact, because the "general distributor of XX area" of many enterprises has a monopoly position, they must give sales commitments or authorization fees every year as a guarantee.

For example, suppose that L's hot sauce is already very popular, and the brand is also very loud, so that in provinces where ordinary people can eat spicy food, such as Xiangnan Province and Ganjiang Province, even if no one advertises or engages in operation and promotion, they will buy the goods and lie there waiting for consumers to find their own door, and they can sell 200 million a year.

The existence of the "dealer" system was originally to prevent cross-regional cross-selling and to prevent market disorder. After all, the market is developed by the pioneers, if anyone can come to the mature market to sell things after the brand is established, then no one will open up new markets next time.

Therefore, for mature markets, if they want to grab the exclusive distribution rights, dealers have to give licensing fees to strong brands, or make bids that promise sales - dealer A promises to "sell at least 500 million hot sauce in Shonan Province a year", while dealer B only promises 300 million. And for every 100 million less sold, the dealer may have to compensate the brand owner 2 million as a penalty for not completing the promised task at the time of bidding (not necessarily 2%, just an example.) There are also some when 500 million are promised, and the 10 million license fee is directly paid first, and then discounted according to the sales rebate).

Therefore, the distribution authorization fee of a brand can basically be regarded as the intangible value of "a brand does nothing, just lying there and waiting for others to take the initiative to come to the door because of its popularity". This data is even more accurate in new markets that are currently blank and will be explored in the future (of course, it is necessary to remove the advertising and marketing expenses that brands will directly invest in the future).

Feng Jianxiong wants to use this amount to bundle and calculate the "efficacy" of his own program, which can be regarded as a successful and novel quantification.

"It's kind of interesting, but it still makes sense. Li Lin and Pan Hua and even Ma Zai, who was specifically settling accounts, suddenly felt that the mentally ill had a wide range of ideas.

Although the exact algorithm is still questionable, the number of paths is acceptable.

Feng Jianxiong's algorithm is naturally the charging model for those business consulting companies that focus on helping people operate hyped brands in later generations when they carry out "risk agency".

If you want to talk about its business model, it will naturally give people a refreshing feeling since 2006.

Li Lin usually focuses on market work, he thought for a while, and quickly thought of a loophole: "Wait, you just said that according to 'our company's distribution authorization fee for the new distributor who will appear in the market where the distribution right is still blank in the next five years'."

So, if in the next five years, some of the current blank markets, obviously the sales volume has gone up, but our company still feels that there is no need to carry out market segmentation, and there is still no general distributor, then there will be no licensing fee?

Feng Jianxiong smiled frankly: "Of course not." I will only take a share of the licensing fee if your company collects a license fee from the reseller. If your company is willing to give up this part of the income just to trap me, then I don't care!"

Li Lin fell into deep thought: This guy is so confident that in the next five years, North America and Europe, these "laissez-faire blank markets where the head office of L godmother has no investment in marketing cost plans", will grow so much?