"There was a traffic accident in Moscow today, a Jetta sedan was brutally merged in the accident, resulting in a three-car collision. The Jetta was slightly damaged, and the other two cars were seriously damaged, and the drivers of the three parties fought and injured the traffic police who came to dissuade them. ”

"Today, there were 13 traffic accidents in St. Petersburg, seven of which were caused by Yefim Zhengxin Jetta, which had just been listed in China, and the quality of car owners became a hidden danger to social traffic safety. ”

"There have been a number of traffic accidents in Andalu City due to slippery roads in rainy weather, the most bizarre of which was when a Jetta sedan crashed into a railway station mark, causing serious damage to the brass station mark, which existed in Soviet times. ”

"A number of drivers filed a complaint with the Consumer Association, accusing Yefim Zhengxin Automobile of violating the principle of fair and just competition, ignoring the safety of pedestrians and the personal safety of drivers of other brands, and blatantly flouting Russia's fair and just competition rules. ”

……

Not long after it came off the assembly line, Yefim Zhengxin Jetta was in the rivers and lakes...... Oh no!

Generally, the owners who buy the Jetta are rushing to the solid materials that do not conform to the times, and most of the owners of such cars are the kind of old drivers who drive on the road and often have accidents.

And after getting the Jetta, these people are like fish in water. With the passable performance of the car itself, the rampant domineering mode was turned on on the road.

After the first batch of accidents came out, Jetta's winning posture after competing with other models also made this car ...... The road has its own unique position,

That is, I can't afford to mess with it!

When encountering such a car, some knowledgeable car owners immediately hid away. After a few days, even those Jetta owners who drove more steadily felt the changes brought by this privilege and became dry!

What barbaric parallels, Gass break into the air abound. There are countless people who actively seek physical confrontation and play scoundrels on the road.

And when many of them suffered the first collision of the Jetta and pulled the car into the 4S shop for maintenance, they saw the outrageously cheap repair price, which further contributed to this unhealthy trend.

The owners of the Jetta are simply unscrupulous.

In less than ten days, Jetta gloriously obtained its own nickname in the Russian market - the road, the stinky hooligan.

If it is a normal market, the reputation of such a model will definitely face the rejection of consumers. But in Russia, a fighting nation, such a bad comment is no less powerful than the most powerful advertisement!

Once upon a time, AK and RPG also had such nicknames.

After the first users created a reputation in the long road, Jetta's sales took off!

From less than 500 units per day when it was just on the market, it has soared to more than 1,200 units per day in just over a week!

And the resulting market changes should be ridiculous. After the Jetta's sales soared, some modification factories deliberately launched bumpers and double-layer steel plate modifications for models in addition to Jetta, and for a while, it was also frantically praised by people.

Ye Fei Mu Zhengxin headquarters, seeing such data and market comments, Xu Miao couldn't cry or laugh.

"Dong Li, the reputation of this car is too bad, will this have a negative impact on our image of Zhengxin?"

Li Fan smiled foolishly: "I think the negative impact of other users is not important to a car company." Moreover, don't you think that consumers are praising the quality of our Zhengxin cars from another angle?"

"Yes, yes, what Li Dong said makes sense. This is Russia, God, we should have built such a solid tank car a long time ago!" Kirilenko and Roskiv agreed.

The corners of Xu Miao's eyes twitched slightly, and she reluctantly put down the data analysis report in her hand.

"So Dong Li, what should we do next?"

Li Fan smiled foolishly: "Jetta has just been listed now, on the one hand, we must stabilize our market share, in terms of sales, my suggestion to Rogge is to strengthen cooperation with taxi companies." Promote Jetta to a broader market in addition to the consumer market.

In terms of production, we must continue to maintain the quality of Jetta, and strengthen our work, and we cannot sell the feeling of scoundrels. In addition, in terms of accessories, you must not limit yourself to 4S stores.

For the sake of the future of this car, I advise you to give up part of the after-sales profits and disclose the parts to the outside world, preferably ...... Is it a repair shop that has the ability to repair Jetta!

That's the perfect state.

At that time, Jetta could be regarded as having a real foothold in the Russian market. At that time, we will be able to make money lying down with the user base!"

The meaning of Li Fan's foolish words, how could the people present not understand?

To put it bluntly, it's nothing more than trading profits for a user base and stickiness. For a low-priced model, the little profit after the sale is obviously not as good as the surge in sales.

Naturally, Kirilenko and Roskiv had no reason to refuse.

Seeing that the two of them fully accepted their opinions, Li Fanyu felt refreshed, this kind of dictatorial feeling has not been felt for a long time!

Now that Jetta has a rising trend in the market, the next models must keep up.

He looked at Kirilenko and Roskiv and said, "The popularity of the Jetta actually came a little earlier than I expected. Now, this line is stable, if nothing else. In that case, we need to advance our plans. ”

As he spoke, he took out two model sketches from the drawer and put them in front of the two: "These two models, at present, our R&D center is developing them, and it is estimated that they will be able to pass the test and reach the mass production standard in a few days." Taking advantage of Jetta's current momentum, we should start preparing immediately. Lien, you start to prepare the plant now, and I will contact China today to send our production line over as soon as possible. As soon as commissioning is complete, we are ready for production. ”

Hearing Li Fanyu's words, both of them had a burst of excitement in their eyes.

The frequency and speed of such new products coming off the assembly line are really too fast, and they are so cool!

"These two cars are ......"

Kirilian, who had been impressed by Masanshin's car design, picked up the two drawings.

"Magotan, Weiling, a B-class car, a station wagon?"

Seeing Kirilenko's inquiring gaze, Li Fanyu nodded deeply.

"That's right, the B-segment car that is the backbone of consumption, and the favorite ...... of Europeans Station wagon!"