When Xiong Yi, who couldn't eat three or two bites of dinner, turned on the computer and found out...... He is not an exception, but an ordinary member of many victims.

There are more than one or two cases of sending the wrong place and sending the wrong goods, and some people actually found that the goods purchased by the order were directly signed by the courier and put into the pocket, anyway, the management mechanism is there, no one supervises and no one is responsible, the unlucky are consumers, as for Tmall and the store, they are all innocent......

At this time, Ali already felt that public opinion was not quite right, originally under the cooperation of multiple parties, the delivery speed of several express companies cooperated with Tmall Taobao in this promotional activity was actually not too slow, generally speaking, barter is within three days, Taobao Tmall can also guarantee the arrival within a week, but the quality of service between the two sides leads to polarization of word-of-mouth.

Ma Yun has been mentally prepared for this, after all, the self-owned logistics system that Zhanxiong spent billions of dollars and took four years to build is not comparable to other express companies, but he didn't expect the difference to be so big.

As the saying goes, safflower needs green leaves to set off, the truth is the same, how bad the quality of service is, you have to find a high-quality one......

Xiong Yi first went to Xici Hutong and Tianya, opened a new post to tell about today's encounter, and then began to browse the large number of steaming angry posts......

One of the posts is a detailed analysis of Tmall Taobao and Yipin.com, and there are many people who follow the post.

"In terms of express speed, Barter is better, I bought goods in both places, Barter is the next day, Taobao is the sixth day to arrive, but after all, they are not urgently needed, which can be tolerated. ”

"But then there is a big difference, the delivery man of Barter Logistics will make an appointment in advance and will deliver the goods to the door, and the delivery person of Tmall partner express company will deliver the goods directly, and often you need to go downstairs to pick it up yourself. ”

"The delivery staff of Barter Logistics is uniform, and other courier companies are wearing casual clothes......"

"The delivery man of Barter Logistics is polite, and the delivery man of other express companies owes him 800 yuan in my previous life!"

"The package sent by barter logistics can be opened for inspection and even trial before signing, while other courier companies do not allow it, if you refuse to sign first, he will not give you the package. ”

Xiong Yi pulled the page down, and among the countless followers, some vigorously echoed it, some dismissively dismissed, some scolded Tmall Taobao, and some said that the landlord was in soft advertising.

The more you look down, the more crooked the building becomes, and in the back, it's basically the landlord and others fighting with each other, Xiong Yi turned it off and opened his own post.

In less than ten minutes, there have been fifty or sixty replies, some sympathetic, some gloating, and some suffering the same bad luck......

"If the value of the goods is not high, you can only admit that you are unlucky, after all, you can't grind with Tmall customer service, shops, and express companies for a long time. ”

"I never buy anything on Tmall Taobao, you look at the shops on Tmall, it has been open for less than half a year, and the reputation has been brushed to a high level!"

"Tmall Taobao brushes the crown, everyone knows this, anyway, I never choose products according to this. ”

"Ma Yun said that Ali has provided countless employment opportunities to the society, is that what he means?"

"At the end of last year, the quality inspection turmoil of Zhanxiong Group, Ali was used as a negative teaching material, Taobao, the national scammer concentrated ......"

"Buy the real thing and barter, sell the fake and go to Taobao!"

Xiong Yi stayed in front of the computer for a whole hour crackling, and then vented a little anger, pointed to the computer screen and said to her husband Lai Hongkuo: "They are all leading enterprises in the e-commerce industry, why is there such a big difference!"

"I made a call to Lao Zhou just now. Lai Hongkuo smiled: "Do you remember? Zhou Shuming, he is from Jianghe." ”

Xiong Yi's eyes rolled, "Does he have anything to do with Zhanxiong Group?"

"Well, although he is not from Zhanxiong Group, the business of his advertising company mainly comes from Zhanxiong. Lai Hongkuo turned off the computer, "Zhanxiong Group has been overwhelmed by Ali Group in terms of scale and influence in the e-commerce industry, and it can only do enough work in other places." ”

"Lao Zhou also has business dealings with Yipin.com, and I heard him say that this is just the beginning. Lai Hongkuo explained: "At that time, Zhanxiong Group insisted on establishing its own logistics system, which cost a lot of money, and there were many discussions in the industry about this in Jianghe City, but after the Double 11 promotion festival, the doubts have disappeared. ”

"It costs a lot of money?" Xiong Yi looked at her husband blankly, "It's just that the quality of service is a little higher, and the express delivery speed is a little faster......"

Lai Hongkuo is the CEO of an information research company, with complex customer sources, and he knows these business anecdotes very well, "It's not a little money, I estimate that it will be at least more than one billion, and it may be more than ......."

And the effect isn't just as light as you say. Lai Hongkuo thought for a while and explained in easy-to-understand words: "In first-tier cities, among people under the age of 40, online shopping will become more and more mainstream shopping methods, and having its own logistics system will largely determine consumers' desire to buy." ”

"Well, let's put it more simply, this Double 11 promotion festival between Zhanxiong and Ali is likely to continue, once a year. Lai Hongkuo licked his lips, "Regardless of the shopping experience, this year's sales have greatly exceeded the industry's expectations, so next year's Double 11 promotion festival will definitely be very popular......

“so？”

"Why don't you have an open mind!" Lai Hongkuo spread his hands, "So the parcel volume of express delivery will increase significantly next year, and the volume of express delivery will increase every year in the next ten years, and Yipin.com has its own logistics system...... In the 100-meter race, Ali started at the starting point, and there were only 50 meters left in front of Zhanxiong Group. ”

What Lai Hongkuo can imagine, naturally many people can think of, such as the one in Yuhang......

Ma Yun didn't expect that he was forced to start the Double 11 promotion plan in advance, and he would plant a fight in this place, and he couldn't help but think of the last time in a high-end Internet enterprise forum, someone joked that the young man's best thing was to dig a pit, and he also made all kinds of disguises......

In the whole process of online shopping, the most important thing is how to attract consumers, but there are many factors that can retain consumers, and there is no doubt that among these factors, the express delivery process is the most important link.

After all, there is no consumer who only enjoys the pleasure of shopping, and does not pay attention to the quality of the goods received, the speed of delivery and the quality of service......

In this Double 11 promotion festival, Ali's biggest shortcoming was mercilessly exposed to the public by some people, and Ma Yun couldn't help but wonder in his heart, will this be part of the youth plan......