"This kind of advertising is generally useful for game promotion, software downloads, online shopping stores, and then it is useful for companies that have industries in every part of Minnan Province, and our company happens to belong to the latter. Qingyun City, Baihe City, Jiangling City and Fuzhou City in Southern Fujian Province all have our hotels. This kind of advertising is very suitable for us. Xu Fang explained with a smile.

The host Meng Fei walked on the stage again and said with a smile: "Just now, Xiulan Group once again won the advertisement of Minnan Province in an amazing way, congratulations to Xiulan Group! Next, please invite Wang Lihua from Minnan self-media!"

In a burst of warm applause, some balding short middle-aged people walked up to the stage.

After looking around, the auction of its advertisements begins.

When the auction began, everyone's eyes fell on the eighteen tables. When they saw that Xu Fang did not offer the price again, many people breathed a sigh of relief.

It's good that you don't have any money!

Wang Lihua was a little disappointed in his eyes, he thought that a local tyrant like Xiulan Group could also win all their advertising spaces at once, but it seemed that he really had no money.

After the third advertisement was over, Meng Fei walked up to the stage and said in a loud voice: "Next, please invite Mr. Wang Jingze, general manager of Fuzhou Outdoor Advertising, the largest outdoor advertising company in Fuzhou!"

Soon, a bearded middle-aged man walked up and said with a smile: "Good morning, everyone, our Fuzhou City has a large population and a prosperous economy, and there is a large market for outdoor advertising. And in different places, we can advertise different advertisements. For example, in the office area, we can place advertisements for office supplies. In pedestrian streets and commercial streets, we can put business advertisements. Our outdoor advertising is all over Fuzhou City, whether it is a suburban or a city center. ”

"The first advertising space to be auctioned today is the super huge screen advertisement on the pedestrian street and the commercial street, after testing, whether it is day or night, you can see the words on it clearly from a distance of 100 meters. There are a total of six large screens, each of which plays four ads in a loop every day. The reserve price of each advertising space is 40,000 yuan per month, and the fixed price is 50,000 yuan, and the auction begins!"

Although the outdoor advertising market is gradually shrinking, as Wang Lihua said, there are many people in Fuzhou City, and the promotion effect in the downtown area is not bad.

Just as many people in the field were ready to quote, the originally green screen suddenly turned red.

Eighteen tables, one price!

Number of ads: 4!

Duration: 12 months!

After two seconds of silence in the arena, a heated discussion broke out instantly.

"Damn! Didn't you say you wouldn't buy it!"

"Why do they still have money!"

"I bought all four positions, and they took them again!"

"Is this going crazy, it's hard to spend 100 million on an advertisement!"

"At this momentum, I'm afraid 100 million is not enough!"

"I'm rubbing, this is too pitiful, how much is the naming fee for a good song in China, and they can completely go to title a large-scale program with this money!"

"Uppercase clothes!"

Wang Lihua did look forward to the local tyrants of Xiulan Group before, but the previous advertisement Xiulan Group did not make a move, he was already disappointed, and he didn't expect to give him a surprise now.

"Mr. Wang, I want all four advertising spaces, there is a discount for this auction for one year, right?" asked Xu Fangxiao with a smile.

"Because the price of a fixed price is not much more expensive than the original price we usually sell, there may not be much discount on the price, so it is better to calculate it all at a fixed price, and we will give you an extra month. Wang Lihua promised Xu Fang.

Xu Fang was overjoyed, this advertisement was really good, nodded and said, "Okay." ”

Wang Lihua Here, there is also an advertisement in the office area. Unexpectedly, this advertising space was won by Xu Fang again.

Another five million!

Next, everyone was more and more shocked.

If the Xiulan Group eats gunpowder, it is ferocious and abnormal. I bought all the advertisements I liked, and I bought them for a year. This also means that most of the extremely valuable advertisements in Minnan Province will not be vacant for a long time.

Although many people are also preparing to bid at a fixed price, Xiulan Group is like a hanging, and the moment the big screen turns green, it will be snatched away by them in an instant.

A total of 15 advertisers participated in the auction.

Nine of them were won by Xiulan Group at a fixed price, and the bidding time was all one year!

When the auction ended, many people saw the people of Xiulan Group and talked about cooperation with many advertisers in the offline advertising cooperation.

And without exception, the bidding time is also a year.

Someone carefully estimated that the investment cost of Xiulan Group this time was about 280 million yuan!

280 million! This figure may be the profit that a large company can only make after operating for many years.

The media, large and small, in Minnan Province are all boiling at the moment. As soon as the meeting ended, many reporters surrounded Xu Fang, Lin Xiangxue and others.

Xu Fang and Lin Xiangxue's questions to reporters have always been refused, especially Xu Fang, who bragged about the hotel's address, development process, scale and medicinal diet, and the reporters who listened were stunned.

Generally, people who are interviewed by reporters will feel exhausted. But here in Xu Fang, the form is completely reversed. The reporter asked, didn't ask, Xu Fang said all the details, and in the end, it was the reporter who first offered his farewell.

In short, the feeling to the reporter is: this is a very legendary hotel, and the medicinal diet and business methods of this hotel must be grandly reported!

"Xu Fang, you are an old cannon, tell the reporter to leave first, it's the first time I've met it when I'm so big. Lin Xiangxue said very politely.

Thinking of Xu Fang's eloquent appearance, Zhang Xuechu and the others also giggled.

"By the way, Xiangxue, what time will our hotel open?" Xu Fang asked.

Lin Xiangxue thought about it and said: "The hotel's billboard can be installed and hung today, and the decoration in the house can be completed in three days, if the plan remains unchanged, we can open on Wednesday." ”

"This is not in a hurry, our advertisement, it will be officially released in a week, the first three days of advertising warm-up, let's open tentatively ten days later, that day is exactly June 1, and it is also an auspicious day. Xu Fang smiled.

"No problem!" This time is very appetizing to Lin Xiangxue.

Today, Xu Fang's bold handwriting completely shocked Zhang Xuechu and Wang Tiantian. Wang Tiantian pondered and asked, "Mr. Xu, is it worth it for us to invest so much money in advertising this time?"

Xu Fang nodded vigorously and explained: "In today's society, the aroma of wine is also afraid of deep alleys, no matter how good the product is, if you don't promote it, fewer people will know about it." If you want more people to buy your product, you must first convince customers that the product is good, so we must advertise. With the right advertising and high-quality products, business is on the rise. ”

"That's right. Lin Xiangxue agreed: "In the first year of the hotel, we don't plan to make a profit, but to make a name for ourselves. I promised you that the turnover would reach 3 million in three months, but we are confident that we will be able to achieve this result in less than a month. This year's total advertising is expected to consume 300 million yuan in Fuzhou City, because this is related to the company's grand strategy, so the 300 million is not included in the cost of our store, and your dividends do not need to be deducted from the 300 million in the future. ”

Zhang Xuechu's body trembled when she heard this, and she was still a little unhappy with this cooperation. Because she always felt that Xu Fang was a white wolf with empty gloves, and used the hotel turnover to hold her hostage and agree to this cooperation.

But looking at Lin Xiangxue's bold hand of directly smashing in 300 million, she can still take 30% of the shares of this hotel, it seems that she has made money!

Taking a deep breath, Zhang Xuechu said: "Thank you, Mr. Lin, you can rest assured that the hotel management is familiar with the operation process of Xiulan Group, and we will not drop the chain." By the way, I wonder what the company's grand strategy is?"

Since she has cooperated, Lin Xiangxue does not intend to hide it, and explained with a smile: "No matter how strong the development is in other urban areas of Minnan Province, only by occupying the market of Fuzhou City can it be regarded as truly having a place in the catering industry of Minnan Province." The reason for opening a branch in Fuzhou this time is very simple, we want to occupy the catering market in southern Fujian Province. ”

Hearing this, Zhang Xuechu and Wang Tiantian's hearts shrank suddenly!

How many difficulties do you have to go through to occupy the catering market in Minnan Province?

Without waiting for the two women to sigh, Lin Xiangxue said firmly: "Our Xiulan Group has great potential, and the goal is also very long-term, not just limited to an urban area, nor a province, no one can really predict how far it can go!"

Looking at Lin Xiangxue with a confident face, the women present were more or less ashamed of themselves.

This beautiful woman shows a luxurious and graceful and dignified atmosphere, which is easy to convince.

……

The next day, the news of major media in Fuzhou City was also released.

Most of the headlines are reporting on the Shirley Group:

"The city was shocked to find a local tyrant hotel branch, smashing 300 million advertising fees!"

"Shocking, the golden advertising time of Fuzhou City was all taken by Xiulan Group!"

"At the unveiling advertising conference, the local tyrant of Xiulan Group wrote it. ”

"In-depth Secret: Why is Xiulan Group so rich!"

"A hotel smashed advertising fees, which exceeded the naming fee of 'The Voice of China'. ”

The headlines of some media reported on yesterday's advertising conference, but without exception, these headlines are the people of the advertising conference, and after the introduction is written, they will focus on describing the Xiulan Group.

This is also thanks to Xu Fang's colorful interview yesterday.

At this time, the rise time, rise experience, rise process, delicious dishes, and medicinal diet of Xiulan Group have all been reported. Xu Fang had already boasted about the sky, and in order to attract attention, these reporters used more or less exaggerated techniques on the basis of Xu Fang's description.

This is a terrible thing!

Xiulan Group's advertisement has not yet been released, and it has already attracted a lot of attention in Fuzhou City.

In the flower fragrance and bird language villa area, Xie Wei was sitting at the table and eating with Xie Mo.

"Xiaomo, how is the decoration of our hotel?" Xie Wei didn't go to the hotel in the past two days, and asked gently.

Xie Mo said lightly: "Third uncle, rest assured, that building is still more suitable for opening a hotel, it is nothing more than repairing unreasonable rooms, and other places that are no problem have begun to be renovated, and it is estimated that it will open in mid-June." ”

Xie Wei nodded: "Yes, the chefs in our hotel are all directly brought from the family, but the basic staff such as waiters have to be recruited again, and we can't slack off in recruiting people." Also, you can buy some advertising today to create some momentum for our hotel. Our family's heritage and cuisine characteristics have a lot of gimmicks to do. ”

Xie Mo was a little proud when he heard this: "I have already asked Qin Yang to do it this morning, let him buy a few better positions, and give everyone a bright spot first." ”

"Not bad!" Xie Wei complimented.

At this time, the door was opened at the right time, and Qin Yang happened to walk in.

Xie Mo was about to ask with a smile on his face, but after hearing Qin Yang's words, his face changed suddenly.