Chapter 173: Price Divergence
readx;? 4From the beginning of R&D to the mass production level, it only took 55 days!
This speed caught a group of car companies off guard who were still figuring out how to chase and intercept the 4 circles in the market. Pen ~ fun ~ pavilion www.biquge.info
They did not expect that a company that had been established for less than a year, a company that started with second-hand cars, and a company that entered the field of civilian vehicles for the first time, would have such a terrifying speed of research and development.
Even Toyota, which tops the global automotive industry in terms of replacement speed, is amazed to see such a crazy R&D progress of Zhengxin.
They don't know what Li Fanyu, as the head of Zhengxin, and the team led by him have paid during this period of time.
At this time, the Zhengxin laboratory is still a busy scene.
Although the car has entered the mass production stage, they still can't stop, and there is still a lot of work to be done in the follow-up parts.
Three hairy monsters huddled in front of a workbench, testing the durability of the parts on it. Only by parting their long hair can you see that these are the three top students Xu Fufang, Liu Qing and Wang Yu.
For nearly two months, Zhengxin's six teams worked almost sleeplessly.
When this group of young people in their twenties was hungry, they would make a bowl of instant noodles in the pantry outside the laboratory, and when they were sleepy, they would go to Li Fanyu's office or the sofa in the company's small conference room to sleep for a while.
Six teams, nearly 150 people rotate into battle, and the rest time is no more than six hours a day.
Although the past two months have passed, although they are tired, although they are bitter, none of these students complain, and none of them complain.
The blade of the sword has been sharpened, and after this period of polishing, they have all made great progress. In view of their performance, Li Fanyu has decided to sign all six teams under the name of Zhengxin.
There may be a few people with mediocre abilities, but as long as there is this momentum, what else can't be made up?
He didn't know that a large part of the reason why the students worked so hard was because they were infected by him.
Li Fanyu's image is slightly better than that of Sanxueba, and he deliberately cut his hair for the previous new car launch, but it was limited to that.
The dark circles on his eye sockets were no different from those of a giant panda, and staying up all night made his face glow with a layer of oil.
Number 1 and 4 still have problems, and the abnormal noise in the car still cannot be solved, and even with diagnostic expertise, it is impossible to find out where the problem is.
So there is no way, but to disassemble all the assembled interior modules and check them one by one.
After nearly seven hours of troubleshooting and calculation, Wang Yu finally found the problem.
He slammed the pen down on the workbench, "Damn! are we missing the expansion coefficient?"
Li Fanyu patted his head, "Definitely, the temperature outside is low, and the interior size is calculated according to the normal temperature, and the cold shrinkage of the body will definitely cause the gap in some interior parts to be too small." Liu Xiang, your group will put aside the matter at hand first, add the expansion coefficient to it, and pay close attention to correcting it. After completion, quickly pass it to the purchasing department and ask them to contact the supplier to modify the supply agreement. ”
Another girl with dark circles and a giant panda heard his greeting and hurriedly responded.
After this episode, the matter was finally resolved. However, I don't know how much of this is happening these days.
That's it, Li Fanyu still has all the data and manufacturing requirements of the vehicle in his head. If not, starting from scratch will not be possible in two or three years.
When it comes to building a car, as long as the design of the vehicle is okay, the rest is much easier.
Due to the limitations of scale and cost, Zhengxin is now a vehicle assembly plant. In addition to the main assembly self-production, the rest of the parts are procured externally.
Now, the company has set up a huge procurement and quality inspection team composed of more than 300 people. As soon as the drawings from here come in, they will start working there.
For example, for this interior module, the design is finalized here, and the drawings are sent to the supplier. They start manufacturing immediately, and then supply according to the required quantity of the supply agreement, according to the requirements and the specified time and place specified by Zhengxin.
After receiving the parts, Zhengxin assembles these parts, and then puts them on the final assembly line, and puts each assembly part together to produce a complete car.
But with so many parts and so many suppliers, the procurement and quality inspection teams can't do it without help.
It happened that negotiations between the Audi brand and the dealership company were also underway, so after the technical problems were solved, Li Fanyu came to the company non-stop and summoned the heads of these departments for a meeting.
Seeing that more than a dozen department managers in the conference room had arrived, he opened his mouth and went directly to the topic: "We are about to mass-produce 4, are there any difficulties on hand that have not been solved?"
Wang Meimei put the pen on the table and raised her hand: "Mr. Li, Huang Qi has been in contact with the distribution company today." However, the distribution company was a little dissatisfied with our offer. ”
Li Fanyu touched his chin, he has been in the laboratory recently, and Wang Meimei is handling the company's affairs, and he really doesn't know much about the pricing of the model.
So I asked, "What is our offer?"
According to Mr. Pan's accounting, the ex-factory cost of the 18th version is 10.62 million yuan, and the ex-factory cost of the 20th version is 1.15 million yuan. According to the gross profit of the retail price of 15, the price to the distribution company is 10,000 yuan. ”
Li Fanyu frowned: "Is there anything wrong with this price?"
Wang Meimei hesitated for a moment and said: "The dealers think that the retail prices of 180,000 and 1.98 million we give are too low, and they are not satisfied with the sales profits. ”
Li Fan smiled foolishly, "How much do they want to earn?"
Wang Meimei spread her hands, "They asked for the retail price to be raised by another 10,000 yuan." ”
Hey, people's hearts are not enough to swallow elephants. If the price is really raised to about 200,000 yuan, their dealers are afraid that they will make more money than Li Fanyu, a manufacturer.
In addition to the taxes generated by each link, according to the requirements of the distribution company, I am afraid that the profit will reach 18% of the retail price.
What's the difference between this and robbing money?
Li Fanyu's strategy for the Audi 4 is to quickly open up the market, and for this reason, Huang Qi deliberately did research.
According to the research report, the retail price that consumers expect4 is around 180,000. Therefore, the negotiation with the distribution company is based on this retail price.
Throwing away the taxes generated therein, the profit left for them has reached 14. If the retail price is added by 10,000, it will reach more than 16.
Not to mention anything else, this price will definitely have an impact on the sales of 4. Although the starting configuration of the 4 is relatively high, the displacement does not drop to 15. However, with a price of nearly 200,000 yuan, there is not much advantage for models of the same displacement of other brands. To be continued.