Although the product information has been released to warm up the market. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoBut in fact, Zhengxin's N5, A+ and QQ models are still in a state of research and development.

However, in order to seize the market opportunity, the Suzuki Group has completed the development of an economic version of the Swift and the Ezior sedan, and will introduce it to the market in the near future.

The reason why it is so fast is because on any car model, subtraction is always easier than addition.

In short, it's ...... Cutting corners isn't easy?

So just in the second week of the F-1's launch, two economic versions of the Suzuki Swift have been deployed on the market.

The previous Alto Economy version has pulled a wave of market share for Suzuki. In the face of Suzuki's first model, which can be called "cheaper than cheap", the printing market has shown great interest.

On the first day of listing, it has achieved good sales of more than 5,700 units in the whole printing range.

So although the two cheap versions of the Suzuki Swift are to snipe the three models that Masanobu is about to launch, the Suzuki Inzhu branch itself also has great market confidence in these two models.

To this end, Suzuki has invested considerable resources in the promotion of these two models.

But......

After going offline, things don't seem to be as good as they imagined;

New Delhi, Bahanlal Automobile Comptoir.

This dealership is the largest integrated car dealer in New Delhi and the largest cooperative business in New Delhi and the surrounding area.

In line with the Suzuki Group's strategy of "expanding market share with economical models and enhancing consumer stickiness to the Suzuki brand". In the previous week, Bahanlar had advertised two economy models of the Suzuki Swift.

Today is the second day after the launch of these two models.

But in fact, consumers who come and go in the car dealership seem to be not as interested in these two models as the previous Alto Economy Edition.

At this time, in the Suzuki Swift economy store area, which was specially set up, there were a few customers talking softly.

Among them are two young couples who seem to be preparing to get married;

"Hmm, why did Suzuki launch so many cheap models? Cheap is very cheap, but the configuration of this car is too low!"

"Who's to say it isn't, Lakal, I don't want to sit in a car that doesn't even have air conditioning!

Seeing this, the shopping guide stepped forward with a smile and said, "Dear two customers, if you are not interested in this economic model, then please follow me to see the comfort version of the Swift 1.2L." ”

"How much does that car cost?"

"Au, the 1.2L Comfort version is priced at Rs 320,000. The salesman replied with a smile.

"Ah, why is it so expensive?!" the little couple was a little surprised.

This exclamation made the salesman quite helpless. He rolled his eyes, "That's the comfort version, the air conditioning, the sound system, the more comfortable seats, and the wider tires." ”

The little couple couldn't understand it, and pointed to the Swift economy version in front of them: "But it's only sold for 135,000 rupees!

The salesman was speechless.

This...... It's so embarrassing!

In fact, compared to the economy version, the Swift regular version model has more than that. Front and rear anti-collision steel beams, four airbags, higher-quality wheels, higher-spec tires, and various electronics.

In fact, the car is like this, the part that can be produced by itself, even if it is a part like the engine assembly, the main body and sheet metal, the price is often not very high.

However, these electronic devices and other comfort features need to be purchased from spare parts suppliers.

The Indian market is such a market, so the Suzuki Group is still relatively conservative in terms of pricing. In all fairness, the price of Rs 320,000 for the regular version of the Swift is not false, and it can be said that the value for money is very good.

But...... With the economic version of a comparison. It's not that affordable......

After all, in the eyes of consumers who don't understand cars, the price has more than doubled just by missing something that doesn't matter to them. It's a bit unacceptable......

However, as a salesperson, it is difficult to explain these to customers.

Seeing that the salesman was speechless, the young couple complained a few words and turned to leave.

This is not the first time that a salesperson has experienced such a situation.

In fact, in the recent sales of the regular version of Alto, they are also facing the same problem - after the economy version, this model, which was originally considered the most cost-effective car in the car market by customers, was also questioned by customers about the previous inflated price.

So the sales of the Alto economy version have gone up, but in fact, the sales of the regular version are gradually shrinking.

And the low-level configuration of the economic version does not make everyone put their hands in the crotch... Pocket, obediently take out the money to pay for it.

It is undeniable that the economic version of the model has been launched with a complete simplification, satisfying a large part of consumers who could not afford to buy a car before because of economic conditions. However, the price is too low and the price is too large for the regular model, but it has also caused a lot of impact for the regular version.

- Even if the two versions look similar in appearance, even if they are essentially the same model!

This is not the only case in New Delhi.

Gargon, Maharastra, Gulboga, Suryabüd, Jabilpur, Rajkot, Asassol......

Almost all of Suzuki's car dealers are on display.

The situation was quickly reported to the Suzuki Printing Branch. After the marketing department made statistics on the sales of all the company's models, it was immediately scared into a cold sweat!

The sales of the two models of the Alto regular version, namely the comfort version and the basic version, have dropped by 15 percent!

The sales of the two regular versions of the Swift are also slowly declining!

And...... From the perspective of operating profits, the sales of Alto Economy and Swift did not make up for the decline in sales of the regular version.

That is, after the introduction of a cheap version, the company's profits are slowly evaporating!

Tanaka was also very anxious when he looked at such a report.

In fact, such a situation was already speculated by the marketing department before the launch of the Alto Economy model.

It's just that no one thought that it would come so quickly!

"President......" The manager of the marketing department reminded Tanaka when he saw that Tanaka was in a daze.

"I know. Tanaka waved his hand.

"At this stage, the first task is to curb the development of Zhengxin in the printing market. Zhengxin is such a car company with horror research and development capabilities and quite strong capital. If it develops in the market, the impact on us will be fatal. Therefore, please observe closely the problems found so far. But...... Still is...... Let's resolutely implement the decision of the headquarters. ”

“……”

"Okay president. ”

After the people in the marketing department left, Tanaka sunk himself into the couch.

He vaguely felt that things were ...... Something doesn't seem right.