"Tell me honestly, have you always thought about it like this, or did you just make it up to comfort her just now in order to make Guoguo feel more comfortable?"

Taking advantage of Gao Suiguo's gratitude, he introduced Feng Jianxiong as a confidant, and then got up to get snacks to entertain Feng Jianxiong.

Tian Haimo gently pulled Feng Jianxiong's ear, and whispered to torture him.

Feng Jianxiong didn't answer directly, but just gave a look: "What do you think?"

Tian Haimo stared at Feng Jianxiong's eyes very seriously for a few seconds, and had to sigh convincingly: "Sure enough, you came from it - it is estimated that if you were asked to talk about the great truth of how farmers are spicy chicken, or to tout the good things of other social classes, you would be able to speak calmly."

You have enough eloquence when you see people and talk about people, and I have learned enough. Maybe even a beggar can be described by you as a good person who relieves the pressure of social competition and provides compassionate psychological services to others. ”

Feng Jianxiong smiled slightly: "It's good to know my strength, if you have to stand on the side of the truth to win others, then what is the value of my life? Of course, no matter which side the truth is, Lao Tzu can spray people." ”

The two didn't gossip for long, Gao Suiguo had already returned with a large plate of dried fruit snacks, and the behind-the-scenes conversation stopped.

Everyone ate nuts and cut back to business.

I have to say that Feng Jianxiong's crooked reasoning just now really moved Gao Suiguo, a peasant girl with a slight inferiority complex in her heart, and introduced her as a confidant. The level of trust in the chat also exploded, and you can say whatever you want.

Feng Jianxiong listened quietly, and after a while, he summed up the difficulties of Tian Haimo and Gao Suiguo, who were just starting out.

Just selling hot sauce, the profit is too thin. The founder of "L Godmother" is also a group of small-scale farmers, and the products are not worried, so the manufacturer's brand side does not leave much gross profit for dealers.

A bottle of peanut spicy chicken in a large package is sold for 16 yuan in the supermarket, and it costs more than 12 yuan when it leaves the factory. Counting logistics and financial costs, supermarkets are a channel that runs volumes, and they can't make a net profit for a bottle.

For e-commerce, it is too heavy to give users free postage for such a cheap thing. It's not as much as the storage cost in the supermarket.

After all, Tian Haimo's side is not directly delivered by express delivery from the manufacturer, but is first sent by rail to the logistics base in the suburbs of Qiantang City, and there are several express distribution stations around. Then every day, after the order is typed out, it will be delivered out from there. Therefore, the logistics expenditure in the front-end purchase is not lower than that of the supermarket channel. The logistics of the subsequent delivery segment is purely an additional expense compared to traditional channels.

This is already the most money-saving way for Tian Haimo, because she has also researched the market in advance, and with the penetration rate of e-commerce in 07 years now, the main ones who will buy condiments online are consumers in the "Jiangsu, Zhejiang and Shanghai Free Shipping Area".

Although people in the spicy areas of the southwest consume a lot, the merchants are also thorough, and any small community store that sells coke and sugar and salt has L's godmother's hot sauce, who is still impatient to buy it online. In Jiangsu, Zhejiang and Shanghai, the locals do not eat spicy, and the foreign spicy workers are mobile and uncertain, and the physical stores are not thorough, so there is a demand for online shopping.

In a word, although Tian Haimo said that he was doing e-commerce, he invisibly chose to develop a relatively blank area with insufficient depth in the spicy market, and it was naturally not easy to amortize his own costs.

If it weren't for burning a little money to support the channel, it would not be easy for her company to survive on its own.

In Feng Jianxiong's eyes, these problems are not very serious - with the business skills of Cheng Wei and Zhang Xuhao, who he saw in later generations, the madmen who "burned money backwards to support the number of users first", and first relied on venture capital to support losses for three or five years before talking about profits, which is normal.

But Tian Haimo's three views still can't accept that kind of thinking that is too advanced.

Taking a step back, even if Tian Haimo's heart is strong enough, Feng Jianxiong, as a "venture capital", does not have so much money to burn traffic for Tian Haimo's channels.

"We have to find some other high value-added products to do together, and make full use of the customers that have been tapped within this year, so that our capital chain can barely be maintained. Otherwise, we will have to find a way to increase the investment, and I don't know where to pull it. ”

Tian Haimo's final conclusion is like this.

In other words, she and Gao Suiguo had already discussed this way out, but now they will analyze it for Feng Jianxiong.

Feng Jianxiong was still relatively serious when giving advice, he thought about it and reminded: "Have you fully considered tapping potential and reducing costs from the cost aspect?

Tian Haimo thought about it, so he blocked the possibility of continuing to tap potential in this regard: "It is already a one-time purchase of 6 bottles of small boxes to give free shipping, we have calculated, this is the most economical plan for the unit weight of express delivery." On the customer's side, it is equivalent to buying 100 yuan of hot sauce at a time, and if you consider the psychology of consumers, it is impossible to stock up on more of this kind of thing. ”

Feng Jianxiong lit a cigarette and thought for a while: "So, you hit the idea of a side business on walnuts and nuts from the beginning?

Gao Suiguo shyly took the stubble: "This is my own little immature suggestion...... It's not necessarily my family's private goods, but I know more about these products. ”

Feng Jianxiong nodded, and continued to induce him to ask, like a lawyer who asked his client about the case: "Then what was the biggest difficulty you found when you tried later?"

The two girls chattered about a pair of situations, and in summary, it was mainly a matter of trust:

"Expensive nuts such as walnuts are expensive, and the unit price is not sensitive to logistics costs, but the people who like to eat walnuts are mainly Hujiang people, and there are other surrounding places such as Gusu.

Consumers in those places are generally shrewd, and when they buy, they like to take a look at the batch of goods they want to buy, compared to the thickness of the shell, the size of the fruit, the fragrance, and the difference between high-end and low-grade can be tens of dollars per catty, and online sales can not win the trust of people in terms of quality. ”

Feng Jianxiong brushed it and asked inspiringly: "If you want to do e-commerce for food." Quality standardization and brand reputation are a must. If it is fresh, the quality is non-standardized and unstable, it must be done online and offline, and don't consider it within five years.

Therefore, I think your thinking should not be limited to fruits in the first place, but processed products - the processed products I am talking about are further processed again, not your kind of fried goods factory to fry walnuts and fragrant nuts. ”

His previous words were said to the two of them together, and the last half of the sentence was added to Gao Suiguo.

Gao Suiguo tilted his head and thought: "You mean to make amber peach kernels, or honey walnut sticky? I have also thought about this kind of thing, and my factory can also make it." However, as far as I know, most of the manufacturers in the industry who make walnuts into honey peach kernels take large walnuts, or they are not very good quality goods, and they have to be disguised with seasoning-

It's like the pike crab in the restaurant with fried rice cakes with chili peppers, which are not very fresh and fatty. The real best is never steamed and eaten without any seasonings. Therefore, even if we take the best and most high-end raw materials for deep processing, consumers still can't be trusted. Unless we really follow what you suggested at the beginning, smash advertising expenses and create topics to create Internet celebrity hits. Then the company doesn't care about the quality, and relies on the three squirrels to sell cuteness and deceive young people......"

Gao Suiguo's eloquence is not very good, and he is telling the truth, and he complains about the shady industry at every turn. According to her resentful statement, it seems that there is no need to do business at all, and everyone just condemns their peers.

Feng Jianxiong understands her feelings, but does not think it is a good way to do things.

"You think that walnuts are not suitable for deep processing, and the reputation of the industry leads to the fact that excellent products are easy to be expelled by inferior goods, these are real problems, and it is indeed undeniable.

However, just because this product doesn't work doesn't mean anything else can't. We can brainstorm a 'popular fruit snack that everyone is curious about and want to eat', but this kind of thing is less trusted in the real offline business channel than online.

Isn't this kind of reverse thinking also forcing out the consumption mentality of 'I'd rather buy online in order not to be deceived'? Past experience is to be learned, not copied. ”

"There is still a world where it is not easy to buy fakes and not easy to be deceived when buying online. In reality, it is easy to be deceived when you buy face-to-face? Don't you say that there are many fakes on the Internet......" Gao Suiguo subconsciously defended, feeling that Feng Jianxiong's guidance was really a bit unbelievable.

"Just because you don't know doesn't mean it doesn't exist. Feng Jianxiong decisively pointed out the key, "I think so, you can consider brainstorming and brainstorming." There's no need to rush to conclusions right away –

In this way, I will suggest a way for you, you can use Sister Momo's original relationship with the student union in the school to set up a 'college student e-commerce entrepreneurship assistance plan' in the school, and provide internship opportunities for students who have similar ideas to you.

When the time comes, you will solicit the opinions of the younger students who have this idea, and see if there are any delicious special fruits in their hometowns, but because of the crisis of trust, it is becoming more and more difficult to sell in reality, and it is easy to clearly mark the price on the Internet......

Tian Haimo thought about it, glanced at Gao Suiguo, and nodded: "Okay, this is also a way, it's time to brainstorm." It's really easy to get into a dead end with just a few of us working behind closed doors. ”

……

The next day, Tian Haimo contacted the student who took over her class in the student union and confirmed the feasibility of this matter.

The other party seems to think that this thing is a win-win and meaningful social practice, and the school's Office of Student Affairs will definitely support it, so it gave Tian Haimo a satisfactory answer.

After getting Zhun Xin'er, Tian Haimo got busy again and worked out relevant plans with Gao Suiguo.

As soon as the school year started, I returned to my alma mater to promote this activity.