readx;? This trip was not in vain, and on the way back to the company, Li Fanyu was touching his chin and thinking. After this observation, he found a problem that was not shown in the research report.www.biquge.info

One is the quality of the sales staff of the 4S store.

This quality does not refer to character and service attitude, but the ability to refine and express the selling point of the model.

Audi has not yet formed a wide brand awareness, so the impact of the ability of front-line salespeople on sales is undoubtedly huge.

Through the sales process just now, you can get a glimpse of the whole leopard. At present, it seems that Longsheng's sales are really not doing well.

When he was cooperating with Longsheng, Li Fanyu was worried about their strength and scale. But when the brand was first established, only I was selected, and I did not choose people. So cooperating with them is actually more of a helpless move.

Not to mention anything else, there are only more than 30 subordinate 4S stores in Longsheng across the country. Compared with a brand like Honda Nissan, which often has three or four hundred 4S stores across the country and a large number of secondary distributors, it is more than one step worse in terms of sales pattern.

Now the situation of the Audi A4 is like selling high-quality fruits in the vegetable market. Even if it's good and cheap, it can't stand up to the rotten dishes sold in supermarket chains - no way, the platform can't do it.

In the final analysis, it is still their own limited strength, and all industries are like this, a few strong people take most of it, and most of the weak people compete for the remaining small part. And now Zhengxin Audi is still in its infancy, and it is really at the base of the pyramid.

Then there is the issue of warranty.

The vehicle warranty policy in this time and space is still at the level of the beginning of the century in Li Fanyu's memory.

The warranty period of the car refers to the manufacturer's warranty or replacement of spare parts for the failure or damage of parts that occur during normal use of the car under specified conditions.

But not all parts in the car are the same warranty period, through Li Fanyu in the taxi and the driver chatting, only to know that the policy of 50,000 kilometers in two years was only promulgated the year before last.

Compared with the previous time and space, the time has shrunk by 30%, not to mention, and even the warranty coverage is pitiful.

This warranty covers only the core components of the car. That is, the engine, transmission, transmission and chassis. And consumable parts such as headlights, brakes, and wipers, as long as the owner goes out of the 4S shop, he will say goodbye to the warranty.

In fact, the warranty period of consumable parts is very short even in the time and space before the history of the car has not changed. Usually it is 3-6 months. However, it may be because foreign brands dominate the market, and they have simply been canceled in this time and space.

When he learned about this situation just now, Li Fanyu's eyes lit up.

It is undoubtedly a good breakthrough point for Zhengxin Audi, which is now eager to gain a firm foothold in the market.

Why do you say that? Because Zhengxin has things that other car companies don't have! For example, the X maintenance workshop.

Generally speaking, if the parts of the car are damaged and cannot be repaired, the 4S shop recommends replacing the new parts. However, for this kind of after-sales parts, the 4S store itself has to add a profit, and the manufacturer needs to stock up and purchase additional goods, so as to add another profit.

Therefore, the accessories in the general 4S store are expensive to death.

But if Masanoto handles this situation, it will be much easier.

Now Zhengxin's maintenance workshop has allowed Li Fanyu to be promoted to the fifth level, the repair degree of the whole vehicle is 95%, and the repair degree of a single part is 99%. 99% is a concept, and the repaired things are like a new dime!

If the owner finds that a part is broken, the 4S shop can't repair it, right?

Take it to the workshop with universal maintenance equipment, and go you!

The cost incurred throughout the whole process is only the shipping cost.

The more Li Fanyu thought about it, the more he felt that his idea was feasible, and when he returned to the company, he went straight to the conference room. The heads of departments who had been notified were already waiting there.

As soon as Li Fanyu entered the conference room, he went straight to the topic, and he couldn't wait to say the problems and ideas he found.

After listening to Li Fanyu's speech, Huang Qi's face was a little embarrassed, unlike the excitement of others, because she was responsible for the two questions raised by Li Fanyu.

When the sales agreement was signed with Longsheng, Huang Qi directly followed the market with the warranty policy, which is not wrong. But in terms of sales, the company does not do well.

Although Zhengxin cannot directly intervene in Longsheng's sales, as a manufacturer, the necessary sales supervision still has to be done, but Huang Qi really ignored this part.

Now that Li Fanyu brought it up at the meeting, she felt hot on her face.

She pursed her lips and stood up amid the puzzled gazes of her colleagues around her, "Mr. Li, I'm sorry, this is a mistake in my work." ”

Meritorious work is merit, and it is excessive, although Huang Qi usually does a good job, but in this matter, he does have an unshirkable responsibility.

Li Fan thought about it for a while and said, "It's really your mistake, this month's bonus is canceled." But I'll give you a chance to make amends, and you can gather the old salespeople in our company right now. Refine and summarize the sales points of A4, and then communicate with Longsheng immediately. I'm going to put a sales supervisor in each of their stores and train their salespeople. ”

Huang Qi bowed slightly to Li Fanyu, "Don't worry, Mr. Li, I will definitely not let you down this time." ”

Li Fanyu nodded, "You handle this matter first, and I will personally communicate about the extension of the warranty period." I'm looking forward to your performance, and I'm sure Audi is like a baby just learning to walk, so we can't make any more mistakes. This incident is also a reminder to everyone, although the scale of the company is now larger, but I hope that you will show the spirit of the past, treat the company as your own home, and think about everything carefully. ”

Seeing that the supervisors who were doing it were all thoughtful, Li Fanyu didn't say anything more, so he announced the dismissal of the meeting and asked them to implement it.

After the meeting, Li Fanyu directly contacted Longsheng's boss Wen Xin. For Audi to take the initiative to extend the warranty period, Wen Xin agreed after a little consideration. For 4S stores, the main profits come from sales profits and maintenance profits. Repairing this piece is actually a thankless task. Now that the manufacturer has taken the initiative to ask for it, there is naturally no reason to refuse.

The two family members settled the matter, and the rest of the details were perfected by the company. Some subsequent contract amendments and responsibilities were also completed quickly.

The next day, Audi announced the extension of the warranty period through its official website and media partners.

This decision was like an iron fist, and it used absolute power to fight back against negative rumors about A4. This is undoubtedly a reassuring pill for consumers, who like the Audi A4 and immediately threw away all their concerns.

Joke, are we consumers stupid? You say that other brands are of good quality, why don't they dare to guarantee me for three years?

For a time, more and more people went to Longsheng to learn about A4.

After two days of emergency training, the business ability of Longsheng's grassroots sales staff has also been improved, and the sales supervisor sent by Zhengxin summarizes the selling points for them almost one-on-one and teaches them ways and means to improve the transaction rate.

This set of combination punches was played, and the sales of A4 immediately showed a take-off posture, and the sales volume in a single day immediately exceeded 150 units, and continued to show an upward trend, heading straight for 2300.

During this time, the company's affairs were too chaotic, and the poor sales of new cars seemed to be a dark cloud pressing on the company's head. Now that sales have increased, there is a feeling of seeing the light through the clouds, which makes everyone in the company really happy.

As long as this growth trend is maintained, coupled with the upcoming pre-holiday sales peak, sales will be the rhythm of heaven! )