Chapter 935: Attention and Expectation
After reaching an agreement on the details of the cooperation, Yin Tongyue took his team and began to run the Ministry of Commerce for the record wholeheartedly. Pen Fun Pavilion wWw. biquge。 info
Regarding the matter on the official side, Bai Ningyuan and Yin Tongyue had already reached a consensus when they discussed it before, and Qi Rui's side was responsible for solving it, so Bai Ningyuan put his mind at ease and turned his attention to other places.
The time has quietly come to June 1st, and in the eyes of countless people, Su Ning Yigou online mall, after half a month of trial operation, finally ushered in the day of its official online operation.
After this half a month of trying, Su Ning Yigou in terms of sales, fully proved the feasibility of the B2C model of the home appliance industry in China, since then, the achievements they have created, but also make Su Ning's senior management very satisfied, it can be said that in Su Ning Yigou this aspect, it is enough to catch up with the opening of two new large home appliance stores.
Because of this, in response to the official launch of Su Ning Yigou, Su Ning has also given full attention, since May 25, it has been bombarded in major media advertising, in addition to traditional media, in Weibo, Circle of Friends, Leku video online has also set off a large wave of public opinion offensive, the momentum is quite strong, for a while, almost the entire Huaxia, all know the news of Su Ning Yigo's official launch on June 1.
Not only that, in response to the official online operation, Su Ning has also launched a variety of preferential measures, especially put forward the concept of "home appliance carnival purchase", which is the main gimmick of this intensive publicity, intending to build it into a carnival of shopping in the home appliance industry.
After the May Day Golden Week, generally speaking, the current sales of household appliances, except for some cooling appliances, have basically entered the traditional sales off-season, and the price has also begun to rise all the way, but Su Ning actually chose this time period to carry out the listing of Su Ning Yigou, which really made the industry feel eye-catching.
What's more, a few days ago, when Su Ningyi was running for trial operation, although the specific sales were not announced, through the addition of the number of orders for various products of Su Ningyi by various institutions, it was still a rather terrifying number, which made the relevant people in the industry a little dumbfounded and a little unbelievable. In addition, since last year, the fierce competition between Su Ning and Guoliang has been something that has been talked about in all aspects, so the success of Su Ningyi's trial operation this time makes people have to pay attention to its further performance.
For a while, various discussions about Su Ningyi's shopping spree purchase of household appliances were also in full swing on the Internet.
Although the success of Su Ning Yigou has little to do with Bai Ningyuan, it is still related to the promotion of Lepay and Lejie, and after confirming the details of cooperation with Qirui, Bai Ningyuan also needs to let Lepay accumulate more liquidity through Su Ningyigou.
"Mr. Huang, Su Ning's ......"
For the official launch of Su Ning's Yigou and the carnival of home appliances held, it has already caused a storm in the home appliance circle, as Su Ning's competitor, Guoliang is naturally the one who pays the most attention, and some subordinates can't help but want to get opinions from Huang Yu after getting the news.
Originally, it has now come to the off-season of sales in the traditional sense, and the daily transaction volume of household appliances is simply low, but even so, there are still many users, attracted by Su Ningyi's home appliance shopping spree, and they have expressed whether to buy or not, and they will wait until the end of this event.
Since the appearance of Su Ningyi's promotional advertisements in major media, the transaction volume of Guoliang can be said to have continued to decline, almost reaching the lowest level in history.
These leaders never thought that it was just an electronic mall, or in the field of bulk items such as home appliances, it could have such an influence, which really made them speechless.
Seeing that the original Guoliang took a step-by-step strategy towards Su Ning, just because of an electronic mall, it has made Guoliang's layout over the years useless, even if there are more stores, in the face of Su Ning's all-weather advertising offensive without dead ends, there is basically no power to fight back, more than 700 stores across the country, the number of transactions per day is actually very few, most of the users with consumer demand, have adopted a state of wait-and-see, let the sales staff of Guoliang, use all their strength, even if it is a tongue lotus is difficult to change their minds。
"Let's take a look first!" Huang Yu said lightly with a calm face, but his fists clenched involuntarily.
In his heart, he also paid a little attention to Su Ning's activity this time, and he wanted to take a look at the project that Su Ning had spent a lot of effort to create, and what its real strength was.
The birth of Su Ningyi seems to have become a major event affecting the entire home appliance industry.
The participants in the entire home appliance industry are paying attention to the performance of Su Ning Yigou, and it seems that there is a strange atmosphere in the entire industry.
At this moment, Su Ning is like standing at the crossroads of fate, and the results of this official operation are likely to change the direction and situation of the entire industry.
Even in the air, a factor called nervousness began to permeate.
There was still a day before the start of the event, and the discount information of some products had begun to be revealed in advance, and it was like a drop of water in a hot oil pot, and it boiled all at once.
Many consumers who are holding on to the currency seem to be aroused all of a sudden, and they instantly become excited.
It is true that although many of the preferential products revealed this time belong to the ranks of unsalable products, the pre-sale prices revealed still make people feel excited, and they can't help but have a sense of expectation for the preferential information of other favorite products.
The home appliance market, which has entered a state of lifelessness, is also like a shot of chicken blood, becoming extremely active, and those consumers, regardless of whether they have a purchase plan or not, after seeing the heart-pounding various advertisements and preferential information, the heart of shopping can't help but be active.
In the midst of all the attention, the carnival officially launched by Su Ning Yigou finally kicked off......
Today's second update!
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