Dean Liu couldn't stand it anymore, people finally begged for themselves, and they were sent away by Yang Rui in three or two sentences, which was always a little bit of a taste. Pen "Fun" Pavilion www.biquge.info

So, Dean Liu quickly ate two mouthfuls of mutton, wiped his mouth, and said, "It's a big deal to shut down and turn around, and there are thousands of people in the hospital." ”

"More than 3,000 people. Manager Sun said.

"This is a big deal...... Dean Liu sighed again, saying that he was not nutritious, and finally spent the cold time.

Manager Sun also breathed a sigh of relief, and was not angry with Yang Rui.

He thought about it, made a sincere statement again, and said: "To be honest, we have thought of a lot of ways, but the sales of the old drugs we have combined with the doctor are not good, and the sales of norfloxacin have just risen, and the result has plummeted again, hey......"

Glancing at Yang Rui, Manager Sun continued: "The problem is that we owe too much before, the sales have just begun, and we have entered a large number of raw materials, and now, seeing that the bank loan will not be repaid, Mr. Yang, I know that our requirements are a little excessive, but the sky-high asking price, the landing repayment, what conditions do you think can be accepted, we will talk on this basis, okay?"

"I don't count. Yang Rui smiled, ate the mutton paid for by Manager Sun, and said: "Huarui Pharmaceutical Factory is Hong Kong-funded and has its own way of doing things." ”

"I know, I know. We also took this into account and wanted to talk to Mr. Yang first, after all, we all know each other, and Mr. Yang has a strong influence on Sinovel Pharmaceutical Factory, if we can promote this matter, it is really great. ”

"I can't make it. Yang Rui's answer made people feel uncomfortable.

Manager Sun stiffly laughed twice and said, "Director Yang, how do you think this is, dividing the river and ruling it, Huarui can't accept it, let's let the central part out again, okay?

Yang Rui looked at the other three and felt that he couldn't be too hard, so he explained: "If you do this, it is equivalent to pushing us out of the market that we have already occupied." ”

"I can't say that, Sinovel has just entered. ”

"We entered, and the doctor immediately lost the market, doesn't this explain the problem?" Yang Rui's answer was extremely sharp.

It is a pity that the manager of the state-owned pharmaceutical factory in 86 years has no concept of market competition at all. He shook his head stubbornly and said: "You are a Hong Kong company, everyone must choose your medicine, this is not fair, the quality of our medicine is not bad, it can be used, why can't it be sold." ”

He had a somewhat complaining tone here.

Yang Rui smiled and said, "Come to think of it, this is what you really think." ”

Manager Sun moved his mouth and admitted, "Please Mr. Yang to solve your doubts." ”

"The mall is like a battlefield, and the reason for your defeat is that the enemy is too strong, and I don't think it's wrong. Yang Ruicai didn't bother to give them a solution, although medicine is a special commodity, but in the final analysis, it is still a commodity.

In China, it has never been a good quality of a commodity, a good sales of a commodity, not to mention that so many cottage factories in later generations are vibrant, even the private enterprises in the 80s did not rely on the quality of their products to survive.

Sinovel was able to win the battle and squeeze out the market in just one or two months, not so much because of good quality or made in Hong Kong, but because of the strength of the sales team.

Yang Rui is sure that even if the two sides exchange products, those who are driven out of the market must be merged.

In the coming 90s, but the era when the three strains of oral liquid shined, "marketing" has unparalleled power in this period.

Even the health care products of the Chinese turtle essence can be sold in the sales of hundreds of millions, at least norfloxacin, which can cure diseases, what reason is there not to sell?

In order to open up the market for haloperic acid, Sinovel Pharmaceutical Factory spent hundreds of thousands of yuan at the beginning to conduct several provincial seminars, and until now, the provinces are still successively holding seminars, doing expert lectures, establishing contacts with more than 100 hospitals, and helping doctors who use haloperic acid to do clinical research, so that they publish papers and contact journals on their behalf......

From the very beginning, Yang Rui allocated marketing expenses according to 5% to 10% of sales.

Most of this money was initially used to set up sales offices in the provinces, and later to establish sales offices in various prefecture-level cities, and then to recruit more medical representatives.

As for the Bingzhou Pharmaceutical Factory, Yang Rui is very sure that they handed over the medicine to the medicine station.

The medicine station system is derived from the former Soviet Union's pharmaceutical circulation model, the country in Beijing, Shanghai, Tianjin, Guangzhou, Shenyang five cities, the establishment of five first-class medical stations, under the 260 regional secondary stations, and then spread out more than 50,000 pharmaceutical sales points.

Before the abolition of the drug station system, drug manufacturers sold drugs not directly to hospitals or pharmacies, but first to the first-level medical station, and then from the first-level medical station to the second-level station, and then to the pharmaceutical sales point.

The mode of pharmaceutical companies running the market is actually running the drug station. Otherwise, in the warehouse of the medicine station, there are mountains of medicines, and they will not help you promote them at all.

However, the drug station is not the end user after all, when everyone adopts the mode of running the drug station, the drug station does have great power, but once someone starts to run the terminal, the drug station model is completely weak.

This is also the reason why norfloxacin, which is also a medical company, was expelled all of a sudden, no matter how hard the pharmaceutical station works, it is impossible for Sinovel to work hard at its own sales point, in fact, when the pharmaceutical station encounters resistance, the first thing it thinks about is trouble, and it will not compete with Sinovel medical representatives at all.

It's not a secret that it doesn't work to sell through medicine stations.

Yang Rui was too lazy to give the merger, to be more precise, the merger doctor saw it and would not change it.

If they had such a lot of perseverance, they wouldn't have come to Yang Rui.

It is difficult for them to establish their own point of sale and face the competition, and it is still possible for them to earn half of the country.

Manager Sun only thought that Yang Rui was unwilling to help, and he was uncomfortable, so he took a sip of wine and said, "Director Yang, Huarui can't produce so much haloperic acid, why don't we share a sip of soup and drink?"

"Sinovel is expanding. Yang Rui finally revealed a little bit of news to Manager Sun.

Manager Sun was stunned for a moment and asked, "How much is the expansion?"

"Two to thirty thousand bottles a day. Yang Rui didn't say that the ultimate goal was 50,000 bottles, but this number had already startled Manager Sun.

"We won't be able to last a few months. ”

Yang Rui covered his head and ate meat, but he didn't hear it.

Manager Sun said: "Director Yang, I want you to convey a word to Huarui Pharmaceutical Factory. ”

"Oh?" Yang Rui stopped his chopsticks.

"If we were to be eaten by the North River Pharmaceutical Factory, their appetite would be much bigger than ours. ”

"Huh?"

"When the time comes, it will be the Beihe Pharmaceutical Factory that has the final say, they have money, people and backgrounds, and they will definitely not only rule by dividing the river. ”

"Why? Yang Rui said in disbelief: "A Beihe pharmaceutical factory can manage the sales of drugs north of the Yangtze River?"

Manager Sun said: "That's not it, but the upper echelons of Beihe Pharmaceutical Factory have a good relationship, so maybe they will directly instruct Huarui to shrink? ”

In the 80s, China's investment promotion was not as repulsive as people think, on the contrary, there were always some strange requirements from the domestic government, and domestic and foreign sales were often mentioned. Coca-Cola, for example, was stopped because it sold too much in China.

During this period, China prefers to invest in foreign factories in China to continue to earn foreign exchange rather than impact the domestic market.

The relationship between Huarui and Hedong Province is good, and there are not many restrictions, but today's contract is not used by the leader, and Yang Rui can't help but hesitate.

Manager Sun continued: "Director Yang, please explain to Sinovel Pharmaceutical Factory that it is much easier to leave us with a life than to deal with Beihe in the future. ”

At this time, Yang Rui finally looked at Manager Sun with a straight eye, and said with a slight bow: "It's not simple, I have the demeanor of a vertical and horizontal family." ”

From beginning to end, Yang Rui was a little domineering. Manager Sun is also interesting, his face is ever-changing, after all, he is not angry, so that the conversation can always go on reluctantly.

In the end, it was not easy for him to think from Huarui's perspective and find a way to live for the merger.

"Director Yang has an overreputation. Manager Sun raised his head again, and he was neither humble nor arrogant.

Yang Rui smiled and said, "You're welcome, Manager Sun, would you like to work at Huarui?"

"Huh?" Manager Sun's neither humility nor arrogance was instantly broken by Yang Rui's wandering thoughts.

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