144. Take the initiative to reduce the price (the fourth change, ask for the first order!)
"Idiot talking about dreams!" This time it was none other than Zhang Lucheng who spoke!
He exclaimed, "Not to mention whether he is capable of doing what he says, is there nothing we can do about this situation ourselves?"
"Call Xiao Zhou in!" Zhang Lucheng pressed the intercom on the table and instructed the secretary outside. Pen "Fun" Pavilion www.biquge.info
A few minutes later, there were several knocks on the door, and then a man with an unassuming appearance walked into the conference room.
The person who came is called Zhou Bo, although his name is ordinary, but he is the number one person in the Lucheng Group!
Because he is the vice president of the Lucheng Group, and at the same time in charge of the sales department of the Lucheng Group!
"Chairman, you call me?" Zhou Bo said.
"Yes. Do you have any thoughts on the Yixian City project?" asked Zhang Lucheng.
Zhou Bo nodded, thought for a while, and said, "Regarding the Yixian City project, I have already read all the reports. In fact, Director Zhang Qi's execution is very strong, and all the marketing strategies and sales policies formulated by the marketing department and the sales department are implemented in place. ”
"The reason why the results of this opening will not be good is mainly due to the influence of the general environment! Moreover, at this point in December, buying a house is not the main direction of consumers. ”
Zhang Lucheng nodded, he also understood that as soon as it entered December, although it was still a long time before the New Year, the Chinese people were like this, and at the end of each year, they began to collect their own cash to prepare for a decent New Year!
Moreover, the end of the year is also the peak of many units and individuals collecting debts or being collected debts! Chinese people are not accustomed to spending the New Year with debts, so many of the cash that could have become the capital to buy houses will also become the money to repay debts!
Therefore, every year is the bleakest season for the real estate market, and this year it has also encountered a mountain like the "Purchase Restriction Order"!
"But if the Yixian City project can't be sold according to the sales plan, it is likely to cause immeasurable losses, do you have any good solutions?" asked Zhang Lucheng.
Zhou Bo shook his head and said very truthfully: "Unless the board of directors can accept to reduce the profit margin to 10% or even lower, and stimulate purchases with low prices, it may be possible to preserve capital." There is no other way!"
Zhang Lucheng frowned, and asked again: "Can we build a school in the community like Wantai Group to solve the problem of the customer's children's schooling?
There is also an education sub-group under the Lucheng Group, and this idea is very normal and the most convenient!
"This plan was actually studied when the project was established in Yixian City!" Zhou Bo said: "At that time, there was a very detailed social research, our Lucheng School is a private school, and from the perspective of the consumption level and consumption power of the residents of the Santun plate, the Lucheng School will not be popular there, on the contrary, it may have the opposite effect!
"So, there really is no other way than to reduce the price?" Zhang Lucheng said.
Zhou Bo replied: "Chairman, in fact, I don't approve of the Yixian City project starting so early, you know that. After all, this year's environment is too bad! However, since the marketing department has given a feasibility report, it is normal to start the project. But for now, the situation at Yatsen City is passive. ”
Zhou Bo is in charge of the sales department, and he pays attention to pragmatism and real achievements! He himself grew up from an ordinary salesman in the Lucheng Group. And the market Bo does research and the like, which in his opinion is too ethereal!
The two of them already have differences on many things, and they don't deal with each other, this time there is a rare opportunity, he naturally wants to hit the opponent!
How could Zhang Lucheng be such a shrewd person who didn't know Zhou Bo's thoughts? It's just that he didn't bother to think about these things now, waved his hand to let Zhou Bo out, and then supported his head with both hands, struggling in his heart......
When the others saw that he was silent, they had no choice but to keep quiet and wait for the decision of the helmsman!
"What is the profit margin of the original Yixian City project?" Zhang Lucheng looked up and asked.
Zhang Qi replied: "According to the original sales plan, it will be about 25%-28%. ”
"So much difference?" Zhang Lucheng frowned, and finally said to everyone: "15%!
After that, he took the lead and raised his hand, and Ai Jianye followed!
After all, although there are people with a profit margin of more than 25 percent, they have to sell their houses to make a profit! If they can't sell it, everything they say is empty!
In comparison, 15% is less, but it's better than not coming at all, right?
Zhang Lucheng looked at everyone, nodded and said, "Okay! The vote is passed, Qiqi, let's execute!"
Zhang Qiru was granted amnesty, got up and bowed slightly to everyone, and then exited the conference room.
The profit margin of 15% is also the result of Ning Feng's previous proposal and Zhang Qi's communication with his father!
"If it's a 15% profit margin, you can push the price down to between 85% and 9% off, so that you can boost some sales anyway!" Zhang Qi thought silently in his heart on the elevator.
According to Ning Feng's method, she lowered the profit margin and lowered the price for promotion, in her mind, this is not a solution!
From the bottom of her heart, she didn't believe that Ning Feng had more ways to promote sales! Buying and selling, in the final analysis, was just a matter of price!
Flying all the way, Zhang Qi returned to the sales office! This time, the salesmen's performance was slightly better, and they were finally not blatantly lazy.
"Gong He, come to my office. Zhang Qi greeted Gong Hedao.
Gong He saw Zhang Qi's unhappy face, thinking that he must have been ridiculed on the board of directors, so he cautiously followed Zhang Qi into the office.
"Mr. Zhang, what do you command?" he asked.
"You make a sales plan! The minimum discount is 88% off. Zhang Qi said.
"88% off?" Gong Heleng froze.
"Yes, 88% off. Zhang Qi knew that Gong He would have questions, so he said directly: "This is the decision of the board of directors, and we can implement it." ”
"However, even the previous real estate speculation group was 91 fold ......," Gong He said weakly.
"This time and that time!......" Zhang Qi said helplessly.
"Okay, I understand Mr. Zhang!" Gong He said and walked out of the office.
In fact, for Gong He and the front-line salesmen, 9% off or 88% off, the commission they get will not be much different, but the sales success rate will be significantly improved!
After all, when the market opened, in addition to the real estate speculation group, the lowest discount was only put to 98 percent!
In view of this, Gong He was also a little excited in his heart! In the past, it was the most difficult to apply for a discount with the leader, but now the leader takes the initiative to put discounts.
It's just that whether it is Zhang Qi, Zhang Lucheng or others, they would never have imagined that their countermeasures have all fallen into Ning Feng's calculations!