Chapter 1039: Don't You Have a B-Number in Your Heart?
"Red flag?"
Looking at Hua Sen's bewitched face, Li Fan grinned, "I'd better go." ”
"Hey, hey!" Hua Sen was completely anxious, "Dong Li, think about it, tens of billions of brands, you now inject 500 million yuan into our Beiqi, it's yours!
Five billion?
Li Fanyu almost laughed.
He shook the hand away, "You can pull it down, tens of billions never exist." Lao Hua, Lu Heming is working under me now. Is it that I don't know about the red flag, or do you not have a B number in your heart?"
was directly scolded by Li Fanyu, and Hua Sen's old face turned red.
The Hongqi brand is quite brilliant, and it was indeed a group of cattle in the early days of the founding of the People's Republic of China, which solved a large part of China's demand for high-end cars - but that was the old imperial calendar.
Since the foreign high-end cars represented by Mercedes-Benz 100, Europa League Olympus, and Toyota Camry entered the Chinese market, the red flag of rough workmanship and backward technology has gone into decline.
On this road, the old club Yiqi tried all kinds of ways to try to re-establish this red brand with historical feelings. Repeated attempts to find joint ventures have injected something strange into a brand that embodies the brilliance of the first generation of Autobots with tape measures and chisels.
It's the Europa platform again, and it's the Toyota powertrain. The money was indeed spent, as Hua Sen said, two or three hundred billion yuan was injected successively.
However, relying too much on foreign capital, abandoning the perseverance of the first generation of autobots, it is certainly impossible to inject vitality into this brand. On the contrary, in the case of more and more mature consumption in the automobile market, after countless times of vows to the Chinese people to "build cars with ideals and feelings", this brand is only left with impure ideals and feelings, leaving a stained bad record and the label of "patriotism kidnapping bandits" in the hearts of Chinese consumers.
And for Beiqi, which took over the red flag, the current situation is even more embarrassing.
After two years of reorganization of Beiqi, the development goals of this car company, which previously relied heavily on orders from the troops, have become quite clear. To get rid of all the old burdens by means of asset restructuring is to not rely on the government to make up for it, and to make a world in the civilian market like Guangqi.
Under such circumstances, Beiqi, which was already short of resources, naturally couldn't come up with the money and smashed into the red flag that had already been set and never changed its high-end positioning.
In fact, in Watson's view, the most surplus part of the North Banner now is the part that cannot produce a penny at all, but has to exist. According to his idea, the first step in Beiqi's asset restructuring is to sell this hot potato.
But can it be sold easily?
Obviously not.
Even if the red flag is in decline, it is also a brand that appeared at the founding ceremony of the People's Republic of China, and the great leader rode in the model when he inspected the people's army.
Even if he loses money, he must exist - at least, he can't be pointed to the Hongqi inspection car at the time of the 10th National Congress; look, the Hongqi brand has long since disappeared, but it is still used in the review.
So this brand, which has been given political significance, has to exist. Watson just wanted to sell it, but he couldn't sell it.
However, after seeing Li Fanyu at the meeting just now, Hua Sen had an idea. "Selling" is definitely not possible, and "transferring" is also difficult, but the young man in front of him is an excellent target for dumping.
Why?
Because Li Fanyu is Chinese, the Zhengxin Group under his name has money and technology, and is now the most successful national car company in the Chinese automobile market.
With these two things, throwing the red flag to Li Fanyu will not disagree, and he will definitely be happy to see it. The listing of Beiqi is imminent, if it can benefit from this matter with Zhengxin, then it will be an excellent help for Beiqi shares after the listing of A-shares.
Throwing the pot can make money, how can Watson, who is known as the first hooligan of the Eight Great Banners, not use his brains?
Now seeing Li Fanyu's head shaking like a rattle, how can he not be annoyed?
"Tsk! How does Li Dong speak? I admit that Hongqi is not worth so much money now, but it is not worth 350 billion, and 35 billion is always worth it, right? If you think about it, Hongqi! If this brand is caught in your hands, then there will be a shortage of government orders in the future?"
"Huh," Li Fanyu smiled between his teeth, "Mr. Hua, look at what are the current provincial and municipal leaders' cars? Look at what are the diplomatic cars used by state guests, look at what central-level leaders use for travel and inspection, and then look at what military attachés at and above the division level use to travel? If you don't know any of this, look at what the production line of your Beiqi Jinmen base is producing." If you understand this, you will know whether the red flag is useful to our faith. ”
What Li Fanyu said is A6, A8, F750E business light bus, land patrol and QS15.
In the past three years, Zhengxin has not been in vain. Although it is not a state-owned enterprise, and there is no "37 policy" of "30% digestion by the government and 70% digestion by the market" proposed by Hongqi before, it has become the uncrowned king of public car brands by virtue of the excellent performance of its models and the cost of repeatedly reducing production capacity and production technology.
The idea of relying on a mere red flag to hit a government order?
Hehe, Li Fanyu could only smile secretly in his heart, the master has already passed a series of copies of Audi, holding this cornucopia in his arms, Lao Tie!
Seeing that Li Fanyu still looked disdainful, Hua Sen gritted his teeth, "Three or five billion is not worth it, but there will always be seventeen or eight billion, right?
Well, if that's the case, this brand seems, like, maybe...... There's a little bit of value.
Li Fanyu's eyes rolled, but he immediately made a disdainful expression on his face.
"!" he stretched out his fingers, "Three hundred million, not a penny more! And even if I want, I want this brand, and don't even think about spending money at me for anything else. Okay, just don't pull down. ”
As soon as he heard this price, it was Watson's turn to turn his head into a rattle: "No, no, no, no! It's absolutely impossible! Are you kidding? Decades of brand, the former glory of the republic, you want to change 300 million? Li Dong is not I talking about you, why don't you go to the street to pick up money?"
In this way, you see that our brother and I have also been friends for two or three years, and when you were isolated in Yinzhu before, my brother also extended a helping hand to you. I'm a person, don't look at the rumors of me outside, in fact, the knife mouth tofu heart is the most important feeling.
In this way, I see that your Tiguan platform is good, and I heard that you have recently changed the production line for the 16th factory of the Zhengxin Alliance. Let's talk about money hurts feelings, you share the Tiguan platform technology, and then support the old brother a new production line, you take the red flag, and the old brother will give it to you for nothing!"
Tiguan is now one of the top three best-selling models in the compact car class SUV, and I haven't sold 300 million yuan in platform technology. The production line of Harbin Technology is now asking for 550 million pieces! Who is rare when you are the hot potato of the red flag?
Do you still talk about feelings? To tell you the truth, if it weren't for the SASAC and the National Development and Reform Commission jointly issued a notice to you, your brother would have been able to be white-haired and kind-hearted? And I have also exchanged this favor, the production line you gave me is not good, but I also pay yours a new production line with a high degree of automation. Cut!"
Even if it is an order from above, among the three car companies in Shangqi, Guangqi and Beiqi, we are the first to support your production line. What is this called? This is revolutionary friendship! In this way, the platform technology is considered to be your technology to invest in our Beiqi, and we will exchange the shares for shares. A red flag for your production line, you will definitely not lose your brother in this matter!"
"No, no, no, I don't think it's OK. ”
……
In the corridor of the conference room corridor of the China Automobile Association, there was a bargaining of the century...... It's fired.