Li Fanyu took out these models, not only because they are cheap to the point of scum. Pen % fun % Pavilion www.biquge.info

In fact, Xiali and QQ represent a milestone in the development of the Chinese automobile market in the previous time and space.

After the reform and opening up, the whole people went to the sea to fight for a better tomorrow. In order to obtain a better quality of life and work hard for a better tomorrow, these three cars were almost the most affordable car transportation that people could choose in the automobile market at that time.

But it's clear.

These models are no longer suitable for the rapid development of the economy, and have passed the stage of popularizing the market with low-end models and increasing the national car ownership rate.

So in Li Fanyu's view, it is better to launch it directly and do something in the printing market!

These three cars are exquisite.

Don't look at Xiali's A+, N5 and QQ are all about the same price, but there is still a big difference in model positioning.

For example, the A+'s two-box layout, the shorter and more compact body is more suitable for crowded and complex road conditions, and the flexible space layout where the rear seats can be folded down and can be loaded with more things.

The N5 is a sedan, and the interior space is relatively large in the A00 class. For ride comfort, it may be a little better than the A+.

These two cars, which can be said to be horns of each other, are specifically for Suzuki's two best-selling models, the Swift, and the Swift sedan.

QQ, on the other hand, is a supplement to the F-1. Specializing in the acquisition of Alto, the sales champion model.

At the same time, these three cars were also decided by Li Fanyu for Indian consumers of all ages.

The relatively youthful appearance of QQ, as well as the characteristics of small cars and large space, are mainly aimed at the young car buyers of Yinzhu. The A+ and N5, on the other hand, are aimed at the main target customers who are looking for cheapness and don't care about the appearance at all.

In fact, apart from the difference in models, there is really no difference between the four models, including the F-1, in terms of internal structure and power.

In terms of arrangement, the similarity of these four cars is too high. In terms of powertrain, Li Fanyu also installed the newly designed three-cylinder engine on these cars.

A set of structure, a set of powertrain, let Li Fanyu play flowers.

The purpose of this is to make the east not bright and the west bright, and the power part and accessories of the four cars are highly common, which is the best way to solve a series of market problems such as after-sales maintenance.

Think about it, as long as it is a repair shop that can repair QQ, it can also repair F-1, A+, and N5. Such convenience is undoubtedly a guarantee for the market share of Zhengxin products in the printing market!

And with the addition of the F-1, and the current low-priced product on the market. Zhengxin can compete head-to-head with Suzuki's current Alto, Swift, and Dzire, which have long occupied the top three models in the sales list.

Regardless of the follow-up strategy, just the product line, after-sales maintenance is equal to sales-related, Zhengxin can at least not fall behind.

At this stage, Li Fanyu's idea is to ignite directly and fight with Suzuki in the best-selling A00 market!

In Li Kai's view, the F-1, coupled with these three models, can at least give Zhengxin a small and broad capital in the Indian market.

And without exception, these three models, like the F-1, have been reduced to the extreme by Li Fanyu, and the wheels and even motorcycle tires will bring an unprecedented impact to Suzuki, the biggest vested interest in the Indian market!

……

In fact, it was just as Li Kai expected.

As soon as the three models were released, the top management of the Suzuki Group blew up.

Tanaka looked at these three "shameless" models, and slapped the table directly in anger!

It can be said that the way of keeping the rules and using three-wheeled cars and a low-cost model to lower the bottom line of the industry has made the existing order in the market show signs of loosening.

And now, three consecutive low-cost models have been listed on the market to hit the market, and the consequences are no longer as simple as a best-selling model being affected. Rather, it will bring change to the entire market and make the market disorderly!

Such a situation is far from being solved by the president of Tanaka, a small large district company. Regarding Suzuki's situation in the entire printing market, the matter was immediately reflected upwards to the Suzuki headquarters in Japan.

In the face of such competitors, the senior management of Suzuki's headquarters also seemed quite helpless.

Faith, faith!

Mitsubishi is done with Nissan, and Honda is done with Acura!

Now, finally, it's Suzuki's turn......

Looking at the entire Japanese car brands, except for brands such as Isuzu Daihatsu that have not entered the Chinese market, there are no Japanese car companies that have just passed...... It seems that there is only Big Brother Toyota left!

After analyzing the current situation of Zhengxin in the printing market and the existing resources, the Suzuki headquarters breathed a sigh of relief.

This is the right faith!

It's just hubris!

After only one month of layout in the Indian market, he dared to challenge Suzuki, which has the highest market share and the most heavy policy resources!

It's just ......

Bite off more than one can chew!

In the Chinese market, if it is targeted by Zhengxin, then Suzuki really has no way at all. However, as the group's most relied on and best-done printing market in the world, Suzuki Group is not false at all!

Capacity, product line, production cost, market share, consumer awareness, government relations......

No matter from which aspect, Zhengxin is at a disadvantage in the printing market!

If you are defeated by such a competitor and scared, it will be really embarrassing to be thrown to grandma's house!

After carefully analyzing the existing situation with the intellectual group, Tatsuo Yamamoto, chairman of Suzuki Group, personally issued instructions to the Inzhu branch;

"Since our opponents have launched an attack, let's use our strength to crush them head-on and expel them! Aren't they going to hit us with cheapness? The whole series will launch an economic version of the model, let them see the production strength of our four production bases in Yinzhu, with an annual output of 900,000 units! We must stabilize our brand share in the Yinzhu market! For this reason, we can do whatever it takes!"

Tanaka got the order.

Truth be told, this decision was deeply approved by him.

In Tanaka's opinion, the best way to deal with an arrogant person is to make him fearful!

……

In mid-July, the weather in Yinzhu was already extremely hot.

Although it is "cooler" than the 50 degrees Celsius temperature during the tropical monsoon in April and May, it still reaches nearly 40 degrees.

However, in the automobile market, the struggle between the two car companies seems to have injected two monstrous heat waves into this market!

After the "Ah San" three-wheeled General Motors, Zhengxin officially launched the A00 class car F-1.

Just after Suzuki launched a competing model, the Alto Economy Edition, which broke the record for low prices in the Inzhu market and cost only 120,000 Wu Qianlu.

Zhengxin has launched the A+, N5 and QQ, which are priced at Rs. 125,000, Rs. 125,000 and Rs. 125,000 respectively.

Not to be outdone, Suzuki followed the example of Alto Economy and launched a reduced version of the Suzuki Swift and the Sedan version of the Swift, Dzire.

A price melee based on the production capacity and cost suppression strength of car companies kicked off.

Seeing such chaos, Li Fanyu, the initiator of this scuffle, smiled with his general manager Li Kai in the largest office when the air conditioner was turned on.

Looking at the report in front of him, Li Fanyu picked up the cold water and took a big sip.

"Hallelujah, thank you to Willis Kelly, the father of air conditioning!Otherwise, this shabby place really can't stay!" After sighing, he sneered and said to Li Kai: "Hmph, Suzuki is on the road, start the next stage of the plan!"

"Yes!"

Li Kai nodded with a smile and picked up the phone.