Chapter 82: Follow Xia to always have meat to eat!
After sending off some of the guests, Xia Yu hurriedly asked Xiao Wenjing for water to drink, and casually asked her how she felt.
Xiao Wenjing didn't dress up much today, she wore casual clothes directly, and she didn't need to go on stage anyway, but she was still beautiful. She glanced at Xia Yu: "It's not bad, it's interesting, it's a bit of an apple." ”
Although Qiao Gangster had not changed the world with the iPhone at this time, the iPod launch event had already been held twice, and this minimalist and refined style had already been revealed.
Xia Yu didn't deny it: "Well, it's an imitation of the apple." Who made our foundation thin, speaking of which, after being busy for a while, Polestar should also find people to expand on a large scale, and the design department is the focus. Remember to come back and remind me. ”
"Go aside, this girl can't remember these little things!"
Xia Yu didn't have time to mess with her, so he explained the interview arrangements to Liu Mingsheng for a while, and then pulled Luo Dong back to the conference hall.
At this point, each independent retailer has to leave only one representative, and as much as possible, it excludes those who are mixed in with other companies.
At present, Polestar's retail cooperation system has covered 96 city outlets, but there are still 170 retailers left on the scene, and the extra ones are all from cities that have not yet been laid to see if they want to participate.
This amazing and surprising press conference made them very excited, like Hu Hongjun and Liu Mancang, who had just made up their minds to increase investment.
Not to mention anything else, just rush to the amazing advertisement and SRS's only domestic sound effect, it's worth blocking. And Polestar has never been weak in public opinion, so the effect is worth looking forward to.
Besides, there is an after-sales guarantee for unconditional return and exchange, how much worry do they have to spare?
Yang Shuo is the only one who came in advance to see the real Polaris K2, because he will have to come to the stage to share his testimonials as a retail partner.
He looked at the discussion of the people around him, and he was once again glad that he had taken the lead in making the choice.
Now he is familiar with Polestar and knows how promising this company is, which is not very strong, but full of momentum.
So when someone asked him, he didn't hesitate to show his strong support: "Doesn't Mr. Xia have a saying? Follow Polestar to have meat to eat! Anyway, I made a bet!"
Xia Yu happened to come in with Luo Dong at this time, and when he heard this, he was immediately happy, and shouted towards Yang Shuo: "Yo, thank you Mr. Yang for your support, rest assured, our Nanyue cuisine has always had meat and soup!"
Someone who was more familiar with him saw Xia Yu and hurriedly asked: "Mr. Xia, hurry up and show us the real machine!"
The press conference just now did not provide a real machine experience link, and Xia Yu just held the prototype to demonstrate the operation on the stage in his speech.
"Hey, Mr. Liu, don't worry, I'll definitely show you today!"
After sitting down again, Xia Yu first introduced himself again: "New and old friends, I am Xia Yu from Polestar Electronics, many of you are acquaintances, thank you for your support in the past while! I said last time in Pengcheng, Polestar's goal is to make money easily with everyone, so K2 was developed, so I am in a hurry to call everyone over!"
This is said sincerely, these independent retailers, which are not very powerful, have indeed made a lot of money in the past three months, ranging from 350,000 to 200,000 or 300,000, and they took the initiative to applaud at this time.
Xia Yu came down directly from the stage, walked to the front of the seat and said: "In short, they are not outsiders, I will reveal another news to you here, Polaris K2 is the absolute flagship product of Polestar Electronics in the low-end market." On the eve of the listing, we have already set up an advertising fee of 5 million, and this number will be tripled or fivefold throughout the year!
"It's a TV commercial for this song, it's very good!"
At the retailer's partner conference, there are some things that no longer need to be hidden, and it is better to explain it clearly.
In these years, good wine is afraid of deep alleys, and a good advertising channel can still bring a lot of unexpected effects in many cases.
Xia Yu nodded: "Yes, this is the first one, and it will soon land on CCTV, Xiangnan Satellite TV, Nanyue Satellite TV and other TV stations." In addition, radio, print media, and online propaganda will also be launched!"
At this time, more than a dozen Polestar staff members walked by the sidelines, all holding the Polaris K2 in the transparent box. Everyone's eyes lit up, it's coming!
Xia Yu didn't grind, and let everyone experience the real machine directly.
Polestar has prepared more than 30 prototypes, all of which are available in various colors, and they are placed on the exhibition tables on the stage, in the open space in front of them, etc., and these people are not polite, and rush forward to take a look.
"This craftsmanship is indeed much more beautiful than K1!" someone had already opened the box, held a pink K2 in his hand, and couldn't help but sigh.
"Polestar's craftsmanship has really improved a lot, and I heard that a new factory has been built. ”
"The functions have also been completed a lot! The function of receiving audio recordings and e-books is available! I'll give it a try......"
In fact, Xia Yu introduced these on stage just now, but when it came to the personal experience and confirmation, some people were still surprised. Polaris K1 is the most complained about in the market, one is that there are few functions, and the other is that the shell assembly process is average, and K2 is really an all-round improvement.
"Try the SRS sound!" someone next to him reminded.
Indeed, compared with the new MP3 of other companies, the K2 is not the best in terms of appearance design, equipment technology and functional control, etc., and can only be said to be the best at this price. But this time, with the addition of SRS sound effects, it can definitely form an exclusive selling point in the market, and it will have an exclusive period of at least one or two months.
It has been proven that with Philips' high-end decoding solution and high-quality headphones manufactured by Fengda, coupled with SRS sound effects, Polaris K2 can definitely compete with Korean high-end brands in some aspects.
The first wave of people who auditioned didn't want to take off the headphones at all after putting them on!
Hu Hongjun was also the first wave of sound auditions, and as soon as he took off the headphones, several acquaintances who were not in the back of the line asked, "How is it?"
"It's good!"
"What do you mean by a nice sound? What does that sound like?"
Hu Hongjun smiled bitterly, "This song is so good...... Just kidding, this stereo doesn't work, it's a good effect!"
There is more than one like him, and someone even read the title of the song from the screen: ""I had a cold in that corner", what a strange name, I haven't heard it!"
Luo Dong's eyes were red when he looked at the side, and he whispered to Xia Yu: "Mr. Xia, K2 should be considered a success!"
Xia Yu looked at him with a smile and said, "It's still early!
The audition of the prototype lasted for more than ten minutes, and when the retailers returned to their seats, they couldn't help but continue to discuss.
There are those who analyze how much K2 is higher than K1, some discuss how to purchase, and some discuss the 500,000 sales that Xia Yu just said, which may really be realized.
In short, they believe that with the consistent style of Polestar Electronics, the K2 must still focus on cost performance, and the sales volume will definitely not be bad.
At this time, the time was almost eleven o'clock, and someone sat down anxiously and asked directly: "Mr. Xia, we are quite optimistic about K2, you can talk about the cooperation plan and factory price!"
Indeed, these two are what these people are most concerned about.
Although a new contract was signed not long ago, it was when K1 was gradually leveling down and K2 was not yet in the news. Now that the situation is different, many people are still moved.
Besides, there are nearly half of the people who come to test the limelight for the first time!
Xia Yu recognized this person as a representative from Tangcheng City, Ji Province, who chose to withdraw from Class B when he signed the contract last time and took the goods directly in full. He smiled and said: "Mr. Fang, don't worry, this is Luo Dong, the big boss of the Polestar Electronics Marketing Department, I believe many people also know him, and he will have a good chat with you below!"
Luo Dong's field control ability is also good, he directly carried a microphone without wearing ear pulses, and walked to the crowd, after introducing himself, he began to generously introduce the cooperation plan of Polaris K2.
In fact, the simple assembly cost of K2 is not much more than that of K1, and the new cost of modules such as screen lifting, recording and e-reading, minus the price reduction of modern memory chips and other components, only a dozen pieces have increased for the 256MB one.
But if you include the shell and SRS license fee won at the outright price, it will increase a lot. Not to mention the R&D, testing and scale-up costs that Polestar Electronics has been working on.
According to Polestar's internal algorithm, the K2 sales volume is temporarily set at 300,000 units, which is already a terrifying number, and the final amortized production cost is: 462 yuan for 256MB space, 598 yuan for 512MB, and the largest 1G space is 720 yuan.
This is also the best effort that Polestar has made to control costs while ensuring such high-quality hardware and craftsmanship.
Of course, Xia Yu knows that there is still room for decline, first, in the future, the core components can try to buy directly from Hyundai and Philips and bypass the general agent, and second, the price of memory chips itself is constantly falling.
Luo Dong returned to the stage at this time, and the ex-factory price of Polestar Electronics to retail partners was directly played on the big screen: the three configurations were 520 yuan, 750 yuan and 1020 yuan.
When everyone saw it, they immediately breathed a sigh of relief.
These numbers look not small, but at this time, the price of the goods they take is almost 20% of the net profit margin, which is double the 10% of the goods taken from the channel by many stores!
Luo Dong struck while the iron was hot, and introduced the new four-level retail cooperation plan implemented by Polestar Electronics for a while, the deposit to be paid by each, and the delivery ratio of 40% advance payment, which made many newcomers very excited to listen.
Compared with peers, it is still a generous price!
Yang Shuo was also invited to the stage to share his views at this time, and he did not shy away from it, and the first thing he said was: "I am Yang Shuo from Shanghai, I don't hide it from everyone, I sold K1 for three months, and I made a net profit of 480,000!"
This is true, because it is the earliest A-level and diamond-level merchant, and it exclusively occupies the only regular retail point of K1 in Shanghai with four stores, and the total shipment volume of his K1 is nearly 7,000 units!
In the shock of many people, Yang Shuo continued to say non-stop: "Mr. Xia of Polestar also told me privately that he will guarantee that my income will triple in the next three months!"
The audience continued to be in an uproar!
PS:Thank you xiaoliang、Gray melting point ぃ眞o two brothers reward support!Since a change,The growth of the collection has slowed down.,It's helpless.,It's too busy!I promise that after the wedding, I desperately want two more or even three more words.,But now it's really not good.。 However, writing a book is a long-term process, please rest assured of Jiangshan's character. This week on the category of strong push, the collection is now unsatisfactory, I hope that the book friends who like it will click on the collection support, thank you!