Chapter Eighty-Three: The Great Victory and the Viper
Yang Shuo continued to support Polestar on stage, and even Xia Yu was a little surprised that he was so eloquent, and he could still firmly attract the attention of so many people at the scene after talking for more than ten minutes.
Now he has begun to talk about the layout of the store and the means of drainage and publicity. In the end, Yang Shuo also said: "As for K2, I am personally very optimistic, hehe, if Polestar has a super diamond partner, I will also be the first to raise my hand!"
Luo Dong was very excited when he watched it on the side, and said to Xia Yu: "It is estimated that there will be more diamond levels this time!"
Xia Yu smiled: "Anyway, it's enough for you to be busy!"
For Polestar, almost pressing on all of its net worth to develop and promote K2 is also an opportunity to seize the opportunity to grow stronger.
After Xia Yu stepped down after seeing Yang Shuo finish speaking, the audience applauded continuously, shook hands with him in the past, and praised: "Mr. Yang is powerful"!
Yang Shuo was a little embarrassed at this time: "I didn't control it, this person was nervous as soon as he came to power, so he thought of what to say." Okay, isn't it?"
"Very good!"
Luo Dong returned to the stage, reopened the PPT, and began to introduce Polestar's plans for advertising.
After a while, someone couldn't help but ask: "Hello Mr. Luo, I am from Qingjiang City, Qilu, and I have been admiring Polestar's products for a long time." Could you please tell us about the specific situation of Polestar's cooperation system, how can you join?"
This must be new, Luo Dong coughed lightly, and said loudly: "Hello this friend, and many new friends here today, let me talk about the cooperation plan." ”
Of course, he was ready to do this, and directly called up this page of PPT on the screen, introducing: "Polestar Electronics adopts a city direct sales model, and each city theoretically only authorizes one official retail partner, and the cooperation standard is to supply according to the A, B, C three levels, and the highest priority S diamond partners, see here for specific permissions and obligations!"
This introduction has already been played on the screen, and the number of fourth-level partners from low to high deposit is 50,000, 200,000, 500,000, and 1 million. At the same time, the priority of full payment pick-up has also been raised to the same level as A.
Luo Dong also explained: "This different level corresponds to the priority of various services such as supply and after-sales, but it does not mean that we have limited inventory, so we only ship to the highest S level, but according to a certain proportion." ”
The most difficult point of this kind of retail cooperation system by manufacturers bypassing channels is to ensure that the goods sell well for a long time, otherwise it is meaningless.
Fortunately, Xia Yu and Polestar are very confident in this.
It seems that the same is true of the retailers present.
Polestar Electronics arranged a 15-minute coffee break, and someone brought a small snack and fruit platter, but not many people wanted to eat, and everyone rushed to discuss the next big thing with someone they knew - the Polestar Retail Partner Program!
"I've decided, make up the diamond!"
Hu Hongjun discussed with a group of friends in Hunan Province as usual, and suddenly made a decision. "In the past, the biggest worry was that Polestar Electronics was limited by its R&D strength after K1 and had no stamina, but now that its strength has been proven, and its attitude is far more than that of most domestic manufacturers, what are you hesitating about?"
"I'll make it up too!" a person next to him also shouted, it turned out to be "Xiao Dahu" in Rongcheng, who was also a guy with four stores.
"I'll still forget it, but if it is upgraded to A-level, it is equivalent to the full amount, and the 500,000 margin should not be lost!"
Those new retailers have also been shocked by the atmosphere of the press conference, which will get a lot of useful information and make a decision.
Lu Bing is one of the largest independent electronic stores in Zhengcheng, the capital of southern Henan Province. He was also present at the press conference at Pengcheng Polestar last time, but he couldn't resist the ** on the Patriot side, and chose CH-1 as the main hit, but the result was naturally cheated - the machine was actually discontinued in advance!
After missing the Polaris K1, he didn't want to regret it on the K2, so he decided to go to the S-class directly!
The other seventy or eighty newcomers have also made decisions, including dozens of A-level and above, and more than five S-class.
At the end of the tea break, Luo Dong took more than a dozen people from the marketing department to start statistics, and signed letters of intent with them one by one, and the final result made him so happy that he couldn't close his mouth!
162 pcs!
Starting today, Polestar's retail network expands to 162 cities across the country. This is a cause for celebration. Even manufacturers such as Onda, Lenovo and Aigostar, which are known as strong channels, it is difficult to cover such a wide range of channels.
In 2004, there were 102 cities with a population of more than 1 million in China, and 158 cities with a population of more than 700,000!
According to the final statistics, after this battle, Polestar has 24 S-class retail partners, and 42 A-class retail partners, and the margin alone is nearly 50 million yuan!
It's a big win!
This achievement is due to the reputation accumulated by K1, the conscience price of 40% advance payment in the industry, and the powerful after-sales guarantee of unconditional return and replacement of new machines, but K2's improvement in functions and core SRS sound and cost performance, as well as everyone's confidence in Polestar's marketing and marketing capabilities, are also inseparable.
In the end, there are still many people around Xia Yu to ask the specific launch time of K2. You must know that the city is far away, and it will take three to five days to ship!
Xia Yu only had one sentence for this: "The K2 shipment will start tomorrow, and the suppliers will be different in each region and at all levels, but the official listing will start with the official notice from the marketing department of Polestar." However, you can do some pre-heating or even pre-sale in the local area first. ”
Luo Dong also added, "It is strictly forbidden to raise or reduce the price without permission!"
This is all clearly stipulated in the contract, and now it is mainly for new merchants.
According to the current situation, the cost of 256MB capacity K2 is 462 yuan, the ex-factory price is 520, and the operating profit of a single machine is only 58 yuan, but the cost of 512MB is 598, and the ex-factory price is 780, which rises to 202 yuan, and the largest 1G space 1020 is 300 yuan per unit.
There is no doubt that the 256MB player on the market will still be mainstream, but Xia Yu believes that the sales of the K2 will not be completely concentrated in the low end.
Because Polestar Electronics plays word-of-mouth play, Xia Yu, who has experience in later generations, knows that he must not ignore the fanaticism of those fans. And what Polestar wants to do is to add fuel to the enthusiasm of these fans.
……
Lunch was arranged at the hotel, but the Polestar staff had plenty to do.
Luo Dong and Liu Mingsheng went to the retailers to eat in the predetermined hall, Zheng Wei took people to accompany dozens of media to eat at the buffet, and Xia Yu chatted with Xia Mingde, Li De, and Yang Chunsheng in the VIP private room with Jia Feirong, the marketing director of Philips, Qiao Ming, the engineer of the SRS room, and Jiang Ping of Fengda.
has communicated with Jia Feirong before, the two sides will initially establish a direct sales relationship, this needs further communication, Li De persuaded Jia Feirong to drink a lot of wine on the spot, which can be regarded as a matter in front of Xia Yu.
Xia Yu still doesn't drink, and the next three are old drunkards. In the afternoon, they were all fine, so they pulled these people to drink and drank more and more.
Seeing that this situation would not end for a while, Xia Yu came out first, and then went to the hall to greet the retailers with tea instead of wine.
There are still contracts to be signed in the afternoon, and many people have to go back to their respective cities that night, so there are not many drinkers.
As soon as Xia Yu appeared, he was surrounded by many people, not to mention anything else, this young and excessive vice president of Polestar, who really has ideas, is really a familiar person.
This is not over, he finally went to the media for a turn, and people who knew him came up to ask questions.
By the time he finished dealing with this wave of people, Xia Yu was almost full of tea and orange juice.
In any case, Polaris K2 has taken its first step, and the tight cash flow due to multiple investments and mergers and acquisitions has finally eased.
……
The Polestar launch was a success, but the rest of the company couldn't sit still.
Just like Apple's iPhone in the future, every press conference can completely stir up the nerves of all mobile phones and related industry chain players around the world, and even the stock market.
The people arranged by these companies began to send a steady stream of news to the back from the scene, and there were also those who mixed into the retailer partner conference at the back.
But now these bosses sitting in the rear don't want to hear these "new news" a little.
The improved functionality is a matter of course, but the launch of the country's first SRS sound is definitely not good news for them. In the style of Polestar, they will definitely hype this feature very much, and with iRiver opening the way before, many users already have an impression of SRS.
Gao Wenlong sat in the office of Shengming Electronics, and also got all the information of Polaris K2 for the first time.
He even knows a lot more than anyone else, such as its internally determined launch date – November 4th!
On the sofa on the other side of the office, a man who looked nearly fifty lowered his head and sipped tea. He is dressed in Chinese-style casual clothes, with small pigtails, and his casual and leisurely appearance is quite old-fashioned.
It was Gao Wenlong who called out Han Xueping from the family business to help him.
came to help this kid start a business, he was also interested and soft-hearted, and his body was a little weak for a while, so he should recuperate. Compared with the group's business, which is often tens of millions of dollars, the matter here is still a bit of a small trouble in his opinion.
"Wenlong, now that you know about this new product plan for Polestar, what are you going to do?"
Gao Wenlong was quite respectful to Uncle Han, got up and walked over to refill him with water, and then said: "This Polestar has gained momentum now, and it is unlikely that our Shengming Electronics will fight them head-on, my idea is ......"
In Gao Wenlong's opinion, unless the Gao family withdraws a large amount of money to support him, it is indeed difficult to make Polestar ugly. But if you start with a little trick, you can also make them uncomfortable.
"There won't be legal risks, right?" Han Xueping was cautious.
"It's okay! This market has been so much fun, let's just have inside information to get it early! Besides, it is impossible for their trademarks to be approved now, and the lawsuit is not easy to fight. ”
"Cheng, you remember to arrange someone to do it, don't get yourself involved!"
"Uncle Han rest assured!"
Gao Wenlong actually didn't say a point, every meal he prepared for Polestar Electronics was not just this one. This is only disgusting at best, and the real meal is yet to come!
PS: Thank you Lumiah, Fang Yuanyuan, Mercury Ye three new and old friends for their support!