When the fresh and lazy natural female voice humming permeated the venue with a heavy business atmosphere, it suddenly made everyone's minds relaxed.

Although it is just a sound, people seem to see a young girl walking and humming innocently, no matter whether there is a turbulent flow of people or a quiet alley in front of her, they are simply stored in the girl's small world.

Almost instantly, the press conference became extremely quiet.

The effect of professional-grade speakers is so good, plus the charm of music is contagious, the first time I played it in public, the charm of "I Had a Cold in That Corner" is really amazing.

In the previous life, it quickly became popular all over the country in the future, and it was a "divine comedy" that the post-80s generation could hum two sentences and countless people cycled singles, which was inseparable from BBK's classic and widely spread advertising film.

But this life has been replaced by Polestar Electronics, and this song has been won by Polestar Electronics for exclusive music player use and advertising authorization in mainland China.

So someone later commented that this song and Polestar Electronics achieved each other that year.

Just when people were attracted by the music, the rhythm of the chorus suddenly changed, and the LED LCD screen on the stage, which was more than 12 meters wide, suddenly lit up!

In the gloomy venue, this big screen suddenly attracted everyone's attention.

Here comes the picture!

A young and beautiful girl walked forward from the crowd on the road, humming this song whose name people didn't know yet. The road was full of traffic, the girl got on the bus, sat lightly by the window, and the picture became quiet and elegant. Then turn around, to the school playground, to the playground carousel and swing, and the pink MP3 hanging from her fair neck flashed from time to time......

At the end of the song, the picture instantly turns white, and a row of delicate and beautiful MP3s appear at the top of the screen, matte black and white, plus the same matte pink, goose yellow, sky blue, grass green, each of which is gorgeous and dazzling.

At the bottom is a row of familiar large characters, and a deep baritone interpretation: luxury sound quality, extreme enjoyment......

I have to say that this commercial and that song really complement each other, giving people a feeling of unfinished, and then to everyone's surprise, the advertising words are not over yet!

…… Polaris K2, the country's first polar sound MP3 with top-level 3D stereo surround SRS sound effect, create your own music feast!

"Boom!"

The scene suddenly exploded!

The nearly 500 people in the audience, whether they are media or retailers, are considered insiders, and they are not too unfamiliar with the SRS sound effect that is the main and constantly promoted by the Korean brand iRiver this year, not to mention the representatives of the various companies that have mixed in.

People have shifted from appreciating that music to being shocked by Polaris K2.

Polestar is really ruthless!

At this time, the lights on the scene were gradually brightened, and the big screen was also set in the last picture, and then people realized that there was a person standing on the stage.

It's Xia Yu!

He still decided to go into battle in person, because this was the first press conference, and the rhythm and style of the design were set by him according to the popular model of the market, and he still controlled it himself.

"Hello everyone, welcome to the beautiful Yangcheng and participate in the Polestar Polaris K2 launch event!"

Xia Yu opened the show in jeans, canvas shoes, and a T-shirt printed with the Polestar logo and a six-color Polaris K2, with a remote headset tucked into the collar.

"I don't know how many people in the scene are looking forward to Polaris K2, and how many people are wishing it will never come out. But today it's still coming!"

On the big screen, the picture suddenly changed as Xia Yu began to introduce.

On the ink background, there is a row of large black and white characters: Polaris, born for fever!

This is the first official announcement made by Xia Yu around the product positioning of Polestar Electronics, and it is also the theme of this press conference. Of course, no one knows that this is also plagiarized from Xiaomi, but who made Xiaomi just imitate the accessories manufacturers of the early countless building eras.

Xia Yu then pressed the controller on his hand, and the screen once again became a simple and extremely simple list, and then began to introduce the results of Polaris K1 one by one.

Sales on the first day of launch: 2,400 units!

Sales in the first week of listing: 16,900 units!

68 days on the market, sales exceeded 100,000!

……

There was a lot of discussion on the spot, although it was known that the Polaris K1 was a big hit, but this was the first time that the exact number was known. And no company has ever announced it like this before, and at most it is said in press releases, and most of them are exaggerated figures.

Xia Yu also smiled here, and said in a clear voice: "Many of you here are old friends, when the K1 was released, I remember someone asked me what the expected sales of the Polaris K1 was, and I said 100,000 units at the time, and many people think that this new company and this young man are crazy." ”

His tone suddenly became calm: "Then I'll let the skeptics see if Polestar can detonate this market trend again! Our goal for the Polaris K2 is 500,000 units!"

These words completely calmed the scene, and the original discussion stopped instead.

No one shouted doubts, even people from companies such as Aigostar, Chaohua, and Onda were surprised one by one.

That's a ruthless number, but who knows if this sudden Polestar electronics will create another miracle?

Xia Yu didn't continue to fool around. That's right, shouting out 500,000 sales now, which is higher than what was said within the company at that time, is just a simple market method, but he doesn't think it's too difficult, anyway, no one studies it in detail, and the public relations debut of true and false is the most effective.

Next, Xia Yu began to make a beautiful PPT of zuò, one by one, and the beautiful number of Polaris K2 was lit up:

Excellent control bloodline from Beacon Studio, the thrill of control in the full-featured era!

65K full-color CSTN color screen and 2.4-inch HD screen, opening a new era of visual color screen!

Philips SAA7750 improved main control chip, comprehensively improved noise cancellation circuit, luxury top sound quality!

The world's leading analog 3D stereo surround SRS sound effect, unparalleled sound enjoyment!

The high-end wire-controlled headphones produced by Fengda, the top headphone factory, open the auditory feast in an all-round way!

……

The kind of exquisite and full of ** PPT words, combined with the rhythm of Xia Yu's speech rehearsed many times, made many people's minds unconsciously driven.

In contrast, the SRS sound effect that has attracted the most attention is of course.

"It's really SRS, how is it possible? Isn't this the world's top sound technology that Avery and this year are touting so much?"

"Polestar has a lot of foundation, it's not like a small company!"

"This is courage! I see that there are engineers from the SRS room in the process, and this should not be fake. Hey, Polestar's courage and sight are really surprising!"

Under the discussion, a R&D representative from Meizu became gloomy, and hurriedly reported the situation. He knew that his company had just started to contact the SRS room under the instructions of his boss a few days ago, but he didn't expect that all the products here would come out.

Qiao Ming, an engineer in the SRS room, was also invited to the stage by Xia Yu at this time, and affirmed the strength of Polestar Electronics and the efforts made to realize the SRS sound effect on K2 in a concise but authentic tone. Of course, in the end, I still have to vigorously trumpet the selling point of this sound effect, which is an advertisement, but it is also acquiesced by Polestar, because it can also be regarded as increasing the recognition of Polestar.

Subsequently, Jia Feirong from Philips, Jiang Ping from Fengda Headphone Factory, and Liu Yiyi, a sophomore girl selected by the forum, took the stage to share their views and feelings after Xia Yu took the initiative to introduce them.

Of course, on the Polestar side, Xia Yu also announced that Fiberhome Design Company was merged into Polestar Electronics, and Yang Chunsheng was also invited to the stage to introduce the specific design concept and parameters of K2, as well as the efforts made by Polestar Electronics in the development and testing process.

When 3,000 standard tests and more than a dozen strict factory inspection processes appeared in the PPT, many retailers completely let go of the original judgment of Polestar's lack of stamina, including Hu Hongjun of Nansha City, the capital of Xiangnan Province, and Liu Mancang, the representative of Yanjing.

They made up their minds almost instantly, and in a moment they offered to join the Diamond Fellows!

For them, a margin of 1 million is nothing, which is lower than the requirements of many large companies, and the key is the prospect of Polestar!

Unknowingly, the press conference has been going on for an hour, Xia Yu has also introduced many parameters and functions of Polaris K2, and finally announced the launch of the official website of Polestar Electronics, as well as the news that the first Polestar brand flagship store will be settled in Yangcheng in the near future.

And under Xia Yu's intentional control and the constant surprises, people didn't notice it at all, and most of them listened attentively and thought about it.

There are exceptions, that is, there are no less than dozens of representatives from various MP3 brand manufacturers on the scene.

Whether they are officially invited or mixed in by means, their actions are surprisingly consistent, hurry up and contact the rear!

This press conference, which did not have leaders and industry experts to speak, no media representatives to tout, and no beautiful models to display their beautiful clothes, undoubtedly subverted the cognition of many people on the scene, but the success is undoubted!

Xia Yu's eloquent rhythm and the confidence naturally revealed between his words left a deep impression on many people and increased their confidence.

This novel experience made the whole session of the venue whisper without stopping.

When the opening commercial was played on the big screen again, people were quiet again and enjoyed the fresh and beautiful music.

Xia Yu appeared for the second time, and there was much less nonsense, he directly waved his hand and showed what everyone paid the most attention to.

The configuration of the K2, and the price!

"On the basis of the extremely cost-effective K1, we have invested heavily in the purchase of molds, introduced the world's top SRS stereo sound at a high price, and improved the control system and 27 optimization functions, but the Polaris K2 will still be a civilian price. ”

On the big screen, this is also showing the price of three configurations Polaris K2, and hundreds of people on the scene are happy and worried, and so on!

256MB Polaris K2, the national unified retail price is still 599 yuan, 512MB is 899 yuan, and there is a 1GB large-capacity flash memory option, the price is 1199 yuan!

Although after several market price wars, these are no longer the lowest prices for MP3 with the same capacity, but they are still in the cheapest gear!

This is the power of direct selling, and it is also the reason why Xia Yu is full of confidence.

"Polestar Electronics has a strong R&D and production capacity, and will also invest more energy and funds in the market, I believe that Polaris K2 will definitely reach a new high, I hope you can witness it together!"

Xia Yu finished the press conference, and his mouth was so dry that he was ready to step down.

The lights at the scene also began to gradually get brighter, and some reporters were arranged to go to another small conference room to do interviews, and the scene was ready to rest for ten minutes, and after strict inspection, retailers around the country were left to officially hold sales cooperation meetings.

Suddenly, a person shouted: "Mr. Xia, when will K2 be listed?"

This sentence immediately attracted the attention of countless people!

Xia Yu saw that it was a boy in the fan seat, who should be a fan of Polestar, and said with a smile: "This, keep it secret for the time being!"

PS: Thank you Fang Yuanyuan for the reward, you are already the helmsman! Rest assured, the pace of this book is improving, and the wonderful part will start immediately and continue to continue, continue to support it!