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The distance from Yangcheng to Pengcheng is less than 150 kilometers, and it took six people to drive there in two hours.

The official opening of the exhibition will be the day after tomorrow, but most exhibitors, channels and retailers will arrive a day or two in advance. Some have to set up booths, some organize small circle gatherings, and some come over in advance to pull relationships.

Xia Yu also participated in such exhibitions before his rebirth, and the world's most famous CES in Las Vegas and Barcelona Communication Show have been to it several times.

However, this is the first time I have participated as an exhibitor, and I have come with a heavy task.

After settling down in the hotel, the six of them had lunch together, and Xia Yu began to assign tasks.

Liu Mingsheng and Zhang Mei were mainly responsible for the layout of the platform and the stepping points, and they should try their best to thoroughly understand the distribution of the venue; the two sales clerks, one named Ma Weiqiang and the other named Sun Bin, asked them to act separately and contact independent retailers in various places through various methods.

These independent retailers are generally not too large, they rely on local resources, and usually do not sell large brand products, but small and medium-sized brands with profit potential.

They don't join those big channels, and some have a direct relationship with manufacturers to get the goods, but more of them are squeezed out by the channels and don't have the strength to squeeze in, so they all choose to find another way and are willing to contact small brands.

So they're what Polestar is striving for.

Xia Yu and Xia Mingde first had to visit the officials of the development zone introduced by their uncle to determine the venue for hanging the big poster and the venue for the investment promotion, and at the same time, they also wanted to understand and get to know some insiders.

Of course, Xia Yu has one more matter, he contacted several media people in advance through his sister-in-law Lin Xingmei, and he can meet to communicate when necessary.

Sometimes soft news is better than advertising.

Wang Jianye is the deputy section chief of the Construction Planning Center of the Management Committee of Pengcheng Development Zone, and he met Lin Chusheng during a training for cadres in the province, and later communicated a lot, and the relationship was not bad.

After receiving a call from Lin Chusheng, he briefly looked at the information of Polestar Electronics, which is a new company with a little-known name, and its product is Polaris brand MP3.

At this time, the MP3 factory should be having a hard time, right? I don't know what kind of name it can make.

There are too many such companies in Nanyue Province, not to mention Pengcheng and Yangcheng, which territory in Dongguan and Huizhou does not have hundreds of large and small technology digital companies?

When he saw Xia Yu and Xia Mingde, he didn't think much about it, and greeted the two with a smile.

Xia Yu and the others came over this time to ask for help, of course they brought something. The main thing is the two bags of Longjing that Xia Mingde brought before leaving, and the market price is about 3,000, which is neither high nor low, and it will not make people uncomfortable.

Of course, there are also two brand-new Polaris K1s, which are also treasures for children.

The first time Xia Yu saw Wang Jianye, this person was in his early thirties, thin and tall, wearing gold-rimmed glasses, and looked very sophisticated. He put down the tea bag and said first: "Uncle Wang, I'm Xia Yu, this is my uncle Xia Mingde, the general manager of Polestar Electronics. I'm really bothering you this time!"

Wang Jianye was surprised for a while when he saw Xia Yu so young, and then thought of Lin Chusheng saying that this was his nephew, and subconsciously thought that Lin Chusheng had something to do with this Polestar Electronics.

It should be a shareholding? This kind of thing is not uncommon.

After pouring tea for the two, Wang Jianye said: "Xia Yu, and Mr. Xia Mingde, I have been old friends with Chu Sheng for many years, if you need my help, just say it, don't be polite." ”

At this time, Xia Yu said that it was more appropriate, and he was young at this time to be able to take advantage of it.

Xia Yu nodded and said, "Then let's thank Uncle Wang first." Let me start with the company. Polestar Electronics produces its own brand of MP3s, and we have a bit of a technical foundation and put a lot of effort into it. Uncle Wang, you are an expert in this field, welcome to give us some guidance. ”

Wang Jianye is very familiar with this kind of thing, and two MP3s are nothing, and he also wants to see how the company in which Lin Chusheng "invested" is.

He opened the package on the spot and said casually: "Is it an independent brand? The current market doesn't seem to be very good, and the hundreds of factories in Pengcheng are not living much now......

Xia Yu didn't say anything, waiting for him to unpack.

Polaris K1 uses conventional packaging, and it has not yet been like Apple's minimalist design style in electronic products ten years later. The appearance is not special, but after using a matte treatment, this white is very elegant.

This Polestar MP3 is very well done!

Wang Jianye sighed, took out the attached battery and skillfully installed it, and after the boot screen flashed, he quickly tuned to the audition song, and then put on the headphones.

The test song is Eason Chan's "Ten Years", a 1 minute and 35 seconds audition version.

As soon as the prelude sounded, Wang Jianye's eyes lit up.

He is mainly responsible for the construction planning, which is a fat gap in the development zone. But he usually occasionally tinkers with electronic products, and he also likes to listen to songs, plus there are many MP3 assembly factories in the development zone, so he is more or less half an insider.

After listening to it for a while, when the chorus "...... ten years ago" sounded, he couldn't help but hum a small half-sentence, and then took off his headphones, looked back at Xia Yu and Xia Mingde and said: "This MP3, the music effect is very good!"

The two were not surprised, Xia Mingde also said: "Section Chief Wang is really an expert!"

Wang Jianye waved his hand, sat back in his chair and said, "It can be seen that Polestar Electronics has done a lot of work. This, Polaris K1, what is the retail price? I estimate that as long as it does not exceed 1200, it should be able to sell with advertising. If it's 1000, maybe it can be a ......."

Xia Yu and the two looked at each other and smiled, sure enough!

As long as normal people can't think of the pricing strategy of Polaris K1!

"Hey, here's ...... What, the retail price of Jian yì is 599 yuan! You are not joking?" Wang Jianye saw the label on the outer packaging box, and immediately shouted.

Xia Yu nodded and said, "Uncle Wang, you read it right, it's 599 yuan." Do you think this can be sold?"

Wang Jianye didn't see him as joking, thought for a while, and shook his head: "It's certain that you can sell it, is the key to making money? I'm afraid this cost will be as fast as 500 yuan! If you don't make money yourself, you don't plan to let dealers make money?"

"Of course not, let's sell this, you can see the day after tomorrow. Let's talk about asking you for help......"

"yes, look, I almost forgot. The poster I mentioned earlier is actually so big! I managed to find you all over the place, on the front wall of the A3 area, it's a good place. The venue cannot be coordinated now, and a meeting will be held tomorrow. Don't worry!"

"Then our exhibition fee is 5,000 yuan as I said before?"

"Yes, this is a C-level standard A-level treatment, which saves you ten times, how about it?"

"Of course it's good, there are more Uncle Wang!"

……

The next day, Xia Yu followed Xia Mingde to a few places and met many insiders.

In addition, through a businessman surnamed Li who does flash memory chip channels, I met two of the largest local MP3 retailers in Pengcheng.

It is not complete to say that it is a retailer, these two have more than five chain e-commerce malls in Pengcheng, mainly retail, but also do some wholesale business. Due to the large number of shipments, it is much more than the general remote provincial agents.

At present, the ecology of the entire MP3 market is that everyone knows that the prospects are good, but the era of the most lucrative has passed, and the rest is to play cards and eat meat, drink soup with small cards, and make some hard-earned money and marginal money without a brand.

In fact, this is often the case in the field of electronics.

The VCD market in the past, copycats in the near future, and tablets, smartphones, etc., have always been a pyramid-shaped market structure.

Unfortunately, because of the long-term lack of core technology and products, it is often Huaguo Company that is at the bottom of the profit tower.

Xia Yu remembers that not long before the rebirth, Qualcomm was being investigated by the National Development and Reform Commission for its monopoly situation, and was suspected of abusing its monopoly position in the mobile chip and patent market to charge too much.

It is said that it was reported by a domestic company, which is forced to be urgent!

This kind of thing is never going to happen. One day, the relevant industrial chain of Huaguo is not strong enough, and it will always be a cheap factory.

This time, Polestar Electronics brought a full 1,000 Polaris K1s over, and Xia Yu carried a bag to load more than a dozen units everywhere.

This kind of real snake-type person is actually not easy to see, and Xia Yu is not polite, so he directly turns on the machine and lets them audition.

It's another exclamation, and the exclamation for the price of the K1 goes beyond the sound quality.

However, even so, these two were full of praise after trying the Polaris K1, but neither of them made a decision on the spot. One of them was enthusiastic and said that he would definitely come to talk about cooperation before the end of the exhibition, but the other did not say much.

This result made Xia Yu somewhat frustrated.

He thought that only if people saw his products and positioning price strategies, he would definitely be deeply attracted. But he didn't expect the start to be smooth, and the two companies he explained in person were not decided in advance.

"Xiaoyu, you're in a bit of a hurry. ”

Back at the hotel, looking at Xia Yu, who sent out a few MP3s but didn't get a real order, seemed to be a little depressed, and couldn't help reminding.

"Huh?" Xia Yu scratched his head, not knowing what to say.

Xia Mingde said directly: "You still think about things a little simply. No matter what they see, these retailers won't change brands lightly. Because you can't guarantee continuous product design and manufacturing capabilities, as well as the ability to make money in the market. ”

"I see, it's a little bit of a matter of taking it for granted. If only we could tell us about 100% recycling today, maybe ......"

"Looks like you still don't get it. ”

Xia Mingde looked at his nephew, he has indeed been amazed recently, but he is young after all, and he has not yet figured out the Tao in some shopping malls.

Of course, this is normal, if everything can be self-taught, it is called a demon.

He added: "You still think badly, MP3 is not a mainstream product in these large electronic stores." It is not the main force of drainage, nor is it a profit center, most of them are still regarded as an ordinary and necessary category, not a trump card. For them, there is no need to take the risk of trying it out. ”

Xia Yu heard what Uncle Xiao meant, and after a little thought, he said, "You mean, I should start with a smaller independent retail store to set a goal?"

Xia Mingde smiled, nodded and said, "So to speak." Although it sounds beautiful to get the goods directly from the manufacturer, there is no shortage of this in large stores. Small retailers have a low risk tolerance and no bargaining power for big brand MP3s, which is our first breakthrough. Of course, hypermarkets are also to be shopped, after all, this is also a symbol of strength. ”

Xia Yu patted his brain, and secretly shouted in his heart that it was dangerous, he was indeed a little carried away by the previous Shun lì, and he didn't expect this key point.

Generally, most retailers rely on channels to get goods, so the risk is transferred to the channel, so dare to take risks. Although those hypermarkets with strong autonomy have a strong ability to take risks, they don't have that mind!

Uncle really taught himself a lesson!

This night, Xia Yu began to revise the plan copy in response to his uncle's construction and what he learned today, combined with his judgment on the explosion of the MP3 market.

He perfected the targeted strategy for small, independent retailers and proposed new plans for joint promotion, after-sales, etc., which were completed by just over 2 a.m.

That's when he was full of confidence in the whole plan.

On the other side, Sun Bin and Ma Weiqiang are not idle, and the huge poster has been hung up, in a conspicuous position in the A3 area of the first indoor exhibition hall. Area A is the import area of the Consumer Electronics Finished Products Exhibition, mainly mobile phones, MP3s, game consoles and other mass products, which is usually one of the hottest areas.

After the big poster of Polaris K1 was hung here, many people were shocked at the time.

Xiao Wenjing's leisurely and sweet smile on the poster attracted many people, and the artistic conception of enjoying music in the whole noisy atmosphere was also impressive.

The effect should be very good!

In the evening, lying on the bed in the hotel, Xia Yu recalled his vacation life for nearly a month, and it seemed that it was all invested in Polestar.

It's time to see the difference, and only victory can support Polestar's next expansion plans and its future goals. If it fails, then the capital chain will be completely broken.

This slightly nervous and extremely excited state kept him awake for a while, and he wanted to share it with others.

But Xiaoxiao didn't know where she was dreaming at this time.

Thinking of the big poster, he sent a text message to Xiao Wenjing.

"I hung up the poster today, and I amazed a lot of people!"