On the side of Xingru Company, the designer got Zhang Ru's instructions and retouched the picture very carefully overnight, and Xia Yu received the final effect early the next morning.

Top-notch creatives, top-notch photographers and designers, plus top-notch models, this ad image works fantastic!

The focus of the whole picture is on the beautiful woman, and the white MP3 on her chest looks particularly beautiful.

At the same time, the designer has adopted a spatial design, as long as the vision is slightly spread, you can experience the feeling of enjoying the quiet music time in the bustling city.

The logo in the upper right corner is not obvious at first glance, but when people's perspectives naturally spread around, the only "incongruous" thing is this part, which achieves a special outstanding effect.

Xia Yu was very satisfied with this design, and without asking Xiao Wenjing's opinion, he replied to the email and asked Xingru to help contact the printing house.

Only one copy is required for such a large poster, but 40 copies are also printed according to the regular poster ratio. In addition, there are leaflets printed in color on A4 paper, which cost 300 copies for larger quantities.

The other is a booklet. It is also a simple design for Xingru.

This brochure is about seven or eight pages, printed in color hardcover, most of the cover is also a poster picture, and the bottom is the words "Yangcheng Polestar Electronic Technology Co., Ltd."

It is mainly carefully shot and modified pictures of the Polaris K1 from various angles, and finally the introduction and contact information of Polestar Electronics.

This print run is also quite a lot, a full 200 copies, and it cost nearly 3,000 yuan.

Not wanting to rely too much on agents, Xia Yu's idea was to establish direct sales relationships with independent retailers in major cities.

After all, if it is a traditional layer-by-layer agency system, I don't know how much profit will be withdrawn in the middle, and the retail price of 599 yuan will definitely not be stopped, so it will be difficult to achieve the amazing effect that Xia Yu wants.

On the other hand, Xia Yu found Uncle Xiao and began to discuss the final channel strategy. I was also a little worried that when I was dealing with these people, I couldn't hold my back when I was tender, so I wanted Xia Mingde to come forward.

Xia Mingde's two USB flash drive factories are on the track, basically they don't worry much, and they are usually idle.

It's also his first time in an Polestar office. The front desk didn't know his "behind-the-scenes boss" who had just arrived, so he asked him to register first and asked him if he had made an appointment.

Xia Deming is also very lively, and said directly: "Call out your Boss Xia, I want to see him!"

The little girl at the front desk looked helpless, but still said patiently: "Sorry sir, you must have an appointment to see Mr. Xia." ”

Xia Mingde turned his face: "I have a big business to discuss with your company, can you afford to stop me from losing when the time comes?"

"Really, sir...... Hey, Manager Zhang, this gentleman didn't make an appointment, and he wanted to see Mr. Xia and said that he had business to discuss. She saw Zhang Mei come out, as if she had seen a savior.

Of course Zhang Mei knew Xia Mingde, looked at him speechlessly, turned to the little girl at the front desk and said, "You go and get busy, leave it to me here."

Xia Mingde followed Zhang Mei inside, looked around and said, "The decoration here is not bad, this style is set by Xia Yu, right?"

Zhang Mei is now Xia Yu's administrative secretary, and she is also familiar with Xia Mingde, and occasionally listens to him tell jokes at dinners, knows his temperament, and nods and says, "It was set by Xiao Xia." Mr. Xia, are you here for a private visit to Weifu? Can't you call me first?"

In Xia Mingde's presence, Polestar's veteran employees generally call Xia Yu Mr. Xia, which sounds weird.

Xia Mingde disagreed, and said with a smile: "It's okay, it's okay, I'll just take a look." ”

In the only general manager's office and reception room, Xia Yu was still preparing the exhibition materials in front of the computer.

The empty shelves behind him were stacked with a few regular business management books, as well as a few English periodicals and magazines on one side, but they only added up to a tenth of the blanks.

As soon as Xia Mingde came in, he saw the bookshelf and said: "Your bookshelf is so empty, if the customer comes to negotiate, it will definitely say that this boss is unlearned." ”

Xia Yu didn't think so, and he didn't raise his head when he was setting up the document to be printed: "So it's cultured to fill the shelves with those messy books?" ”

Xia Mingde scolded him with a smile, took the document he had just printed, and glanced at the title: Polaris K1 Market Channel Construction and Publicity Strategy.

This is the main result of Xia Yu's work in the past two days, which describes in detail the brand strategy of Polestar, the market positioning of Polaris K1, the construction and management strategy of sales channels, and finally the publicity strategy for the next period of time.

Xia Mingde hastily swept the front, and began to look seriously at the back.

Two minutes later, he looked up and asked Xia Yu: "You mean, you want to open a business promotion conference at the International Electronics Show, only for retail merchants in various cities who have not joined the major channels?"

Xia Yu nodded and said: "Yes, I have confirmed that this exhibition will be held by independent retailers from all over the country, especially in most cities in South China and East China, and some will participate in the investment promotion of other brands. ”

Xia Mingde frowned slightly, and said: "The problem is that this is only a few days, how can we prepare?

He has also participated in some investment conferences, some of which are engaged in enterprises, from preparing materials to on-site layout and contacting and notifying exhibitors, it is not a simple matter.

Especially the latter, many investment promotion unions are unsuccessful because they have not attracted enough heavyweights to participate.

Xia Yu clicked on the document and motioned him to read: "I have written the publicity here, it will definitely be too late to temporarily go to the dealers around the country to invite the notice one by one, and we are afraid that not many people will come if we invite such a small company, so I am ready to use on-site publicity." ”

"Also, now I can only do a strange thing. ”

"That's the reason. In terms of venue, I have called my brother-in-law, he works in the Yangcheng Management Committee of Science City, more or less on the line of the development zone, to see if you can take a doorway, if you can't find a hotel nearby as an alternative, it is more expensive. ”

"You have to be prepared, it's too important whether this can be started or not! By the way, do you want me to go with you? I'll bring tens of thousands of dollars for backup." ”

Xia Yu became more confident, and continued: "Anyway, as long as you can pull people to the scene, I believe that Polaris K1 will definitely be able to impress them." By the way, what do you think of this prepayment ratio?"

Because after all, it is a new brand, and it is impossible for retailers to stock up in full, so Xia Yu has drawn up a fairly low prepayment ratio, only 20%, which is far lower than the industry to pay a deposit and pay a 50% or 80% discount before shipping.

The ex-factory price he set for Polaris K1 is 510 yuan, and the total production cost is 448 yuan, mainly because the core components flash memory chip and decoding chip are relatively expensive, of course, the headphone part also accounts for a large proportion.

In this way, each MP3 has a profit of 62 yuan.

However, this is only gross profit, and does not include workers' wages, factory rent, and product taxes, not to mention the company's operation, rent, and even marketing expenses.

It can be said that this is an extremely risky choice.

According to Xiao Wenjing's calculations, if Polestar does not expand and does not spend a lot of money on the market, the total production and operation costs of a year will be about 4.5 million a year.

This means that if Polestar sells 100,000 K1s in a year with no other revenue, the cost of each MP3 will be 45 yuan, the profit will only be 17 yuan, and the annual net profit will only be 1.7 million.

Can the Polaris K1 sell 100,000 units a year? This number may not be a fantasy, but it is not easy. Even the big brands have accumulated hundreds of thousands of sales through the entire product line of Guò.

Moreover, in order to achieve this sales volume, additional expenditure on expanding production is also necessary.

"Isn't it too low? If the payment is too slow, it will affect the production below, right?"

"This is the only way to attract enough end sellers to pay attention to our new brand. Of course, there must be a time limit, and I plan to sign only the first batch of partners. By the way, uncle, you forgot, the low-end products of Polestar that I told you last time were originally impulses, and it depends on the high-end part to make money!"

"Won't it lower the brand positioning?"

"As long as our high-end products are as good as those of the big international brands, and the price is much lower, Polestar will always be able to maintain this destructive power!"

Xia Mingde thought about it carefully and felt that this made sense.

Convincing the uncle again, Xia Yu breathed a sigh of relief. He also said meaningfully: "In addition, I have another killer trick, which is a 100% recycling mechanism, and the contract clearly stipulates that as long as the retailer's products cannot be sold, we will recycle them all." ”

Then he took a deep breath and said, "This measure should add up to dispel the concerns of independent retailers." ”

Xia Mingde put Wen Jiàn aside, and said with a smile: "According to what you say, I want to do it!"

Xia Yu's eyes lit up: "Of course you can, here in Yangcheng, we could have set up our own retail store to sell, uncle, do you have a contract that is about to expire, you can be a direct sales store of Polestar! ”

"Well, we'll see when the time comes. ”

……

Lin Chufang's call came the next night, three days before the opening of the show.

Yangcheng Science City is actually a science and technology industry development zone, and it is a relatively early batch, and the administrative level is not low. He, the director of the Strategic Development Research Office, is already at the department level.

His usual work is generally based on research and reporting, but he has accompanied the leader to a lot of places. From the work report of the general office of the provincial government to the exchange and study of development zones in various places, there are also some connections.

The last time I went to Xia Yu's house was half a year ago, and I don't know why Xia Yu, this kid, built an MP3 factory, he called his eldest sister Lin Xingfang first to understand the situation.

Lin Xingfang knew that Xia Yu was doing MP3 over there, and took a few home. However, she always thought that the factory was opened by Xia Mingde, and Xia Yu was just curious to make trouble over there.

Maybe Mingde was embarrassed to speak, so he let Xia Yu mention it to his uncle, right?

Thinking of this, she told the younger brother who was an official to help if he could.

In these years, doing business is indeed inseparable from the care of officials, no matter how big or small the officials are, as long as they are the right ones.

Lin Chufang only confirmed the situation, and when he saw that there was no problem, he asked a buddy from Pengcheng Economic and Technological Development Zone about the situation on the same day, and then asked Polestar for a well-located booth with a few words and a bottle of good wine, as long as the lowest internal price was 5,000 yuan.

The huge poster also arranged a conspicuous position, and as for the venue, it was not yet decided, so let the past look for him.

When Xia Yu heard that the most tricky thing had been solved, he couldn't help but be overjoyed, and promised to go to Lin Chufang's house to play with his little cousin after a few days.

In the future, Polestar will continue to focus on production, striving to achieve the goal of 800 units per day, and make every effort to stock up. At the exhibition site, Xia Yu plans to bring 1,000 units over for display and on-site delivery.

At the same time, some other preparations are also being carried out in an orderly manner.

In addition to posters and flyers, booth decoration materials, there are also contract agreements and on-site office equipment to be used in the investment promotion.

The people who are going here have also been decided.

In addition to Xia Yu and Xia Mingde, Liu Mingsheng and Zhang Mei also had to go over to coordinate administrative affairs, and the other two new salesmen were also in charge.

Xia Yu took a leave of absence from his family, of course, because he used the reason to meet the world with his uncle, and said that he would come back in three or four days.

On the morning of July 23, the six of them got into the car and rushed to Pengcheng, where Polestar Electronics was about to fire the first shot.

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